Expanded targeting

Expanded targeting is an ad group setting that enables an ad to be targeted automatically to relevant searches, powered by the Taste Graph. When this is on, it helps you target your ads automatically to people searching for relevant topics, and launch effective campaigns easily. This setting can run on all placements, Browse and Search, meaning it can run on all surfaces: Homefeed, Search and Related Pins. Expanded targeting still respects whatever placement targeting options were chosen at the campaign level.

In general, we’ve seen campaigns achieve scale more effectively when this setting is on. We’ve seen improvements in reach as well as CTRs and spend.

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