Promoted Pin Tips

Se denne vejledning til bedste praksis, der handler om, hvordan du bedst planlægger en vellykket kampagne. Her er nogle flere tips til, hvordan du styrer direkte imod dine mål for dine sponsorerede pins.
 
Tilføj flotte pins
Øg leveringen af dine sponsorerede pins
Gør din målretning mere relevant
Overhold budgettet
Forberedelse af dine pins til reklamegennemgang
Simply your account by archving campaigns, ad groups & Promoted Pins
De bedste sponsorerede pins på Pinterest er nyttige, smukke og instruktive. Du kan downloade vores kreative vejledning for at lære, hvordan man laver flotte sponsorerede pins.
 

Hvis du ser meget få fulde visninger af dine sponsorerede pins, er her nogle ting du kan gøre for at forbedre leveringen af din reklame:

  • Inkluder relaterede interesser for at nå ud til andre pinnere, der kunne være interesserede i din virksomhed. Hvis du f.eks. reklamerer for børnevenlige snacks, kunne du prøve at målrette mod personer, der interesserer sig for "forældrerollen" eller "børn". 
  • To see more volume in search, add a minimum of 20-30 keywords per ad group.
  • Øg dine bud for at gøre dine sponsorerede pins mere konkurrencedygtige i forhold til andre virksomheder, der er målrettet mod samme publikum. 
  • Sørg for, at du kører reklamer på mobile enheder, da de fleste brugere bruger Pinterest på deres mobile enheder.
  • Sørg for, at det kreative indhold er opdateret, så du kan se, hvad dit publikum kan lide.  

Pinterest uses click through rate and engagement rate to determine how relevant an ad is. View these targeting metrics in the Ads Manager by looking at your ad group or Promoted Pin level details. To improve your relevancy: 
 
  • Fjern nøgleord og interesser, som har en lav klikfrekvens (for trafikkampagner) eller engagementfrekvens (for engagementkampagner). 
  • Se på de nøgleord og interesser, der har resulteret i de bedste klikfrekvenser eller engagementfrekvenser, og rediger din pin for at tilføje nye termer, der gør din reklame mere relevant.
  • Slå Dynamic-targeting til. Dynamic-targeting er en indstilling til annoncegrupper, der betyder, at en annonce automatisk målrettes i forhold til relevante søgninger. Processen drives af Taste Graph. Når indstillingen er slået til, kan du automatisk rette dine annoncer mod personer, der søger efter relevante idéer, og nemt starte effektive kampagner. 

 

Her er nogle tips til at overholde budgettet:
 
  • Set an end date for your ad group(s).
  • For daily budgets, make sure your ad group budgets makes sense for the amount you’re willing to spend. To make sure you’re staying on budget for a campaign, do this simple calculation: Daily budget x duration of your campaign = the maximum amount you are willing to spend on that Promoted Pin campaign.

Her kan du se, hvordan du indstiller forskellige budgettyper.

Før du vælger en pin at sponsorere eller indsender din sponsorerede pin, bør du læse vores reklamekodeks for at sikre, at din reklame bliver godkendt under vores 24-timers gennemgang.

Archiving will help clean up your view of the ads you're running and reduce clutter. Archiving inactive campaigns, ad groups and Promoted Pins will also reduce load times across Ads Manager (e.g. page load times, metrics exports, bulk sheet exports, etc.).

Archiving is useful when:
  • A campaign, ad group, or Promoted Pin has been created by accident
  • You need to remove a rejected Promoted Pin
  • The campaign, ad group, or Promoted Pin has run its course (e.g. has an end date far in the past)

You can archive at any level of your campaign using the Ads Manager or the bulk editor. In Ads Manager, you archive components the same way you make edits. With the bulk editor, you can archive multiple campaigns, ad groups or Promoted Pins at the same time.

Archiving a campaign or ad group will apply to everything under it:
  • If you archive a campaign, all the ad groups and Promoted Pins in the campaign will be archived
  • If you archive an ad group, all the Promoted Pins in it will be archived.  The campaign, and other ad groups in the campaign, won’t be affected.

Once something has been archived it can’t be restored. Archiving a component will permanently remove it from the default views and reports, and you can't undo this. However, you can export performance data on archived objects by selecting custom export filters.