We want to provide you with the most interesting content when you use Pinterest. To do this, we use information like your activity on Pinterest (such as the Pins you click or the boards you create) and information from Pinterest site features such as the Save button.

Our advertising partners may also give us information about your off-Pinterest activity to give you better personalised ads. In certain countries, we may share information about you and your Pinterest activity with partners to improve the third-party ads you see on Pinterest. Depending on your location, you can choose whether we use or share certain information to customise Pinterest for you by going to your account settings.

If you go to a site that has the Save button or a Pinterest widget, Pinterest can use info about that visit to personalise your experience back on Pinterest, to measure ad effectiveness and for other purposes described in our Privacy Policy.

To help you see ads that you’re more likely to be interested in, Pinterest or one of our partners or advertisers may use information about your activity on and off Pinterest to personalise the ads you see.

For example:

Depending on your location, we may also share information about you and your Pinterest activity with partners to improve the third-party ads you see on Pinterest. You can learn more about that here. If you are under the age of 16 or are in the EEA, United Kingdom, or Switzerland, your data will not be shared with these partners.

Please bear in mind that this setting does not apply to information about purchases that you initiate on Pinterest.

Below are other options that allow you to control how data from a browser or mobile device is used for ad personalisation by Pinterest and other ad services. Bear in mind that each control only applies to data from the browser or device you implement it on. 

If you want to opt out of all Pinterest ad personalisation using your on- or off-Pinterest activity, use your Pinterest account settings as described above.

Pinterest adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising and provides an opt-out on the DAA’s consumer choice tool at optout.aboutads.info. On that site, you can opt out of the use of information that Pinterest collects about your web browsing activity for the purpose of showing you targeted ads.

Note: When you opt out on aboutads.info, your choice there only applies to information that the Pinterest Tag collects from the browser you use to opt out. It does not apply to mobile apps or any other browsers you may use. Also note that if you clear your cookies, you’ll have to opt out again.

iOS and Android devices also offer choices that are specific to those platforms. We summarise those choices below, but please read those disclosures in detail.

If you wish to opt out, you should use these settings. Remember that your choice only applies to the device you use to opt out. If you want to opt out on multiple devices, you need to opt out separately on each one.

Android

Android devices have a resettable advertising identifier that Pinterest and other companies use to target ads based on the apps you use. Android devices allow you to opt out of the use of this identifier for purposes of showing you targeted ads.

To review this setting, in your Android device settings, select Privacy, then Ads.

iOS

On any device with iOS version 14.5 or above, an app is required to ask permission to use information it receives about your activity from other companies’ apps and websites on that device, if it uses the information for advertising. 

On Pinterest:

You can adjust your choice at any time in your Apple device settings by selecting Privacy, then Tracking. Remember that your choice only applies to that device.

If you don’t want Pinterest using stuff you do on or off Pinterest to personalise your experience, here are some things you can do: