Select a campaign objective

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Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote. Choose the campaign objective that best reflects your business goals.

Brand awareness

How it works: Help people discover your brand, products or other services.
How to bid: Set a maximum CPM bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.

Learn how to set up a campaign

Video view

How it works: Optimise the quality of views, average watch times and completion rates for the people most likely to view your video.
How to bid: Set a maximum CPV bid, or the maximum you’re willing to pay per view when people view your video for 2 seconds or more.

Learn more about video campaigns

Traffic

How it works: Increase the number of visits to your website.
How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set a maximum cost per click (CPC) that you’re willing to pay when people click through your ad to visit your website.

Learn more about traffic campaigns

App install

How it works: Optimise visits to your app’s download page or installs of your app.
How to bid: Set a CPM bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves. Your CPM bid will adjust dynamically to optimise for people most likely to install your app and reach your target cost per install (CPI).

Learn more about app install campaigns

Conversions

How it works: Drive people to take actions such as completing checkout, signing up or adding an item to their basket on your website.
How to bid: Select Automatic to have Pinterest manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website.

Learn more about conversions campaigns

Shopping catalogues

How it works: Help people discover your products or services while searching Pinterest for inspiration.
How to bid: Set a maximum cost per click (CPC) or set an oCPM bid, the optimised maximum you’re willing to pay for every 1,000 impressions your ad serves. When you set an oCPM bid, you'll also set your target cost per action (CPA).

Learn more about Shopping campaigns

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