What are Pins?

Pins are bookmarks that people use to save content that they love on Pinterest.

People can search for Pins, save the ones they like and click on a Pin to find out more.

If you have a business account, you can create Pins that link back to your website to share your products and ideas with people on Pinterest. If you see a Pin performing well, you can promote it to Create an ad.

Build a Pin

You can create a Pin by uploading an image from your mobile device. Once you've published your Pin, you can edit or delete the Pin at any time.

To make sure your Pins are accessible to all users, you can add alternative text to your Pin to explain what people can see in the image. 

To track the performance of your Pin, review your Pin stats. To see your overall performance on Pinterest, check out our article Review Pinterest Analytics.

You can also edit or delete a Pin.

  • Log in to your Pinterest business account.
  • Click Create in the top left of your screen, then click Create Pin.
  • Add an image to create a Pin by clicking the directional arrow up icon , then select an image from your computer, or drag and drop an image into the uploader.
  • Add a title, description, alt text and destination link. To edit your Pin, click the edit icon on the left-hand side of the Pin.​​​​​​​
    • Crop: Drag and drop the red frame to crop your Pin or use the recommended 2:3 ratio, then click Update changes.
    • Add a logo: Click ★ and select your logo, then click Update changes.
    • Add text: Click the A icon and enter your text on your Pin, then click Update changes.
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  • Open the Pinterest app on your mobile device and tap the plus icon at the bottom of your screen.
  • Tap Pin.
  • Select an image from your gallery that you would like to save as a Pin.
  • Tap Next.
  • Add a title, description, destination website and alt text. You can mention up to 5 accounts on Pinterest in your description by typing "@" and their usernames.
  • Tap Next.
  • Select a board for your Pin. Once selected, your Pin will be saved automatically to your selected board.
  • Open the Pinterest app on your device and tap the plus icon at the bottom of your screen.
  • Tap Pin.
  • Select an image from your gallery that you'd like to save as a Pin.
  • Tap Next.
  • Add a title, description, destination website, schedule date and alt text. You can mention up to 5 accounts on Pinterest in your description by typing "@" and their usernames.
  • Tap Next.
  • Select a board for your Pin. Once selected, your Pin will be saved automatically to your selected board.
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