Claim your website to get access to analytics for the Pins you publish from your site, the analytics on Pins that other people create from your site, and let people know where they can find more of your content. Your profile picture will show up next to any Pins that come from your site as well as a 'Follow' button for your Pinterest account, and the globe ticked icon will appear next to your website URL on your profile. If you're a verified merchant or creator, you'll see the blue tick mark instead.
You can claim more than one website per Pinterest account. Each website must be at a second-level domain (like example.com), subdomain (like ads.example.com) or subpath domain (like example.com/uk). Unless the subdomain routes to the same place as the second-level domain, it will be treated as a separate domain in our system. You have to claim your website using a computer or a laptop.
Online stores such as Etsy are considered online marketplace accounts or social accounts rather than websites or domain hosts. To find out how to claim your Etsy shop and your other social accounts, read our article Claim your Instagram, Etsy or YouTube account.
Before you begin
- Verify that you or your business own a second-level domain (such as example.com), a subdomain (like ads.example.com) or a subpath domain (such as example.com/uk)
- Select whether you’d like to claim your website by adding an HTML tag to your website, uploading an HTML file to your website or adding a DNS TXT record to your website
Add an HTML tag to your website
An HTML tag is a piece of text that describes a web page's content. You have to add an HTML tag to your website's source code so Pinterest can confirm that you own the website you want to claim. Be mindful that different website hosts have different instructions for accessing their source codes.
Upload an HTML file to your website
An HTML file contains Hypertext Markup Language (HTML), which is used to format the structure of a web page. It's stored in a standard text format and contains tags that define the page layout and content of the page, including text, tables, images and hyperlinks. You download this file from Pinterest and upload it to your website's web server. Be mindful that different website hosts have different instructions for uploading HTML files to their HTML code.
Add a DNS TXT record to your domain host
The Domain Name System (DNS) records contain text information about your website that act as instructions for how the server should respond to a request. You have to add a TXT record to your website’s DNS so Pinterest can confirm that you own the website you want to claim.
Instructions for different website providers
|Big Cartel||HTML tag|
|Shopify||HTML tag or HTML file|
|Tumblr||HTML tag or HTML file|