Claim your website

Claim your website to get access to analytics for the Pins you publish from your site and analytics on Pins that other people create from your site. Let people know where they can find more of your content. Your profile picture will appear next to any Pins that come from your site, and a globe icon will appear next to your website URL on your profile.

You can only claim one website per Pinterest account and it needs to be a second-level domain (like example.com) or a subdomain (like ads.example.com). Unless the subdomain routes to the same place as the second-level domain, it will be treated as a separate domain in our system. You need to claim your website using a computer or a laptop. 

To find out how to claim social accounts, read our article Claim your Instagram, Etsy or YouTube account

Before you begin

  • You or your business must own the second-level domain (like example.com) or subdomain (like ads.example.com)
  • You'll need to either add a meta tag to your website or upload an HTML file to your website

Add a meta tag to your website

A meta tag is a piece of text that describes a web page's content. You have to add a meta tag to your website's source code so Pinterest can confirm that you own the website you want to claim. Be mindful that different website hosts have different instructions for accessing their source codes.

Upload an HTML file to your website

An HTML file contains Hypertext Markup Language (HTML), which is used to format the structure of a web page. It's stored in a standard text format and contains tags that define the page layout and content of the page, including text, tables, images and hyperlinks. You download this file from Pinterest and upload it to your website's web server. Be mindful that different website hosts have different instructions for uploading HTML files to their HTML code. 

Add a DNS TXT record to your domain host

The Domain Name System (DNS) records contain text information about your website that act as instructions for how the server should respond to a request. You have to add a TXT record to your website’s DNS so Pinterest can confirm that you own the website you want to claim. 

Instructions for different website providers

Host Instructions
Big Cartel Meta tag
BigCommerce Meta tag
Blogger Meta tag
Bluehost HTML file
FatCow HTML file
GoDaddy HTML file
HostGator HTML file
HostMetro HTML file
iPage HTML file
PrestaShop Meta tag
Storenvy Meta tag
Shopify Meta tag or HTML file
SiteGround HTML file
Squarespace Connect accounts
Tumblr Meta tag or HTML file
Weebly Meta tag
Wix Meta tag
WordPress Meta tag
Zenfolio Meta tag
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