Create a collections ad

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Collections ads can only be created on desktop and targeted to people on the Pinterest mobile app. GIFs are not supported. Dynamic retargeting is not available for collections ads at the moment.


A collections ad is an ad format that appears as a combination of one large hero asset followed by three smaller secondary assets. The main asset is known as the hero creative and the smaller secondary assets are known as the secondary creatives. Collections ads appear in the Pinterest mobile feed. 

Once someone taps into a collections ad, they’ll be taken to a full-screen experience where they can see the hero creative up close and up to 24 secondary creatives.

GIF of someone clicking into a collections ad from their Pinterest home feed and then browsing the shoppable products below the hero image.

Create and promote a collections ad

To create a collections ad, first you need to create an organic collections Pin. Then promote it to create a paid collections ad.

Create a collections Pin

  1. From your desktop, log in to your Pinterest business account
  2. Click Create in the top left-hand corner of the page, then click Create Pin
  3. To upload your hero creative, click the up arrow then select an image or video from your computer, or drag and drop an image into the uploader
  4. Click the tag icon in the left-hand menu to add secondary creatives
  5. Click the plus circle icon 
  6. Select whether you want to add an existing Pin, enter a URL or select a product ID from your catalogue
    • Your Pins: search by Pin title or description
    • URL: enter a landing page for a product
    • Catalogue: enter an exact match of an uploaded product ID using lowercase letters
  7. Repeat step five until you have 3 or more secondary Pins or products, then click Save products
  8. Click Done
  9. Select a board for your Pin from the drop-down menu, add a title, description and destination link from your claimed website, then click Publish

Create a collections ad

You can create a collections ad by promoting a collections Pin through Ads Manager, Bulk Editor or selected API partners.

Note: If your API partner doesn’t have a collections ads integration yet, please contact them directly.

Preview a collections ad

You can preview your collections ads through Pin preview when creating or editing a campaign in Ads Manager. 

More about collections ads

Learn how people interact with collections ads, see how secondary creatives work, and get collections ads-specific creative specs and metrics.

What’s next?

Now that you’ve created and promoted your collections ads, read our guide to find out how to Track a collections ad.

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