Create a collections ad

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Collections ads can only be created on desktop and targeted to people on the Pinterest mobile app. GIFs are not supported.

 

A collections ad is an ad format that appears as a combination of one large, hero asset followed by three smaller, secondary assets. The main asset is known as the hero creative and the smaller, secondary assets are known as the secondary creatives. Collections ads appear in the Pinterest mobile feed. 

Once someone taps into a collections ad, they’ll be taken to a full-screen experience where they can see the hero creative up close and up to 24 secondary creatives.

GIF of someone clicking into a collections ad from their Pinterest home feed and then browsing the shoppable products below the hero image.

Create a collections ad

To create a collections ad you can either manually create a customised collections ad or you can automatically create a personalised collections ad with a catalogue. 

Manually create a customised collections ad with Pin builder by selecting and tagging secondary creatives one at a time. Through this approach, you can curate and control your collections ad content. The available campaign objectives are awareness, consideration and conversions.

Automatically create a personalised collections ad with a catalogue by selecting product groups that you want to feature from your catalogue. Through this approach, a collections ad will select and display the most relevant products for the user from your product feed. Catalogue sales is the only available campaign objective.

Manually create a customised collections ad

To manually create a customised collections ad, first you need to create a collections Pin, then promote it to create a collections ad.

You can create a collections Pin through Pin builder or Ads Manager. You can promote your collections Pin through Ads Manager, Bulk Editor or selected API partners. If your API partner doesn’t have a collections ads integration yet, please contact them directly.

Automatically create a personalised collections ad

Before you can create a personalised collections ad using the catalogue sales objective, you need to:

  • Make sure your catalogue is uploaded and your products are sorted into product groups
  • Create or identify a Pin (static image or video) that will be your hero creative. You can not upload a hero creative during ad creation.

Once you’re ready to get started, you can create and promote your personalised collections ad through Ads Manager, bulk editor or selected API partners. If your API partner doesn’t have a collections ads integration yet, please contact them directly.

Note: If a product group is already running as a Shopping ad in an existing ad group, you will need to create a new, separate ad group to use the collections ad format.

Preview a collections ad

You can preview your collections ads through Pin preview when creating or editing a campaign in Ads Manager. 

More about collections ads

Learn how people interact with collections ads, see how secondary creatives work, and get creative specs and metrics specific to collections ads.

What’s next?

Now that you’ve created and promoted your collections ads, read our guide to learn how to Track a collections ad.

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