Campaign objectives

Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote. Choose the campaign objective that best reflects your business goals.

Brand awareness

How it works: Help people discover your brand, products or other services
How to bid: Set a maximum CPM bid, or the maximum you’re willing to pay for every 1,000 impressions your Promoted Pin serves

Learn how to set up a campaign

Video view

How it works: Optimise the quality of views, average watchtimes and completion rates to people most likely to view your video
How to bid: Set a maximum CPV bid, or the maximum you’re willing to pay per view when people view your video for 2 seconds or more

Learn more about video campaigns

Traffic

How it works: Drive the number of visits to your website
How to bid: Set a maximum CPC, or cost per click, when people click through your Promoted Pin to visit your website

Learn more about traffic campaigns

App install

How it works: Optimise visits to your app’s download page or installs of your app
How to bid: Set a CPM bid, or the maximum you’re willing to pay for every 1,000 impressions your Promoted Pin serves

  • Your CPM bid will dynamically adjust to optimise for people most likely to install your app and reach your target CPI, or cost per install

Learn more about app install campaigns

Conversions

How it works: Drive people to take actions like 'check out', 'sign up', or 'add to basket' on your website
How to bid: Set your budget and target average CPA, or cost per action when people click through your Promoted Pin to visit your website

Learn more about conversions campaigns

Shopping catalogues

How it works: People discover your products or services while searching Pinterest for inspiration
How to bid: Set a maximum CPC, or cost per click, or set an oCPM bid, the optimised maximum you’re willing to pay for every 1,000 impressions your Promoted Pin serves

  • When you set an oCPM bid, you'll also set your target CPA, or cost per action

Learn more about Shopping campaigns

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