The Pinterest tag is a piece of code that you add to your website which lets Pinterest track visitors to your site as well as the actions they take on your site after seeing your Pinterest ad. This enables you to measure how effective your Pinterest ads are by understanding the actions people take, also known as conversions, on your website after seeing or engaging with your ad.
There are two main components of the Pinterest tag:
Through our tag or otherwise, we may read and store information set by your first-party cookies, Pinterest cookies, or otherwise provided or made accessible by you, in local storage to improve matching for you.
If you add the Pinterest tag to your website, you’ll be able to:
There are three ways to install the Pinterest tag:
Google Tag Manager Shopify WordPress via Pixelyoursite WooCommerce
- Weebly (log in to
Weeblyfor instructions) Premmerce Magento via Apptrian Ecwid BigCommerce Tealium Squarespace
You need to have a
To get started with installing the Pinterest tag, read our article