Promoted Pins are regular Pins that you pay to promote where people are most likely to see them. These Pins will surface in your desired audience's home feed, category feeds, and relevant search results.
There is no minimum cost for Promoted Pins. The amount you pay will depend on the budget and spend limits that you set for your campaigns.
Promoted Pins are available to business accounts in the United States, Canada, United Kingdom, Ireland, France, Australia, and New Zealand. Get a business account to get started.
To begin running Promoted Pins, go to the Ads Manager at ads.pinterest.com. The first time you access the Ads Manager, you'll be asked to select your country, which will determine your billing currency. Note that you will not be able to edit this later.