Note: Creator Rewards is currently in testing to select early access users in the US. Can’t see the option to apply? Check back soon!

Creator Rewards is a programme for creators to earn money for creating original Idea Pins in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.

Before you get started

To be eligible for the Creator Rewards programme, you’ll need to have a Pinterest business account and meet the following criteria:

  • Use the Pinterest app on your mobile phone
  • Be 18 years or over
  • Be a legal resident of, and located in, one of the 50 states of the United States of America or the District of Columbia
  • Have at least 250 followers
  • Have created at least three Idea Pins in the last 30 days
  • Have 150 saves of your published Pins in the last 30 days
  • Create original content
    • Apply for Creator Rewards

    You can apply for Creator Rewards through the Pinterest app. If you’re eligible, you’ll be able to tap Get started. If you do not meet the eligibility criteria yet, you will not have the ability to apply.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.

    Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Apply.
  • If you meet the eligibility criteria and have confirmed your email address, you’ll be able to tap Agree and submit.
    • If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
    •

    Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • If you meet the eligibility criteria and have confirmed your email address, you’ll be able to tap Agree and submit.
    • If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
    •
    Link your bank account

    After you’ve been accepted into the Creator Rewards programme, you’ll need to provide documentation verifying your identity. You will also need to link to a United States bank account in order to be paid by Pinterest for your content. You can link your bank account before or after you participate in a reward goal. To enter your bank information, you’ll be taken to a third-party platform called Adyen, which manages payouts for Creator Rewards. Linking your bank account may take longer if your information requires additional review. At this time, Pinterest only accepts US banks for payouts for Creator Rewards.

    Within 30 days of the reward goal ending, your accumulated earnings can be deposited to your linked bank account. Payouts happen the following month after reward goals end.

    In accordance with IRS guidelines, 1099 forms will be sent annually from Adyen by 31 January. Creators, irrespective of their federal tax classification, will receive a 1099 form in the post to the address they provided in their billing information to Adyen. You may be contacted for additional information if any personal information necessary for tax filing is missing. Please consult your own tax advisor for any personal tax-related questions.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.
  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Set up payments. You’ll be taken to Adyen to enter your identity details and bank details
  • Select your country from the drop-down menu.
  • Tap Get started.
  • Under Choose what type of business, select your identity type.
  • Tap Save.
    • Add identity details
  • Tap Add details under IDENTITY DETAILS.
  • Enter your first name and surname.
  • Enter your date of birth.
  • Enter the last four digits of your social security number.
  • Tap Next.
  • Enter your address in the fields, then tap Next.
  • Enter your phone number and email address, then tap Next.

    • Adyen will review the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or uploading your passport, government issued ID or driver’s licence.

    Add bank details
  • Under BANK DETAILS, tap Instant verification to securely connect your bank to verify your information or tap Manual entry to enter your bank information yourself.
  • Enter the name on the bank account.
  • Enter your country code.
  • Enter your currency code.
  • Enter the routing number for your bank account.
  • Enter the account number for your bank account.
  • Select your account type.
  • Add a description (optional).
  • Tap Save.

    • Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name.
  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Set up payment. You’ll be taken to Adyen to enter your identity details and bank details.
  • Select your country from the drop-down menu.
  • Tap Get started.
  • Under Choose what type of business, select your identity type.
    • Add identity details
  • Tap Add details under IDENTITY DETAILS.
  • Enter your first name and surname.
  • Enter your date of birth.
  • Enter the last 4 digits of your social security number.
  • Tap Next.
  • Enter your address in the fields, then tap Next.
  • Enter your phone number and email address, then tap Next.

    • Adyen will receive the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or upload of your passport, government-issued ID or driving licence. Please review the specifications below for your document.

    Add bank details
  • Under BANK DETAILS, tap Instant verification to securely connect your bank to verify your information or tap Manual entry to enter your bank information yourself.
  • Enter the name on the bank account.
  • Enter your country code.
  • Enter your currency code.
  • Enter the routing number for your bank account.
  • Enter the account number for your bank account.
  • Select your account type.
  • Add a description (optional).
  • Tap Save.

    • Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name. Please review the specifications below for your document.
    Participate in reward goals

    Pinterest will post new reward goals on a frequent basis and new reward goals will typically be released at the start of each month. Creators can participate in a reward goal by creating and submitting an Idea Pin in response to the prompt. Each reward goal will have a description, payout amounts and requirements. You can only submit an Idea Pin to one reward goal at a time.

    Make sure your content meets the reward goal requirements and Community Guidelines to be eligible for payout within the reward goal time frame. Review best practices to create a successful Idea Pin and the Creator Rewards Terms of Service for more payout information.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.
  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap into a reward goal under the In progress tab.
  • Tap Add Idea Pins.
  • Select the Idea Pin that you want to submit for the reward goal. If you do not have any eligible Idea Pins to submit, you can create a new Idea Pin.
  • Tap Submit.
    •
  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap into a reward goal under the In progress tab.
  • Tap Add Idea Pins.
  • Select the Idea Pin that you want to submit for the reward goal. If you do not have any eligible Idea Pins to submit, you can create a new Idea Pin.
  • Tap Submit 1 Idea Pin.
    •

    Progress updates for your Pin will appear after 48 hours, after meeting the engagement requirements for a reward goal. You can view the reward goals that you’ve opted in to under the In progress tab. You can find your completed reward goals, progress and earnings under the Done tab.

    Troubleshoot linking your bank account

    Adyen takes the identity and bank information you’ve submitted and verifies your data. In some cases, Adyen may need to review your information in more detail and request additional identity or bank documents. If your documents were not accepted, review the document specifications below.

    ID document specifications:

  • Provide a government-issued ID card, driving licence or passport that has not expired
  • Submit both sides of your ID card or driving licence as separate files
  • Submit a clear, colour scan or upload of your ID with all four corners visible
  • Upload your document as a .jpeg, .jpg, .pdf or .png with a maximum file size of 10 MB
  • The date of birth entered on the form needs to match the date of birth on your ID document
  • The first name entered on the form needs to match the first name or middle name on your ID document
  • The surname entered on the form needs to match the surname on your ID document
  • Nicknames and typos are not accepted

    • Bank document specifications:

  • Your document must contain the bank logo or bank name, account number details and the name of the account owner
  • Submit a clear and complete image of your document
  • Upload your document as a .jpeg, .jpg, .pdf or .png with a maximum file size of 10 MB
  • Your bank document must have been issued less than a year ago

    • For additional troubleshooting tips, check out the Adyen FAQs.
    Still need help? Contact us
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