Note: Creator Rewards is currently in testing to select early access users in the US. Can't find the option to apply? Check back soon!

Creator Rewards is a programme for creators to earn money for creating original Idea Pins in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.

Another programme offered by Pinterest is the Creator Fund. This new initiative is focused on the growth and success of under-represented creators: people of colour, people with disabilities and members of the LGBTQ+ community. The fund’s goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse platform.

Read more about the Creator Fund Guidelines, or continue reading below to find out more about Creator Rewards eligibility.

Before you get started

To be eligible for the Creator Rewards programme, you’ll need to have a Pinterest business account and meet the following criteria:

  • Use the Pinterest app on your mobile phone
  • Be 18 years or over
  • Be a legal resident of, and located in, the United States or the District of Columbia
  • Have at least 250 followers
  • Have created at least 3 Idea Pins in the last 30 days
  • Have 150 saves of your published Pins in the last 30 days
  • Create original content
  • Apply for Creator Rewards

    You can apply for Creator Rewards through the Pinterest app. If you’re eligible, you’ll be able to tap Get started. If you do not meet the eligibility criteria yet, you will not have the ability to apply.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.

    Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Apply.
  • If you meet the eligibility criteria and have confirmed your email address, you’ll be able to tap Agree and submit.
    • If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
  • Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • If you meet the eligibility criteria and have confirmed your email address, you’ll be able to tap Agree and submit.
    • If you haven’t confirmed your email address, tap Agree and continue. Then tap Send email to confirm your email address.
  • Link your bank account

    After you’ve been accepted to the Creator Rewards programme, you’ll need to provide documentation verifying your identity. You will also need to link to a United States bank account in order to get paid by Pinterest for your content. You can link your bank account before or after you participate in a reward goal.

    To enter your bank information, you’ll be taken to a third-party platform called Adyen, which manages payouts for Creator Rewards. Linking your bank account may take longer if your information requires additional review. At this time, Pinterest only accepts US banks for payouts for Creator Rewards.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Set up payments. You’ll be taken to Adyen to enter your identity details and bank details.
  • Select your country from the drop-down menu.
  • Tap Get started.
  • Under Choose what type of business, select your identity type.
  • Tap Save.
  • Add identity details
  • Tap Add details under IDENTITY DETAILS.
  • Enter your first name and surname.
  • Enter your date of birth.
  • Enter the last four digits of your social security number.
  • Tap Next.
  • Enter your address in the fields, then tap Next.
  • Enter your phone number and email address, then tap Next.
  • Adyen will review the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or uploading your passport, government issued ID or driver’s licence.

    Add bank details
  • Under BANK DETAILS, tap Instant verification to securely connect your bank to verify your information or tap Manual entry to enter your bank information yourself.
  • Enter the name on the bank account.
  • Enter your country code.
  • Enter your currency code.
  • Enter the routing number for your bank account.
  • Enter the account number for your bank account.
  • Select your account type.
  • Add a description (optional).
  • Tap Save.
  • Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap Set up payments. You’ll be taken to Adyen to enter your identity details and bank details.
  • Select your country from the drop-down menu.
  • Tap Get started.
  • Under Choose what type of business, select your identity type.
  • Tap Save.
  • Add identity details
  • Tap Add details under IDENTITY DETAILS.
  • Enter your first name and surname.
  • Enter your date of birth.
  • Enter the last 4 digits of your social security number.
  • Tap Next.
  • Enter your address in the fields, then tap Next.
  • Enter your phone number and email address, then tap Next.
  • Adyen will intake the information and verify your data. Adyen may ask for additional ID documents to verify your information, such as a colour scan or upload of your passport, government issued ID or driver’s licence.

    Add bank details
  • Under BANK DETAILS, tap Instant verification to securely connect your bank to verify your information or tap Manual entry to enter your bank information yourself.
  • Enter the name on the bank account.
  • Enter your country code.
  • Enter your currency code.
  • Enter the routing number for your bank account.
  • Enter the account number for your bank account.
  • Select your account type.
  • Add a description (optional).
  • Tap Save.
  • Adyen will receive the information and verify your data. Adyen may ask for additional bank documents to verify your information, such as a bank statement or online banking screenshot. Make sure the document clearly shows the bank’s logo, your account number and your name.

    Troubleshoot linking your bank account

    Adyen takes the identity and bank information you’ve submitted and verifies your data. In some cases, Adyen may need to further review your information and request additional identity or bank documents.

    Pinterest cannot verify your documents on Adyen’s behalf. If your documents were not accepted, review the document specifications below.

    ID document specifications:

  • Provide identification documents that indicate that you’re an individual and a legal resident of the 50 United States or the District of Columbia
  • Provide a government-issued ID card, driving licence or passport that has not expired
  • Submit both sides of your ID card or driving licence as separate files
  • Submit a clear, colour scan or upload of your ID with all four corners visible
  • Upload your document as a .jpeg, .jpg, .pdf or .png with a maximum file size of 10 MB
  • The date of birth entered on the form needs to match the date of birth on your ID document
  • The first name entered on the form needs to match the first name or middle name on your ID document
  • The surname entered on the form needs to match the surname on your ID document
  • Nicknames and typos are not accepted
  • Bank document specifications:

  • Provide bank documents for a USA bank
  • Your document must contain the bank logo or bank name, account number details and the name of the account owner
  • Submit a clear and complete image of your document
  • Upload your document as a .jpeg, .jpg, .pdf or .png with a maximum file size of 10 MB
  • Your bank document must have been issued less than a year ago
  • For additional troubleshooting tips, check out the Adyen FAQs.

    Participate in reward goals

    Creators can participate in a reward goal by creating and submitting an Idea Pin in response to the prompt.

    Pinterest will post new reward goal prompts on a frequent basis, typically at the start of each month. Pinterest operates on UTC time so the release of reward goals may vary based on your time zone. You can find the exact start and end times for each reward goal on the rewards goals details page in the app.

    Each reward goal will have a description, payout amounts and requirements. The maximum number of Pins that can be submitted varies based on the specific reward goal. Unless otherwise specified, there is currently no limit to the total number of Pins you can submit to a reward goal. You can only submit an Idea Pin to one reward goal at a time.

    Content requirements

    As outlined in the Creator Rewards Term of Service, not all content published during the challenge timeframe is eligible for payout. For content to be considered for payout, it must:

  • Be original content
  • Align with our creative best practices
  • Not violate our Community guidelines
  • Meet the reward goal engagement requirements*
  • Meet the reward goal editorial guidelines
  • Meet the terms and conditions of the programme
  • Not be paid or promoted content
  • All Pins submitted to reward goals are reviewed for originality, spam and fraud. Pins that include videos or images that have been published to Pinterest before (or are nearly identical to other Pins) will be rejected. We also automatically filter out any engagements with Pins that could be considered spam or not from real people. This means you may notice the number of saves on a Pin change once you submit it to Creator Rewards.

    Take a look at the Spam section of our community guidelines to learn more about how we filter out spam to keep Pinterest safe and useful.

    Creator Rewards is currently only available on mobile devices on the Pinterest app, versions 9.33 and above. Update your Pinterest app to the latest version to use Creator Rewards.

  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap into a reward goal under the In progress tab.
  • Tap Add Idea Pins.
  • Select the Idea Pin that you want to submit for the reward goal. If you do not have any eligible Idea Pins to submit, you can create a new Idea Pin.
  • Tap Submit.
  • Log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner.
  • Tap Creator Hub on your profile.
  • Tap Earn at the top of the screen.
  • Tap into a reward goal under the In progress tab.
  • Tap Add Idea Pins.
  • Select the Idea Pin that you want to submit for the reward goal. If you do not have any eligible Idea Pins to submit, you can create a new Idea Pin.
  • Tap Submit 1 Idea Pin.
  • Navigating the Earn tab

    Within the Earn tab, there are two sections where you can find reward goals: the Available tab and the Completed tab. The Available tab will show you all active reward goals. Under the In progress section of this tab, you can view the reward goals that you have already submitted Pins to. Under the Available section of this tab, you can view reward goals you have not yet opted into. Active reward goals will live on this tab until you’ve successfully completed the reward goal or the reward goal period ends, whichever occurs first.  

    On the Completed tab, you can find reward goals that you have previously submitted Pins to. 

    On both the Available and Completed tabs, you can tap into a reward goal to find more details about the status of your Pin. 

    At any point, a Pin can have one of three statuses: In review, Accepted and Not accepted 

  • In review: Your Pin has been sent to Pinterest but has not yet been reviewed.
  • Accepted: Your Pin has passed the eligibility requirements for the specific Reward Goal it was submitted to and may be eligible for payment. This does not mean your Pin is guaranteed for payment. 
  • Not accepted: Your Pin did not pass the eligibility requirements for the specific Reward Goal.It may not have met our community guidelines, our Reward Goal requirements or the required engagement goal.You will not be rewarded for this submission.  
  • Progress updates for your Pin will appear after 48 hours, after meeting the engagement requirements for a reward goal. 

    Payments

    Within 30 days of the reward goal ending, your accumulated earnings can be deposited to your linked bank account, as long as you finalise your payment profile before the reward goal end date. 

    If you miss the payment timeline for any reason or the initial payout attempt is unsuccessful, we’ll attempt to pay out your verified earnings once a week for 60 days. After 60 days, your funds will be forfeited and will no longer be available to you. 

    We will try to deliver your payment for the previous month in 1 deposit, no matter how many reward goals you’ve participated in. But you may receive multiple payments if there is a need for an amended payout or challenges with payment processing. 

    The maximum potential payout for each goal is determined by the reward goal. The maximum potential payout will vary based on the goals available and the goals chosen by the creator. If a creator successfully submits and achieves all reward goals, the maximum payout the creator could receive for that month would be the sum of the maximum payout outlined for each reward goal. 

    In accordance with IRS guidelines, 1099 forms will be sent annually from Adyen by 31 January. Creators, irrespective of their federal tax classification, will receive a 1099 form in the post to the address they provided in their billing information to Adyen. You may be contacted for additional information if any personal information necessary for tax filing is missing. Please consult your own tax advisor for any personal tax-related questions.

    Potential and verified earnings

    Throughout the course of the reward goal period, you can track your potential earnings on the reward goal details page.  Potential earnings are a reflection of your estimated earnings based on the Idea Pins you’ve submitted to each reward goal. This amount may change based on the number of approved Pins at the end of the reward goal. Potential earnings are updated daily throughout the course of the reward goal period.

    After a reward goal ends, your Pins will be reviewed to confirm they meet the engagement and content eligibility requirements of the goal. Once the Pins have passed the eligibility review, your earnings will become verified. Once your earnings have been verified, you’ll be eligible for payout within 30 days of the reward goal end date.

    Frequently asked questions

    After launching several new features in 2022, we made the difficult decision to discontinue the Creator Rewards program in order to focus on other creator programs and features. While we’ve seen a lot of early success with this program, we’ve taken some time to reevaluate the best ways we can enable more creators to find success on Pinterest.

     

    While we recognize the contributions from all creators who’ve been a part of this program, only recent participants will receive a one-time bonus. This includes anyone who is in good standing in the program and who participated in at least one reward goal for August, September or October 2022. To check if you’re eligible, go to the Earn tab in the creator hub and visit the “Completed” section to see which challenges you’ve participated in.

     

    Creators receiving a bonus are those who were actively participating in the most recent completed months. Since November goals are still active, given the time it takes to calculate final earnings from a reward goal, we were unable to include the month of November into consideration for a bonus. We understand that this may be frustrating and that the bonus does not include everyone who has been a part of the program, however we look forward to supporting other monetization features that will be available for even more creators, including our paid partnership tool, Idea Pin product tagging and more.

     

    Yes, payouts for reward goals completed in November will be issued in December as planned. Make sure you’ve linked your bank account so you receive your payment.

     

    The bonus payment will be deposited into your bank account within 30 days. If you successfully completed reward goals in November, the bonus will be deposited as a separate payment from your November payout.

     

    If you have not yet received funds from Pinterest please set up your bank account or verify that your account has been set up correctly as soon as possible. Follow the instructions for how to link your bank account, and be sure to provide all the documentation needed to verify your identity. Your bank account must be set up and accurate no later than December 16, as all unpaid bonus payments expire on December 31, 2022.

     

    The Earn tab in the creator hub will remain available until March 1, 2023. Until then, you’ll be able to continue tracking your earnings in the Earn tab. If you need this information, we recommend saving your earnings information elsewhere for future reference.

     

    Creators are an instrumental part of our platform and community. We are committed to exploring ways all creators can find success on Pinterest. And we’ll continue to support other monetization opportunities, such as our paid partnership tool, product tagging in Idea Pins, Pinterest TV and more to come.

     

    No, our Creator Fund is a separate program that will continue. For more information on our Creator Fund, please visit the Pinterest Business site

     

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