Get a business account

Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads. There are two ways to get a business account on Pinterest:

Create a new business account

Convert a personal account into a business account

Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. This includes access to the Pinterest Business Hub and Pinterest Analytics, where you can review analytics for your Pins.

Business accounts also give advertisers and merchants the ability to create Idea ads, video ads, carousels, collections ads, product catalogues and more.

Create a new business account

Create a new business account that’s not connected to any other Pinterest accounts.

To create a new business account, the email address you use to sign up must not already be in use on an existing Pinterest account.

If you're an employee or an agency partner creating a business account to access your company’s or client’s ad account, we recommend using your professional email address and your own name rather than the name of your business. This helps the owner of the account identify and validate the people who have access to their account.

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

In the top right-hand corner of your screen, click Sign up

Click Create a business account

Enter your email address, create a password and enter your age

Click Create account

Fill in the fields to Build your profile, then click Next

Fill in the fields to Describe your business, then click Next

Select whether you want to run ads, then click Next

Select where you'd like to start or click to go to your new Pinterest business account

At the moment, you can only create a new business account from your desktop device. To continue creating your account, log in to Pinterest from your desktop device.

Convert your personal account to a business account

You can convert your personal account to a business account. Business accounts are public on Pinterest, so if your personal account is set to private, it must be switched to public in order to convert to a business account. Your Pins and followers will remain the same. You can switch back to a personal account at any time.

If your personal account is linked to another Pinterest account, you’ll need to unlink your account before you can convert it to a business account.

Note: It's no longer possible to link a personal account to a business account. If you previously linked your accounts, they’ll remain connected unless you unlink them.

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

Click in the top right-hand corner

Click Settings

Click Account management at the left of the screen

Find the Convert to a business account option, then click Convert account

Click Convert account

Fill in the fields to Build your profile, then click Next

Fill in the fields to Describe your business, then click Next

Select whether you want to run ads, then click Next

Select where you’d like to start or click to go to your converted Pinterest business account

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

Open the Pinterest app and log in to your personal Pinterest account

Tap your profile picture in the bottom right-hand corner

Then, tap your profile photo at the top left of your screen

Tap Account management

Tap Convert to a business account

Tap Convert account

Enter your profile name, then tap Next

Enter your website URL and tap Next or tap Skip this step

Select from the list to describe your business, then tap Next

Select if you want to run ads, then tap Done

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

Open the Pinterest app and log in to your personal Pinterest account

Tap your profile picture in the bottom right-hand corner

Then, tap your profile photo at the top left of your screen

Tap Account management

Tap Convert to a business account

Tap Convert account

Enter your profile name, then tap Next

Enter your website URL and tap Next or tap Skip this step

Select from the list to describe your business, then tap Next

Select if you want to run ads, then tap Done

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