An ad-only Pin is a Pin that is only used for an ad and cannot be seen by the public otherwise. Ad-only Pins are useful for advertisers with time-sensitive content, when there are legal requirements for their content to exist only as an ad, or when advertisers only want content to be seen by a specific audience.
Advertisers can select this option while creating a Pin in the ad creation process. Once a Pin has been designated ad-only or organic, it cannot be switched and you will have to start again in order to switch Pin types.
People on Pinterest cannot save or re-Pin these ad-only Pins and the ad will only appear to the audience targeted for the duration of the campaign.
Ad-only Pin boards
Ad-only Pins are saved automatically on a protected board on advertisers profiles. Ad-only Pins can be organised into different sections within this board, but cannot be moved out of this board.
Reporting on ad-only Pins
Reporting details for ad-only Pins can be found in the reporting dashboard and custom reports, in the Ad-only Pin column.
Ad-only Pins can be created in
Ads Manager
Bulk editor
- Click on the collapsed menu icon in the top left-hand corner of the page
- Under Ads, click Bulk Editor
- Click Download sample sheet to download the csv template
- Click on the collapsed menu icon in the top left-hand corner of the page
- Under Ads, click Reporting
- Select the campaign you want to download in the Bulk Editor
- Click the Export button
- Select the Bulk sheet for editing or duplicating option from the drop-down menu
- Make sure that the Editing and Include info for: selected rows options are selected
- Click Start export
API
API instructions to create an ad-only Pin can be found on our