Expanded targeting uses signals from your ad to broaden your targeting and reach additional people on Pinterest who may be interested in or searching for relevant ideas.
For example, a snack company might target topics such as 'recipes' and 'snacks' but not think of targeting 'road trips'. Without the company selecting 'road trips', expanded targeting will put their ads in front of people interested in or searching for related ideas.
Note: Expanded targeting is switched on by default in Ads Manager, but you can switch it off at any time. With expanded targeting, you can see improvements in reach, clickthrough rates and total spend.
- Enter YES to switch expanded targeting on
- Enter NO to disable expanded targeting
Find out how to
If you’re planning to use expanded targeting in addition to other types of targeting, you might want to consider how they’ll interact.
|Types of targeting||Expected behaviour||Reach impact|
|Expanded targeting only (no interests, keywords or audiences)||Reach people using only visual and verbal signals from your ad.||Reduces potential reach.|
|Expanded targeting + some keywords and/or interests||Reach people who are interested in or searching for a topic. Expanded targeting adds visual and verbal signals from the ad in addition to the selected interests and keywords.||Increases potential reach.|
|Expanded targeting + audiences||Reach people within an audience (customer list, site visitor, engagement or actalike).||Reduces potential reach.|
|Expanded targeting + all interests||Reach any Pinner on the platform.||Increases potential reach.|
|No expanded targeting (also no interests, keywords or audiences)||Reach any Pinner on the platform.||Increases potential reach.|
When you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in
If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can find out more in our