Note: Creator Rewards is currently in testing to select early access users in the US. Can't find the option to apply? Check back soon!

Creator Rewards is a programme for creators to earn money for creating original Idea Pins in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.

Another programme offered by Pinterest is the Creator Fund. This new initiative is focused on the growth and success of under-represented creators: people of colour, people with disabilities and members of the LGBTQ+ community. The fund’s goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse platform.

Read more about the Creator Fund Guidelines, or continue reading below to find out more about Creator Rewards eligibility.

To be eligible for the Creator Rewards programme, you’ll need to have a Pinterest business account and meet the following criteria:

You can apply for Creator Rewards through the Pinterest app. If you’re eligible, you’ll be able to tap Get started. If you do not meet the eligibility criteria yet, you will not have the ability to apply.

After you’ve been accepted to the Creator Rewards programme, you’ll need to provide documentation verifying your identity. You will also need to link to a United States bank account in order to get paid by Pinterest for your content. You can link your bank account before or after you participate in a reward goal.

To enter your bank information, you’ll be taken to a third-party platform called Adyen, which manages payouts for Creator Rewards. Linking your bank account may take longer if your information requires additional review. At this time, Pinterest only accepts US banks for payouts for Creator Rewards.

Adyen takes the identity and bank information you’ve submitted and verifies your data. In some cases, Adyen may need to further review your information and request additional identity or bank documents.

Pinterest cannot verify your documents on Adyen’s behalf. If your documents were not accepted, review the document specifications below.

ID document specifications:

Bank document specifications:

For additional troubleshooting tips, check out the Adyen FAQs.

Creators can participate in a reward goal by creating and submitting an Idea Pin in response to the prompt.

Pinterest will post new reward goal prompts on a frequent basis, typically at the start of each month. Pinterest operates on UTC time so the release of reward goals may vary based on your time zone. You can find the exact start and end times for each reward goal on the rewards goals details page in the app.

Each reward goal will have a description, payout amounts and requirements. The maximum number of Pins that can be submitted varies based on the specific reward goal. Unless otherwise specified, there is currently no limit to the total number of Pins you can submit to a reward goal. You can only submit an Idea Pin to one reward goal at a time.

As outlined in the Creator Rewards Term of Service, not all content published during the challenge timeframe is eligible for payout. For content to be considered for payout, it must:

All Pins submitted to reward goals are reviewed for originality, spam and fraud. Pins that include videos or images that have been published to Pinterest before (or are nearly identical to other Pins) will be rejected. We also automatically filter out any engagements with Pins that could be considered spam or not from real people. This means you may notice the number of saves on a Pin change once you submit it to Creator Rewards.

Take a look at the Spam section of our community guidelines to learn more about how we filter out spam to keep Pinterest safe and useful.

Within the Earn tab, there are two sections where you can find reward goals: the Available tab and the Completed tab. The Available tab will show you all active reward goals. Under the In progress section of this tab, you can view the reward goals that you have already submitted Pins to. Under the Available section of this tab, you can view reward goals you have not yet opted into. Active reward goals will live on this tab until you’ve successfully completed the reward goal or the reward goal period ends, whichever occurs first.  

On the Completed tab, you can find reward goals that you have previously submitted Pins to. 

On both the Available and Completed tabs, you can tap into a reward goal to find more details about the status of your Pin. 

At any point, a Pin can have one of three statuses: In review, Accepted and Not accepted 

Progress updates for your Pin will appear after 48 hours, after meeting the engagement requirements for a reward goal. 

Within 30 days of the reward goal ending, your accumulated earnings can be deposited to your linked bank account, as long as you finalise your payment profile before the reward goal end date. 

If you miss the payment timeline for any reason or the initial payout attempt is unsuccessful, we’ll attempt to pay out your verified earnings once a week for 60 days. After 60 days, your funds will be forfeited and will no longer be available to you. 

We will try to deliver your payment for the previous month in 1 deposit, no matter how many reward goals you’ve participated in. But you may receive multiple payments if there is a need for an amended payout or challenges with payment processing. 

The maximum potential payout for each goal is determined by the reward goal. The maximum potential payout will vary based on the goals available and the goals chosen by the creator. If a creator successfully submits and achieves all reward goals, the maximum payout the creator could receive for that month would be the sum of the maximum payout outlined for each reward goal. 

In accordance with IRS guidelines, 1099 forms will be sent annually from Adyen by 31 January. Creators, irrespective of their federal tax classification, will receive a 1099 form in the post to the address they provided in their billing information to Adyen. You may be contacted for additional information if any personal information necessary for tax filing is missing. Please consult your own tax advisor for any personal tax-related questions.

Throughout the course of the reward goal period, you can track your potential earnings on the reward goal details page.  Potential earnings are a reflection of your estimated earnings based on the Idea Pins you’ve submitted to each reward goal. This amount may change based on the number of approved Pins at the end of the reward goal. Potential earnings are updated daily throughout the course of the reward goal period.

After a reward goal ends, your Pins will be reviewed to confirm they meet the engagement and content eligibility requirements of the goal. Once the Pins have passed the eligibility review, your earnings will become verified. Once your earnings have been verified, you’ll be eligible for payout within 30 days of the reward goal end date.