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Your campaign objective determines how you bid in the ad auction and what ad formats are available to promote. Choose the campaign objective that best reflects your business goals, then create a campaign.

Brand awareness

How it works: Help people discover your brand, products or other services.
How to bid: Set a maximum CPM bid, or the maximum you’re willing to pay for every 1,000 impressions your ad serves.

Video view

How it works: Optimise the quality of views, average play times and completion rates for people most likely to view your video.
How to bid: Set a maximum CPV bid, or the maximum you’re willing to pay per view when people view your video for 2 seconds or more.

Learn more about video campaigns.

Consideration

How it works: Increase the number of Pin clicks on your ad.
How to bid: Select Automatic to get Pinterest to manage your bids, or select Custom and set the maximum cost per click (CPC) you’re willing to pay when people click on your ad in-grid.

Conversions

How it works: Drive people to take actions such as checkout, sign up or add to basket on your website.
How to bid: Select Automatic to get Pinterest to manage your bids, or select Custom and set your budget and target average cost per action (CPA) that you’re willing to pay when people click through your ad to visit your website (or complete an outbound click).

Learn more about Conversions campaigns.

Shopping catalogues

How it works: Help people discover your products or services while searching Pinterest for inspiration.
How to bid: Set a maximum cost per click (CPC) or set an oCPM bid, the optimised maximum you’re willing to pay for every 1,000 impressions your ad serves. When you set an oCPM bid, you'll also set your target cost per action (CPA).

Learn more about Shopping campaigns.

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