Set up a free Pinterest business account to get access to analytics on your Pins and the ability to run ads.

If you’ve never used Pinterest before or would like to create a business account that’s separate from your personal account and uses a different email address, you can create a new business account.

If you have an existing personal Pinterest account and would like to connect your personal and business accounts to sign in with the same email address, you can either create a linked business account or convert your personal account to a business account.

Personal and business accounts on Pinterest are similar, but business accounts include features that are helpful to business owners and marketers. These include things like the Pinterest Business Hub and Pinterest Analytics, where you can review your Pins’ performance. With a business account, you can also become a merchant and upload catalogues. 

Business accounts allow you to create all forms of Pins, while a personal account allows you to create only static and Idea Pins. Both types of account allow you to create boards and engage with other users on the platform. However, a Pinterest personal account does not allow you to view the analytics on your Pins

Create a new business account

Create a new business account that’s not connected to any other Pinterest accounts.

To create a new business account, the email address you use to sign up must not already be in use on an existing Pinterest account.

If you're an employee or an agency partner creating a business account to access your company’s or client’s ad account, we recommend using your professional email address and your own name rather than the name of your business. This helps the owner of the account identify and validate the people who have access to their account.

Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • In the top right-hand corner of your screen, click Sign up
  • Click Create a business account
  • Enter your email address, create a password and enter your age
  • Click Create account
  • Fill in the fields to Build your profile, then click Next
  • Fill in the fields to Describe your business, then click Next
  • Select whether you want to run ads, then click Next
  • Select where you'd like to start or click  the x icon  to go to your new Pinterest business account
  • At the moment, you can only create a new business account from your desktop device. To continue creating your account, log in to Pinterest from your desktop device.

    At the moment, you can only create a new business account from your desktop device. To continue creating your account, log in to Pinterest from your desktop device.

    Create a linked business account

    Create a business account that’s linked to your personal account and easily switch between accounts. You’ll use the same email address and password to sign in to both accounts. You can link up to four business accounts to a personal Pinterest account. You must be logged in to a personal account to create a linked business account.

    Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Log in to your personal Pinterest account
  • Click  the directional chevron down icon  in the top right-hand of the screen
  • Click Add account
  • Under Create a free business account, click Create
  • Click Create a linked business account
  • Click Create linked account
  • Fill in the fields to Build your profile, then click Next
  • Fill in the fields to Describe your business, then click Next
  • Select whether you want to run ads, then click Next
  • Select from the list of options to Describe your business
  • Select where you'd like to start or click  the cancel icon  to go to your linked Pinterest business account
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log in to your personal Pinterest account
  • Tap your profile picture in the bottom right-hand corner
  • Tap  the ellipsis icon  in the top right-hand corner 
  • Tap Settings
  • Tap Add account
  • Under Create a free business account tap Create
  • Tap Linked business account
  • Tap Create account
  • Follow the prompts to create your business account, then tap Done
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log in to your personal Pinterest account
  • Tap your profile picture in the bottom right-hand corner
  • Tap the ellipsis icon  in the top right-hand corner
  • Tap Settings 
  • Tap Add account
  • Under Create a free business account tap Create
  • Tap Create account
  • Follow the prompts to create your business account, then tap Done
  • Convert your personal account to a business account

    You can convert your personal account to a business account. Your Pins and followers will remain the same. You can switch back to a personal account at any time.

    If your personal account is linked to another Pinterest account, you’ll need to unlink your account before you can convert it to a business account.

    Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Log in to your personal Pinterest account
  • Tap your profile picture in the bottom right-hand corner
  • Tap  the ellipsis icon in the top right-hand corner
  • Tap Settings
  • Click Account management at the left of the screen
  • Under Account changes, locate Convert to a business account, then click Convert account
  • Click Convert account
  • Fill in the fields to Build your profile, then click Next
  • Fill in the fields to Describe your business, then click Next
  • Select whether you want to run ads, then click Next
  • Select where you’d like to start or click  the x icon to go to your converted Pinterest business account
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log in to your personal Pinterest account
  • Tap your profile picture in the bottom right-hand corner
  • Tap the ellipsis icon  in the top right-hand corner
  • Tap Settings 
  • Tap Account management
  • Under Account changes, tap Convert to a business account
  • Tap Convert account
  • Enter your profile name, then tap Next
  • Enter your website URL and tap Next or tap Skip this step
  • Select from the list to describe your business, then tap Next
  • Select if you want to run ads, then tap Done
     
  • Creating an account means you accept Pinterest’s Business Terms of Service and Privacy Policy.

  • Open the Pinterest app and log in to your personal Pinterest account
  • Tap your profile picture in the bottom right-hand corner
  • Tap the ellipsis icon  in the top right-hand corner
  • Tap Settings 
  • Tap Account management
  • Under Account changes, tap Convert to a business account
  • Tap Convert account
  • Enter your profile name, then tap Next
  • Enter your website URL and tap Next or tap Skip this step
  • Select from the list to describe your business, then tap Next
  • Select if you want to run ads, then tap Done
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