It looks as though you’re viewing this article from a country where Idea Pins are not available yet. See where Idea Pins are available to Pinterest accounts. Learn more

You can use Idea Pins to record multiple videos and add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your profile at the top of your 'Created' tab along with all of your Idea Pins.

You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe
  • Upload multiple short videos with additional descriptive text or text overlay
  • Customise the colours and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products
  • Tell a story in a brand new way
  • Before you get started

    Before you create an Idea Pin, you’ll need to accept and agree to the Creator Code. The Creator Code is a pledge to create Idea Pins that follow our Community guidelines. If an Idea Pin violates our guidelines, you may lose access to Idea Pins. You’ll only need to accept the Creator Code once.

    After you’ve selected to create an Idea Pin, click “Get started” to read the Creator Code. Click “I agree” to accept the Creator Code and start creating your Idea Pin. You can refer back to the Creator Code at any time here.

    Create an Idea Pin
  • Log in to your Pinterest account
  • Click Create, then click Create Idea Pin
  • Click Create new Idea Pin or click on one of your drafts under Your latest drafts
  • Click the directional arrow up circle icon and choose 1 or up to 20 images or videos from your computer, or drag and drop to add the images or videos
  • Use the tools on the right-hand side of the screen to design your pages
  • Adjust: Click Image or Video to adjust and resize your image or to focus on an interesting part of your video
  • Text: Click Text to add multiple text boxes and select your font, font size, alignment, colour or highlight
  • Background: Click Background to select or change the background colour
  • Click the plus icon in the top left-hand corner above your pages to add more images or videos
  • To change your font, layout or background on multiple pages, hold down shift on your keyboard and select the pages you want to edit
  • Click Preview in the bottom right-hand corner to see how your Idea Pin will look before publishing
  • Click Next
  • Fill in information about your Pin:
  • Title: Add a title for your Idea Pin
  • Cover image: Choose a thumbnail for your cover video
  • Board: Choose a public board to save your Idea Pin to from the drop-down menu, or click 'Create board' to create a new one
  • Tags: Search and add up to 10 tag topics to add to your Idea Pin to reach people searching for similar ideas
  • Comments: Toggle the switch to allow comments
  • List: Click Add a list, then click Ingredients, Supplies or Notes to add details
  • Click Publish
  • Design your Idea Pin

    Design tools for Idea Pins are available on the Pinterest app. Use the Pinterest app on Android or iOS to add different design effects, mention people, tag products in your Idea Pins or record videos in the app. 

    Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on Android OS 7 or higher. To more easily use Idea Pins, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log in to your Pinterest personal account.
  • Tap the plus icon at the bottom of the screen.
  • Tap Idea Pin.
  • Tap the record button to record up to 60 seconds of video or select 1 or more photos or videos from your device.
  • If you select photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
  • If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip that you recorded in the app before recording the next one.
  • If you recorded a video in the app, you can tap the speed control icon to speed up or slow down your video clip.
  • Tap Next.
  • Tap on a page or tap Design to start designing, add text or add other effects. You can see the list of design tools below.
  • Tap Done.
  • Tap the plus icon to add up to 20 pages.
  • Once you’ve added your images or videos, tap Next.
  • Fill in information about your Pin:
  • Title: Add a title for your Idea Pin.
  • Cover image: Choose a thumbnail for your cover video.
  • List: Add Ingredients, Supplies or Notes for your Pin.
  • Board: Choose a public board to save your Idea Pin to or tap Create board to create a new one.
  • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people searching for similar ideas.
  • Settings: Tap Advanced settings, then toggle the switch to allow comments.
  • Draft: Tap the folder icon to save your Idea Pin as a draft.
  • Tap Publish.
  • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Colour: Select or change the background colour for your page.
  • Text: Add multiple text boxes or change your font style, colour combination or text position. Tap the text to edit the text or text duration.
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Clips: Move the slider to adjust the length of your video clip.
  • Replace: Replace your current page with another photo or video.
  • Products: Some people can tag products in their Idea Pins. Tap product to tag a product you're using in your Idea Pin.
  • Mention: Search for people by their name or business name to tag them in your Idea Pin. You can mention up to 5 people per page and up to 20 people in an Idea Pin.
  • Clips: Move the slider to adjust the length of your video clip.
  • Update your Pinterest app to the latest version to use Idea Pins. Idea Pins are available on iOS 13 or higher. To use Idea Pins more easily, grant the Pinterest app permissions.

  • Open the Pinterest app on your device and log in to your Pinterest account.
  • Tap the plus icon at the bottom of the screen.
  • Tap Idea Pin.
  • Tap the Record button to record up to 60 seconds of video or select 1 or more photos or videos from your device in the bottom left-hand corner.
  • If you select multiple photos or videos from your device, you can choose to add them to one page or create a new page for each photo or video.
  • If you recorded a video in the app, you can tap the ghost icon to line up objects from the previous clip that you recorded in the app before recording the next one.
  • If you recorded a video in the app, you can tap the speed control icon to speed up or slow down your video clip.
  • Tap Next.
  • Tap on a page to start designing, add text or add other effects. You can see the list of design tools below.
  • Tap Done.
  • Tap the plus icon to add up to 20 images or videos.
  • Once you've added your images or videos, you can tap Preview to see how your Idea Pin will look before publishing.
  • Tap Next.
  • Fill in information about your Pin:
  • Title: Add a title for your Pin.
  • Cover image: Choose a thumbnail for your cover video.
  • List: Add Ingredients, Supplies or Notes for your Pin.
  • Board: Choose a public board to save your Idea Pin to or tap 'Create board' to create a new one.
  • Tags: Search and add up to 10 related tag topics to add to your Idea Pin to reach people.
  • Settings: Tap Advanced settings, then toggle the switch to allow comments.
  • Draft: Tap the folder icon to save your Idea Pin as a draft.
  • Export: Tap the export icon in the bottom left-hand corner to download your entire Idea Pin to your device.
  • Tap Publish.
  • Design your Idea Pin

    You can add different effects when you create your Idea Pin:

  • Clips: Move the slider to adjust the length of your video clip.
  • Text: Add multiple text boxes or change your font style, colour combination or text position. Tap the text to edit the text or text duration.
  • Resize: Pinch your image, video or text to resize or adjust its position on your page.
  • Music: Select a song to add continuously on all of your pages. If you want to add a different song to an individual page, tap the page, then tap New song to add a different song.
  • Audio: Tap the record button to add a voiceover or tap the filter icon to control your music, original audio and voiceover volumes.
  • Filters: Add a filter to your page and use the slider to adjust it.
  • Stickers: Select a sticker to add to your page or search for people by their name or business name to tag them in your Idea Pin. You can mention up to 5 people per page and 20 people max in an Idea Pin. Some people can tag products in their Idea Pins. Tap product to tag a product you're using in your Idea Pin. Tap the tag to edit its duration.
  • Edit Idea Pins

    After you’ve published an Idea Pin, you can edit the board or section that you published it to. You may notice on some published Idea Pins that comments are disabled by default. You can turn on or off the ability for people to comment on a published Idea Pin at any time. 

    You can save one Idea Pin in draft form on Android phones, store up to 3 GB of Idea Pins in draft form on iPhones and save unlimited drafts on desktop. You can come back to your device later to finish a draft and publish it to a board. You cannot edit your drafts across different devices.

    If you’re too low on storage space to save Idea Pin drafts, you’ll need to free up space on your mobile device by deleting files, pictures or apps.

    Edit the board or section on an Idea Pin
  • Click on an Idea Pin to open it
  • Click the ellipsis icon to the right of the Pin
  • Click Edit Pin
  • You can:
  • Edit the board: Select a public board from the drop-down menu then click Done
  • Edit the section: Select or create a board section then click Done
  • Edit comments and photos permissions: Toggle the switch next to Allow people to comment to turn it on or off
  • Delete your Idea Pin: Click Delete in the bottom left-hand corner then click Delete Pin to confirm
  • Click Done
  • Edit the board or section on an Idea Pin
  • Tap an Idea Pin to open it
  • Tap the ellipsis icon in the top right-hand corner
  • Under Manage, toggle the switch next to Allow comments or Allow responses to turn it on or off
  • You can:
  • Edit the board: Tap the board, select a public board you want to save your Idea Pin to, then tap Done
  • Add a note to yourself: Tap to add a private note for yourself about the Pin, tap Done, then tap Done
  • Delete your Idea Pin: Tap Delete, then tap Delete to confirm
  • Remove a take from an Idea Pin

    Note: Takes are currently a work in progress. As a result, this feature is currently available to select people for select Idea Pins. 

  • Tap your Idea Pin to open it
  • Tap the take in the bottom right-hand corner
  • Tap the take you want to remove
  • Tap  the ellipsis icon  on the right-hand side of the screen
  • Tap Remove from takes page
  • Once removed, the take will no longer be associated with your Idea Pin, however the take will not be deleted from Pinterest.

    Edit the board or section on an Idea Pin
  • Tap an Idea Pin to open it
  • Tap the ellipsis icon in the top right-hand corner
  • Tap Edit Idea Pin
  • You can:
  • Edit the board: Tap the board, select a public board you want to save your Story Pin to, then tap Done
  • Edit the section: Select a board section then tap Done
  • Edit engagement settings: Toggle the switch next to Allow comments or Allow responses, then tap Done
  • Delete this Pin: Tap Delete then tap Delete to confirm
  • Remove a take from an Idea Pin

    Note: Takes are currently a work in progress. As a result, this feature is currently available to select people for select Idea Pins. 

  • Tap your Idea Pin to open it
  • Tap the take in the bottom right-hand corner
  • Tap the take you want to remove
  • Tap  the ellipsis icon on the right-hand side of the screen
  • Tap Remove from takes page
  • Once removed, the take will no longer be associated with your Idea Pin, however the take will not be deleted from Pinterest. 

    Creative specs

    Looking for great Idea Pins? See Pinterest's Creative best practices and take a look at some of our favourites. Or connect with other creators in the Pinterest Business Community.

    Aspect ratio The aspect ratio for Idea Pins is 9:16, but there are no restrictions for image or video
    File size

    Android and iOS: 1 GB recommended

    Web: 20 MB maximum for images and 100 MB for videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
    Aspect ratio The aspect ratio for Idea Pins is 9:16, but there are no restrictions for image or video
    File size

    Android and iOS: 1 GB recommended

    Web: 20 MB maximum for images and 100 MB for videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
    Aspect ratio The aspect ratio for Idea Pins is 9:16, but there are no restrictions for image or video
    File size

    Android and iOS: 1 GB recommended

    Web: 20 MB maximum for images and 100 MB for videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .MOV, .M4V

    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Video encoding H.264 or H.265
    Video length Videos should be between 3-60 seconds
    End of Other articles Links
    Still need help? Contact us
    User feedback
    Was this article helpful?

    collection_fields

    How can we make this article better?