Interest targeting

Take advantage of Pinterest's unique understanding of people's interests, tastes and life stages with interest targeting.  

Add interests related to the thing you're promoting – for instance, if you're promoting mid-century modern living room furniture, try targeting Pinners interested in 'mid century modern', 'modern living' and 'living rooms'.

Make sure any interest codes you add are relevant to your Pin and are compliant with our policies or your Promoted Pin may be rejected. Refine your audience by testing both broad and precise interests.

To see the full list of possible interests, read about targeting codes.

Still need help?
Contact us