A paid partnership is a relationship in which a creator creates content with a brand that they have a material connection with in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.

Creators tag a brand or company they have a partnership with in an Idea Pin and the paid partnership label will automatically appear when the Pin is published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on an Idea Pin.

Approved and rejected paid partnership labels

Once a creator has tagged a brand, a paid partnership label will appear on the Idea Pin but the brand’s name will not be included. If your brand approves the partnership, the name will be added to the paid partnership label. If your brand rejects the label, the paid partnership label will be removed from the Idea Pin.

Approve a paid partnership

When a creator tags a brand to disclose a paid partnership, the brand will receive a notification on Pinterest.

  • Log in to your Pinterest business account
  • Click the bell icon in the top right-hand corner
  • Click on the tag notification from the creator
  • Click on the Pin to approve or reject the tag
  • At the moment, you can only approve paid partnership tags from your desktop device.

    At the moment, you can only approve paid partnership tags from your desktop device.

    Remove a paid partnership

    A creator or brand can remove a paid partnership tag from a creator’s Idea Pin at any time. Once the tag has been removed, it cannot be added again.

  • Click on the Idea Pin to open it
  • Click the ellipsis icon to the right of the Pin
  • Select Remove partnership
  • Click Remove
  • Your changes will be saved automatically.

  • Tap on the Idea Pin to open it
  • Tap the ellipsis icon in the top right-hand corner
  • Tap Remove partnership
  • Tap Remove
  • Your changes will be saved automatically.

  • Tap on the Idea Pin to open it
  • Tap the ellipsis icon in the top right-hand corner
  • Tap Remove partnership
  • Tap Remove
  • Your changes will be saved automatically.

    Idea ads with paid partnerships 

    Once a creator has published an Idea Pin with paid partnership, the brand partner can promote the Pin as an Idea ad with paid partnership. These ads will include the same label denoting a paid partnership between the creator and the business. 

    If the paid partnership is removed from an idea ad, the ad will be set to Archive in Ads Manager. 

    Creators cannot promote Pins themselves that include a paid partnership. Only brand partners can use Idea ads to promote these pins.

    Brands cannot promote Idea Pins that include music or stickers. Attempting to promote these Pins will result in an error message. See all other reasons why a Pin may not be promotable.

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