Pin stats

Review basic performance metrics right on your Pins with Pin stats. Pin stats aggregate all of the ways people have interacted with your content across Pinterest, giving you insights into how your Pins are performing.

To view your Pin stats, make sure you have a business profile. You’ll see stats on all Pins that you have created, as well as any Pins saved from your claimed website or claimed account. These stats are visible only to you.

Click on a Pin to open the Pin closeup and see your Pin stats. At the top of the screen, you’ll see the impressions, saves, and link clicks from the past 30 days. Tap See more stats to see all the metrics for your Pin, and to toggle between different date range options (30 days, 7 days, 24 hours). You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins.

Understanding your Pin stats

  • Impressions are the number of times your Pin was seen on Pinterest
  • Closeups are the number of times people tapped on your Pin for a closer look
  • Saves are the number of times people saved your Pin to a board
  • Link clicks are the number of Pin clicks that drive to a destination, on or off Pinterest

You’ll see stats for Pins that you created, even if they don’t link to your claimed site. These stats represent your impact on a Pin’s popularity. For example, if someone saves your Pin to their profile, then another person sees and clicks on that Pin, we’ll aggregate the data from your Pin and its downstream activity.

For Pins that link to your claimed website or claimed account, we calculate a Pin’s stats by aggregating the data for all Pins that share an image signature and URL into one view. For example, if multiple people save the same piece of content from your site—one using your on-site Save button, one using our browser extension, plus anyone else who re-saves those saves—we’ll aggregate the data from all of those Pins.

New Pins will show stats for however many days’ worth of data has been collected. For example, if your Pin was created 5 days ago, you’ll see the same Pin stats if you toggle between the 30 day and the 7 day date ranges. Numbers shown in the 24 hour option may be adjusted down in some instances as we filter out spam.

 

Video Pin stats

You can gather metrics and data on your video Pin if you’re on the web version of analytics.pinterest.com.

  1. On the home page of analytics.pinterest.com, navigate to the data box titled "Your Pinterest profile" and click More >

  2. Sort data by Impressions, Saves, Clicks, or All time at the top of the page under the "Your Pinterest profile" header

  3. Use the drop down field next to the date range to select the time period you would like to view data for 

  4. Click Export data at the top right to download the associated CSV for the time window specified

If you land on one of your video Pins, you will see views (MRC) and average watch time, as well as saves and clicks.

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