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A carousel is a Pin with multiple images. Carousels are a great way to showcase different features of a product, advertise multiple products at the same time or tell your brand story in chapters.

People see the carousel in their home feed just like any other Pin. They can swipe through the different images (or cards) directly from the feed. Or, they can tap on the carousel and swipe through each card and its corresponding site, essentially swiping through the different landing pages. When someone saves a carousel, they save the entire Pin including all of the cards within it.

Create a carousel

Anyone with a Pinterest business account who’s in an ad market can create a carousel in Ads Manager or Bulk Editor.

  1. Log in to your Pinterest business account.
  2. Click Ads at the top of the screen, then select Create ad.
  3. Under Choose a campaign objective, select a goal.
  4. Enter your campaign details.
    • If you’re running a campaign with the consideration objective, you’ll also set your budget at the campaign level.
    • If you don’t want to promote the carousel, leave the fields blank.
  5. Click Continue to create your campaign and move on to create your ad groups.
  6. If you want to promote your carousel, add your Ad group details, Targeting details, Budget & schedule and Optimisation & delivery.
  7. Under Ads at the bottom, either select the carousel you want to promote or create a new carousel.
    • To select a carousel, click the filter icon to the right of the search bar and select Carousel. The Pins shown in the All Pins tab are eligible for use in a carousel. 
    • To create a new carousel, click the plus circle icon. Once you're in the Pin builder, click the directional arrow up circle icon to upload the hero image for your carousel. Then click + Create carousel to upload 2-5 images for your carousel in the order you want them to appear. At the moment, only static images can be used in a carousel, and the aspect ratio must be either 1:1 (square) or 2:3 (vertical).) Add a boardtitle, description and destination link, then click Publish to create your organic carousel.
  8. To promote your carousel, click Review selected Pins.
    • Review and edit the ad name to change how your carousel ad will be labelled in your reporting.
    • Review and edit the ad destination URL and add any optional tracking parameters. 
  9. Click Launch.

Note: If you promote your carousel, the charges for impression of the Pin will be as one entity, not per swipe. Reporting will also represent the Pin as a single Pin and won't reflect engagement with each card.

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then select Bulk Editor
  3. Click Download sample sheet
  4. Enter CAROUSEL as the creative type
  5. Click Choose images and add 2 to 5 images for your carousel
  6. Fill in the required carousel-specific fields: Image file name, Title, Description, Organic Pin URL and Destination URL
    • To promote your carousel, fill in the Ads columns
  7. Click Process
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