Note: The Creator Rewards programme will end on 30 November 2022. To all of the creators who participated, thank you for your partnership. We’re committed to exploring more ways to help you find success on Pinterest and we’re looking forward to finding more opportunities to work together in 2023. Check out the
For more details about the Creator Rewards programme ending, please see the
Creator Rewards is a programme for creators to earn money for creating original Idea Pins in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.
Another programme offered by Pinterest is
Read more about
To be eligible for the Creator Rewards programme, you’ll need to have a
You can apply for Creator Rewards through the Pinterest app. If you’re eligible, you’ll be able to tap Get started. If you do not meet the eligibility criteria yet, you will not have the ability to apply.
Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above.
- If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
- If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
After you’ve been accepted to the Creator Rewards programme, you’ll need to provide documentation verifying your identity. You will also need to link to a United States bank account in order to get paid by Pinterest for your content. You can link your bank account before or after you participate in a reward goal.
To enter your bank information, you’ll be taken to a third-party platform called
Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above.
Adyen will review the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or uploading your passport, government issued ID or driver’s licence.
Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name.
Adyen will intake the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or upload of your passport, government issued ID or driver’s licence.
Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name.
Adyen takes the identity and bank information you’ve submitted and verifies your data. In some cases, Adyen may need to further review your information and request additional identity or bank documents.
Pinterest cannot verify your documents on Adyen’s behalf. If your documents were not accepted, review the document specifications below.
ID document specifications:
Bank document specifications:
For additional troubleshooting tips, check out the
Creators can participate in a reward goal by creating and submitting an Idea Pin in response to the prompt.
Pinterest will post new reward goal prompts on a frequent basis, typically at the start of each month. Pinterest operates on UTC time so the release of reward goals may vary based on your time zone. You can find the exact start and end times for each reward goal on the rewards goals details page in the app.
Each reward goal will have a description, payout amounts and requirements. The maximum number of Pins that can be submitted varies based on the specific reward goal. Unless otherwise specified, there is currently no limit to the total number of Pins you can submit to a reward goal. You can only submit an Idea Pin to one reward goal at a time.
As outlined in the
All Pins submitted to reward goals are reviewed for originality, spam and fraud. Pins that include videos or images that have been published to Pinterest before (or are nearly identical to other Pins) will be rejected. We also automatically filter out any engagements with Pins that could be considered spam or not from real people. This means you may notice the number of saves on a Pin change once you submit it to Creator Rewards.
Take a look at the Spam section of our
Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above.
Within the Earn tab, there are two sections where you can find reward goals: the Available tab and the Completed tab. The Available tab will show you all active reward goals. Under the In progress section of this tab, you can view the reward goals that you have already submitted Pins to. Under the Available section of this tab, you can view reward goals you have not yet opted into. Active reward goals will live on this tab until you’ve successfully completed the reward goal or the reward goal period ends, whichever occurs first.
On the Completed tab, you can find reward goals that you have previously submitted Pins to.
On both the Available and Completed tabs, you can tap into a reward goal to find more details about the status of your Pin.
At any point, a Pin can have one of three statuses: In review, Accepted and Not accepted
Progress updates for your Pin will appear after 48 hours, after meeting the engagement requirements for a reward goal.
Within 30 days of the reward goal ending, your accumulated earnings can be deposited to your linked bank account, as long as you finalise your payment profile before the reward goal end date.
If you miss the payment timeline for any reason or the initial payout attempt is unsuccessful, we’ll attempt to pay out your verified earnings once a week for 60 days. After 60 days, your funds will be forfeited and will no longer be available to you.
We will try to deliver your payment for the previous month in 1 deposit, no matter how many reward goals you’ve participated in. But you may receive multiple payments if there is a need for an amended payout or challenges with payment processing.
The maximum potential payout for each goal is determined by the reward goal. The maximum potential payout will vary based on the goals available and the goals chosen by the creator. If a creator successfully submits and achieves all reward goals, the maximum payout the creator could receive for that month would be the sum of the maximum payout outlined for each reward goal.
In accordance with IRS guidelines, 1099 forms will be sent annually from Adyen by 31 January. Creators, irrespective of their federal tax classification, will receive a 1099 form in the post to the address they provided in their billing information to Adyen. You may be contacted for additional information if any personal information necessary for tax filing is missing. Please consult your own tax advisor for any personal tax-related questions.
Throughout the course of the reward goal period, you can track your potential earnings on the reward goal details page. Potential earnings are a reflection of your estimated earnings based on the Idea Pins you’ve submitted to each reward goal. This amount may change based on the number of approved Pins at the end of the reward goal. Potential earnings are updated daily throughout the course of the reward goal period.
After a reward goal ends, your Pins will be reviewed to confirm they meet the engagement and content eligibility requirements of the goal. Once the Pins have passed the eligibility review, your earnings will become verified. Once your earnings have been verified, you’ll be eligible for payout within 30 days of the reward goal end date.
After launching several new features in 2022, we made the difficult decision to discontinue the Creator Rewards programme in order to focus on other creator programmes and features. Whilst we’ve seen a lot of early success with this programme, we’ve taken some time to reevaluate the best ways we can enable more creators to find success on Pinterest.
Whilst we recognise the contributions from all creators who’ve been part of this programme, only recent participants will receive a one-off bonus. This includes anyone who is in good standing in the programme and who participated in at least one reward goal for August, September or October 2022. To check if you’re eligible, go to the Earn tab in the creator hub and visit the 'Completed' section to see which challenges you’ve participated in.
Creators will receive a bonus if they were actively participating in the most recent completed months. Since November goals are still active, and given the time it takes to calculate final earnings from a reward goal, we were unable to take the month of November into consideration for a bonus. We understand that this may be frustrating and that the bonus does not include everyone who has been part of the programme, but we look forward to supporting other monetisation features that will be available to even more creators, including our paid partnership tool, Idea Pin product tagging and more.
Yes, payouts for reward goals completed in November will be issued in December as planned. Make sure you’ve linked your bank account so you receive your payment.
The bonus payment will be deposited to your bank account within 30 days. If you successfully completed reward goals in November, the bonus will be deposited as a separate payment to your November payout.
If you have not yet received funds from Pinterest, please set up your bank account or verify that your account has been set up correctly as soon as possible. Follow the instructions for how to link your bank account, and be sure to provide all the documentation needed to verify your identity. Your bank account must be set up and accurate no later than 16 December, as all unpaid bonus payments expire on 31 December 2022.
The Earn tab in the creator hub will remain available until 1 March 2023. Until then, you’ll be able to continue tracking your earnings in the Earn tab. If you need this information, we recommend saving your earnings information elsewhere for future reference.
Creators are an instrumental part of our platform and community. We are committed to exploring ways for all creators to find success on Pinterest. And we’ll continue to support other monetisation opportunities, such as our paid partnership tool, product tagging in Idea Pins, Pinterest TV and more to come.
No, our Creator Fund is a separate programme that will continue. For more information on our Creator Fund, please visit the Pinterest Business site.
Creators who have earned money through Pinterest will receive an end-of-year tax form, a critical document for tax filing. Pinterest offers creators the option to download the corresponding forms from their profile menu.
To access your forms, you need log in to your Pinterest account on your desktop:
- Log in to your Pinterest account
- Click your profile photo in the top-right corner to open your profile, then click Settings
- Select Tax documents and choose the correct tax year
- Select Download
Adyen issues all tax forms, and you should also receive a paper copy by post by the end of January.
Note: You will only see available tax forms if you received more than US$600 in the previous year and if you have a valid Social Security number on file.
If you think you may be missing funds, you should Contact Us. After you click Contact Us, select Payment Issues then click Continue. Next, you’ll fill out your information and explain why you’re requesting funds. Please don’t forget to include any information that would help us look into this, such as the goal you participated in and a link to the Pin in question.