Anyone who owns copyright to content can apply for access to the Content Claiming Portal to claim their content and control how it appears on Pinterest. Once a rights holder uploads a particular image, they can tell us whether they want to allow that image to appear on Pinterest. If they choose to block the image, we will remove any matching images that we are able to identify.

Pinterest is not in a position to provide any legal advice. Please speak to your legal adviser if you have any concerns or questions about claims or disputes. Before applying, please read the Content Claiming Portal Terms of Service.

How to access the portal

If you are the rights holder, you can apply by submitting the Content Claiming Portal application form. Once we have received your application, we will review the information you have provided and get back to you as soon as possible.

At this time, we’re only able to give a limited number of rights holders access to the Content Claiming Portal. We determine who gets access based on the information provided in your application. We’re working to expand access to more rights holders over time. If your application is rejected, you’ll be able to reapply in 30 days. 

If your application is approved, you’ll receive an email with a link to the Content Claiming Portal. You can also access the portal by following these steps on the website:

  • Click the directional chevron down icon  at the top of Pinterest to open your menu
  • Click Content Claiming Portal
  • Submitting your content

    Once your application has been approved, you’ll be able to begin uploading your content.

    To get started, follow these steps:

  • Visit the Content Claiming Portal
  • Click Create claims to upload selected reference files and choose your desired enforcement
  • Once processed, you’ll see a green tick under Status
  • There’s no limit to how much content you can claim in total, but you can upload up to 50 works to the portal at a time. We currently only support images, but we may expand this to additional file types in the future.

    Claiming content in the portal

    Don’t claim rights to content you don’t own. When you start a claim, select what sort of action you’d like us to take.

    Actions you can request:
  • Mine only: We remove existing and future versions of the images from Pinterest, except Pins originally saved by you.
  • Website only: We remove existing and future versions of the images from Pinterest, except Pins that link to your claimed website(s).
  • Block all: We remove all existing and future versions of these images from Pinterest.
  • Attribution: We keep existing and future versions of the images on Pinterest, but will add your attribution to these Pins.
  • Check the status of your claim

    Once you have submitted your claim, you can check its status in the portal. Here’s an explanation of each of the statuses you may see:

    Processing We’re processing your claim. This can take up to 24 hours and there is no action required of you.
    Active We’ve processed your claim and applied your selected enforcement. There is no action required of you.
    Conflict This means another party is claiming the same content as you. If your original claim was invalid or mistaken, you can discard your claim. If you believe your claim is valid, you can dispute the other party’s claim. When another party disputes one of your existing claims, you’ll have 7 days to respond, otherwise your claim will be discarded.
    Wait If you’ve disputed another party’s claim, the other party will have 7 days to discard their claim or dispute your claim. If they have not responded within 7 days, their claim will be discarded and your claim will become active.
    Proof required There is a dispute with another party on your claim. Your claim will remain inactive until one of the conflicting parties submits a valid court order establishing their rights to or ownership of the content.

     

    Disputing content claims

    If another user submits a claim for content that you’ve already claimed, this will create a conflict in our system. When we receive a claim from another user, you’ll be notified and you’ll have 7 days to confirm whether you would like to dispute the claim from the other party or discard your own claim. You can dispute or discard claims in the portal. If you don’t dispute or retract within 7 days, your claim will be discarded.

    If both users choose to dispute the other user’s claim, we will deactivate both claims until we receive a court order establishing who has the rights to or ownership of the content. You can contact the other party to resolve the issue directly if appropriate.

    Please note that you may be asked to provide a court order that establishes your rights to or ownership of the content in the event that your claim is disputed. For more information, you can review our Copyright Policy.

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