Vytváření a úpravy propagovaných pinů

The Pinterest Ads Manager helps you create Promoted Pins. Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them in relevant search results, category feeds and home feed.
 
Before you get started, here are a few things to know:
  • Promoted Pins are only available to partners in the US, CA, UK, IE, AU, & NZ at this time.
  • K používání propagovaných pinů potřebujete firemní účet. Registrujte se nebo převeďte váš stávající účet, abyste k nim získali přístup.
  • Zatím lze propagovat jen piny z vlastního profilu, takže se vždy nejprve ujistěte, že máte na svém profilu piny a nástěnky.
  • Pinterest Ads Manager můžete zobrazit ze svého profilu nebo si přidejte do záložek adresu ads.pinterest.com.
  • There's no minimum cost. The amount you pay varies on your targeting and bid, and depends on your campaign type.
 
Vytváření a úpravy kampaní propagovaných pinů
Campaigns help you organize your Promoted Pins, kind of like boards on Pinterest. Review the following steps to learn how to create and edit Promoted Pin campaigns. 
 
Začínáme
Choose a goal for your campaign
Zadání informací o kampani
Set up an ad group
Přidání parametrů pro cílení
Nastavení částky
Pick a Pin to promote
Review your Pin details
Nastavit fakturaci
Schválení propagovaného pinu
Edit, pause or archive a campaign
Edit, pause or archive an ad group
Edit, pause or archive a Promoted Pin
Přidání propagovaných pinů do stávajících kampaní
A faster way to promote your Pins

Visit the Pinterest Ads Manager at ads.pinterest.com, click the + button and select Create Ad. If ads.pinterest.com isn't loading, make sure that you've turned off all ad blockers on your browser.

When you first access Ads Manager, you will be prompted to select your country: which will determine your billing currency. This will determine your billing currency Keep in mind you won’t be able to change this later. 

  • United States – USD
  • Canada – CAD
  • United Kingdom - GBP
  • Ireland - EUR
  • Australia - AUD
  • New Zealand - NZD

Choose a goal for your campaign

Choose the campaign goal that best reflects the actions most important to your business. The goal you pick for your campaign determines how your Pins get promoted. There are three types of campaigns: traffic, engagement and awareness.  
 
Kampaň zaměřená na návštěvnost: Platíte za uskutečněné prokliky z propagovaných pinů. Tento typ kampaně byste měli zvolit, pokud je vaším hlavním cílem zvýšit prodeje na vašem webu.
 
Kampaň zaměřená na uživatelskou angažovanost: Platíte, pokud lidé interagují s vašimi piny (přibližují je, přebírají je a klikají na ně). Zvolte tento typ kampaně, pokud je vaším hlavním cílem dostat se na Pinterestu k širšímu publiku.
 
Kampaň zaměřená na zvýšení povědomí: Platíte za zhlédnutí propagovaného pinu uživateli. Tento typ kampaně byste měli zvolit, pokud je vaším hlavním cílem zvýšit marketingový zásah.
 

  1. Name your campaign
  2. Lifetime spend cap (optional): You can set a limit for how much a campaign is allowed to spend.  This is particularly useful for advertisers who have contractual limits who want a safeguard for overspending.
  3. Choose your campaign format: Promoted Pins with one-tap take people straight to your website, where they can learn about your product or complete a purchase.  

    • One-tap is good for driving traffic to your website. If your primary goal is to get website conversions, we recommend testing both Standard Promoted Pins and some with one-tap to see which works best for you.

    • After launching your campaign, you can switch formats at any time by clicking the “Edit ad group” button in Ads Manager.

 

  1. Name your ad group
  2. Select start and end dates
    • Rozhodněte se, zda si přejete svou reklamní skupinu ponechat stále aktivní (s využitím denního rozpočtu), nebo vybrat konkrétní dny (můžete si zvolit použití denního nebo celoživotního rozpočtu).

      • Pokud je vaše reklamní skupina stále aktivní, budeme ji provozovat s využitím denního rozpočtu, který určíte, počínaje následujícím dnem podle koordinovaného světového času ( UTC).  Reklamní skupinu, kterou vytvoříte, můžete vždy upravit a přidat konkrétní datum jejího ukončení.

      • If you pick specific dates, you can choose between entering a daily budget or a lifetime budget (in which case you must select an end date).

  3. Add your ad group budget (this is not the same as your bid).  Keep in mind you can’t change your budget type between lifetime and daily budgets after the ad group is created.  However, you can have multiple ad groups with different budget types within a single campaign.

    • Daily budget: You can add a daily budget, which is the most you want to spend per day for each ad group.

    • Lifetime budget: You can select a lifetime budget when creating your ad group, which will require you to specify an end date. This will be the total amount you want to spend between your specified start and end dates. We don’t guarantee evenly paced delivery with lifetime budgets.

Targeting details must be added to the ad group.

 
See this article for more specific info on audience, keyword, and interest targeting.
 
Lokality
  • The default location targeting is for people in your business country. For example, US businesses will see that targeting defaults to all US locations.
  • You can choose to target your Promoted Pin to any combination of US, Canada, and UK, at the country level or at the metro level. You can select DMAs in the US (we do not currently have targeting by state), metros in Canada and TV region codes in the UK. Ireland, Australia, and New Zealand do not have more granular location targeting. For a complete list of locations, please see here
Jazyky
  • Výchozí nastavení je Všechny jazyky
  • Můžete vybrat konkrétní jazyky
Zařízení
  • Výchozí nastavení je Všechna zařízení
  • Můžete vybrat konkrétní zařízení
Pohlaví
  • Výchozí nastavení je Všechna pohlaví
  • Neurčeno znamená, že lidé při registraci pohlaví nezvolili
 

A bid tells us what’s the most you’d like to pay per desired action on Pinterest (click, engagement, or impression). You should bid what that action is worth to you.  
 
Traffic campaigns (CPC): Maximum CPC means Maximum Cost Per Click. This bid is the maximum you are willing to pay when a person clicks through on a Promoted Pin to visit your website. For example, if you set a $2.00 CPC, this means that you are willing to pay as much as $2.00 per click through on your Promoted Pin to your website.  
 
Engagement campaigns (CPE): Maximum CPE means Maximum Cost Per Engagement. This bid is the maximum you are willing to pay when a person closes-up, repins or clicks through on your Promoted Pin. Note: if a Pinner closes-up, repins and clicks through on your Promoted Pin, you’ll be charged for each unique engagement.
 
Awareness campaigns (CPM): Maximum CPM means Maximum Cost Per Thousand Impressions. This bid is the maximum you are willing to pay for every 1,000 impressions your Promoted Pin serves. 
 
Note: Each campaign type has a different minimum bid, which is dependent on your account currency.  
Currency: minimum CPC bid / minimum CPE bid / minimum CPM bid
- USD: $0.10 / $0.10 / $5.00
- GBP: £0.08 / £0.08 / £4.00
- CAD: $0.15 / $0.15 / $7.50 
- EUR: €0.11 / €0.11 / €5.50
- AUD: $0.15 / $0.15 / $7.50
- NZD: $0.16 / $0.16 / $8.00
 
 

V současnosti lze propagovat pouze piny, které už jsou na vašich veřejných nástěnkách. Pokud víte, které piny chcete propagovat, můžete piny vyhledat podle adresy URL pinu, klíčového slova nebo ID pinu. Můžete také filtrovat podle pinů, na které uživatelé v posledních 30 dnech nejvíce klikali nebo které nejvíce sdíleli. Propagujte tyto piny, které už jsou úspěšné, abyste mohli oslovit ještě více lidí.
 
Pokud nevidíte pin, který chcete propagovat, vraťte se do svého profilu, pin v něm najděte a upravte tak, aby odkazoval zpět na web. Videopiny a piny s aplikacemi v současnosti nelze propagovat. Pokud chcete propagovat pin s aplikací nebo videopin, upravte pin tak, aby vedl na vstupní stránku na vašem webu místo do obchodu s aplikacemi nebo na web pro sdílení videí.
 
Make sure the Pins you pick follow our Ad Standards, otherwise they won't be approved during the ad review process. 
 
How many Pins should you put in one campaign depends on how you want to organize and optimize your Promoted Pins.
  • Více pinů v kampani: Pinterest použije optimalizaci, která bude nejúspěšnější piny v každé kampani zobrazovat častěji než ostatní. Přidáním více propagovaných pinů do jedné kampaně získáte jasnější přehled o denním rozpočtu, pokud používáte mnoho propagovaných pinů najednou. 
  • Jeden pin v kampani: Umožní vám úplnou kontrolu nad optimalizací a testováním.

  1. Naming your Promoted Pin is optional.
  2. Review the destination URL of your Promoted Pin. You can leave this blank if you want to use the URL saved on the organic instance of this Pin.  Putting a value in this field will only change the destination URL for this Promoted Pin, in case you want to add any special tracking parameters.  Keep in mind that we don’t support any link shorteners at this time.

Once you click on “Promote Pin,” it will go through our ad review process.  

You'll be asked to set up your billing info the first time you promote a Pin. At this time, we accept debit and credit cards from the following countries: US, CA, UK, IE, AU, NZ. We don’t accept prepaid cards or Paypal

To update billing details and see how you’ve been charged, you can visit the Billing dropdown under your profile image in the upper right corner of Ads Manager. You can also go to your billing details directly at ads.pinterest.com/billing.

 Když svůj pin propagujete, bude zkontrolován, zda splňuje naše Reklamní standardy.
  • Zkontrolování může trvat až 24 hodin.
  • Zašleme vám e-mail na e-mailovou adresu uvedenou ve vašem účtu a v případě zamítnutí vašeho pinu uvidíte ve Správci reklam oznámení.
  • Pokud přidáte nebo upravíte cílení (zájmy nebo klíčová slova) nebo upravíte popis propagovaného pinu, bude znovu odeslán ke kontrole, která může opět trvat až 24 hodin.
  • Pokud vidíte oznámení, že byl váš propagovaný pin zamítnut, najděte e-mail od odesílatele ad-reviews@account.pinterest.com, abyste zjistili důvod.
  • Přečtěte si naše Reklamní standardy obsahující zásady pro propagované piny. Pokud se chcete odvolat proti zamítnutí reklamy, kontaktujte náš tým s důvodem zamítnutí, který jste obdrželi, a adresami URL vašich propagovaných pinů.


There are two ways to edit your campaign:

  • In-line: From a campaign type overview page (e.g. ads.pinterest.com/traffic), hover over the campaign you want to modify. Click the pencil icon that appears to make your change. To change the campaign status, toggle the switch in the Off/On column. You can also pause or archive multiple ad groups at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Campaign page: Navigate to the campaign you want to update and click on the Edit campaign button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

There are two ways to edit your ad group:

  • In-line: From a campaign page, hover over the ad group you want to modify.  Click the pencil icon that appears to make your change. To change the ad group status, toggle the switch in the Off/On column. You can also pause or archive multiple Promoted Pins at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Ad group page: Navigate to the campaign you want to update and click on the Edit ad group button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

 

Note: If you edit targeting, the Promoted Pin(s) in the ad group may go back through the ad review process, which can take up to 24 hours.

To edit, pause or archive your Promoted Pin, navigate to the page where you want to make an update and click the Edit Promoted Pin button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click Save.

    To add more Pins to an existing campaign, create a new Promoted Pin through the + button in the upper right corner. From there, select the type of campaign you are running, then select the name of the existing campaign you want to add the new Promoted Pin to. You can only add Pins to campaigns that are currently running.

    You can also navigate to the campaign in question and click on the "Create ad" button in the upper right corner.

      Now there’s an easy way to create Promoted Pins directly from your profile (currently available only in the US, but will be launching in other countries soon!). Here’s how you can create campaigns that drive more traffic in just a few steps.

      1. Choose a Pin from your profile that you’d like to Promote and click the Promote button. 
      2. Make sure the destination URL is for the page you want to drive traffic to.
      3. Add your daily budget. This is the most you’re willing to pay each day the ad is running. 
        1. Tip: You’ll only pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration.
      4. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related Pin feeds. You can quickly bulk add keywords by copying and pasting a comma separated list of terms. If it’s your first time creating an ad, you’ll be prompted to set up your billing information.
      5. Cost per click for your campaign is automatically generated based on how many advertisers are competing for the keywords you're targeting and what they're paying. You can change it in Ads Manager.
      6. Click Promote to create your ad. It will go out for review, which may take up to 1 business day to complete.

      Additional information:

      • Review our Ad Standards to make sure your Pins are easily approved. 
      • You’ll begin to  see campaign metrics in the Ads Manager after about 24 hours after your ads is approved.
      • This feature is designed for traffic campaigns. You can always pause or edit any of your campaigns using the Ads Manager
      • Campaigns created using this feature will automatically default to targeting all genders, devices and locations within your country. This helps your ad get the most reach. If you want to refine this targeting, edit the new campaign the Traffic Campaign section in Ads Manager.
      • Dashboards in the Pinterest Ads Manager are updated every 24 hours, so you’ll always see performance metrics from the day before, but not the day of. 
      • You can add traffic parameters to your Promoted Pin destination URLs, so you can easily measure the clicks you get from this Pin using third party analytics tools.