Add alternative text to your Pins

When you create a Pin from a business account, you can add alternative text to explain what people can see in your Pin. This makes your Pin more accessible to people with visual impairment by helping them understand what’s happening in your Pin. At this time, you can only add alternative text to standard Pins or video Pins.

Alternative text descriptions will only be read to people using a screen reader to access Pinterest on their desktop or their mobile device.

Add alternative text to a Pin

Add alternative text when you publish a standard or video Pin.

Add alternative text to a standard Pin

Click Create in the top left-hand corner of the page, then click Create Pin

Add an image by clicking , then select an image from your computer, or drag and drop an image into the uploader

Fill in information about your Pin

Title: Add a title for your Pin
Description: Tell people what your Pin is about
Alt text: Explain what people can see in the Pin (500 characters max)
Destination link: Add a link to a website if you want

Choose to publish your Pin immediately or schedule it for a later date

Choose an existing board to save your Pin to from the drop-down menu, or select Create board to create a new one

Click Publish

Add alternative text to a video Pin

Click Create at the top left of the page and then click Create Pin

Click to upload a video, or drag and drop a video into the uploader

Move the selector left or right to select an image in your video for the cover image photo

Fill in information about your Pin

Title: Add a title for your Pin
Description: Tell people what your Pin is about
Alt text: Explain what people can see in the Pin (500 characters max)
Tags: Add up to 10 related topic tags
Destination link: Add a link to a website if you want

Publish your Pin immediately or schedule it for a later date

Choose a board from the drop-down menu, or select Create board to create a new public one

Click Publish

This feature is currently only available on desktop and iOS.

Add alternative text to a standard Pin

Open the Pinterest app on your device and log in to your Pinterest business account

Tap at the bottom of the screen

Tap Pin

Select an image from your device’s gallery, then tap Next

Add a title, description and destination website

Publish your Pin immediately or schedule it for a later date

Under Alt text, enter text to explain what people can see in the Pin (500 characters max)

Select a board for your Pin and it will be saved automatically

Add alternative text to a video Pin

Open the Pinterest app on your device and log in to your Pinterest business account

Tap at the bottom of the screen

Tap Pin

Select a video for your Pin from your device's gallery, then tap Next

Slide the selector left or right to the image in your video that you would like as your cover image, then tap Next

Give the Pin a title, description and destination website

Under Alt text, enter text to explain what people can see in the Pin (500 characters max), then tap Next

Search and add up to 10 related tag topics to add to your video Pin to reach people, then tap Done

Choose a public board for your video Pin or tap Create board to create a new public board

Your video Pin will be saved automatically.

Edit a Pin’s alternative text

You can edit a standard or video Pin’s alternative text after you’ve published it.

Click your profile picture in the top right-hand corner of your screen

Click Saved above your Pins

Click on a board

Click on a Pin to open it

Click next to the Pin

Under Alt text, edit the text to explain what people can see in the Pin (500 characters max)

Click Save to save your changes

This feature is currently only available on desktop and iOS.

Open the Pinterest app on your device and log in to your Pinterest business account

Tap your profile picture in the bottom right-hand corner of your screen

Tap Saved above your Pins

Tap on a board

Tap on a Pin to open it

Tap

Tap Edit Pin

Under Alt text, enter text to explain what people can see in the Pin (500 characters max)

Click Done to save your changes

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