Set up age targeting

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Age targeting allows you to get your ad in front of people in specific age ranges. Select the range that best represents the audience you want to reach:

  • 18-24
  • 25-34
  • 35-44
  • 45-49
  • 50-54
  • 55-64
  • 65+

Add age targeting in Ads Manager

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New ad group from the left-hand side navigation
  4. Click Targeting from the left-hand side navigation
  5. Scroll down to Ages
  6. Select the age group you want to target
    1. Click All ages to target everyone
    2. Click Pick specific ages to select a specific age range
    3. Click 21+ to target people who are aged 21 and over
  7. When complete, select your Budget & schedule, Optimisation & delivery and Ads
  8. Review your information
  9. Click Launch

Add age targeting in Bulk Editor

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill in column AM, AgeBuckets
    1. Enter ALL to target everyone
    2. Enter specific age ranges separated by commas in this format [18-24,25-34,35-44,21+] to target specific ages
  5. When complete, click Upload template to upload your bulk editor sheet
  6. Click Upload

Find out how to edit your existing ads using the Bulk Editor. 

Ad review process

When you launch your campaign, we’ll review it to make sure it follows our Advertising Guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it has been approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up several different kinds of targeting on Pinterest, or edit current campaign targeting, you can find out more in our targeting overview article.

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