Claiming your website gives you insight into how often your content is shared on Pinterest. It also helps people know where to find more information, since your Pinterest profile is linked to any Pins with saved content from your website.
Whenever an image from your claimed website is saved:
While it’s not required, to get the most from your claimed website, we recommend signing up for a Pinterest business account. Learn more about the
To claim a website, you must own the domain, subdomain or subpath, and you need to be able to edit the source code. As a result, you’re unable to claim most social accounts and online shops hosted on marketplaces such as Etsy, eBay and Amazon.
A website can only be claimed by one Pinterest account. Each website you claim will be treated as a separate domain (unless they route to the same place).
There are three ways you can claim a website. You can add an HTML tag, HTML file or TXT record to your website. You can learn more about each of these options below.
Verification method | What it is | What you'll do |
---|---|---|
HTML tag | A small piece of text that describes a webpage's content. | Copy and paste a personalised HTML tag from Pinterest and add it to the source code of your website. |
HTML file | HyperText Markup Language (HTML) is used to format the structure of your webpages. | Download an HTML file from Pinterest and add it to your web server. |
DNS TXT record | A Domain Name System (DNS) record contains text information about your website. These records determine how the server responds to requests. | Copy and paste a personalised TXT record from Pinterest and add it to your website's DNS records. |
- This step will vary by website host. Check the
website resources below to see if additional help is available.
Afterwards, we’ll check for the HTML tag on your website automatically. Once you’ve successfully claimed a website, you can remove the HTML tag from your site.
- This step will vary by website host. Check the
website resources below to see if additional help is available. - If you upload to a subfolder we won't be able to access the file.
Afterwards, we’ll check for the HTML file on your website automatically. Once you’ve successfully claimed a website, you can remove the HTML file from your site.
- If your domain host requires it, add @ in the Host field.
- You may need to wait up to 72 hours for the changes to take effect.
Afterwards, we’ll check for the TXT record on your website automatically. Once you’ve successfully claimed a website, you can remove the TXT record from your site.
Website resources:
Once you've decided how you'd like to verify your website, follow the steps below. Bear in mind that the process may vary slightly by website provider.
You can see which websites you’ve successfully claimed by going to your Settings and selecting Claimed accounts. Any current claimed websites will appear under the Websites board sections.
Once a claimed website is removed, any Pins associated with the site will no longer be connected to your Pinterest account.
Now that you’ve claimed your website, learn