Set up interest targeting

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Interest targeting allows you to get your ad in front of people based on their interests, tastes and life events. 

To use interest targeting, select interests related to the ad you’re promoting. For example, if you’re promoting mid-century modern living room furniture, try targeting people on Pinterest who are interested in 'mid-century modern', 'modern living' and 'living rooms'. To refine your audience, test  both broad interests ('living rooms') and precise interests ('mid-century modern').

Add interest targeting in Ads Manager

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad 
  3. Click New ad group from the left-hand side navigation
  4. Click Targeting from the left-hand side navigation
  5. Under Add interests, select any of the interests related to your product or search for specific interests using the search bar
  6. When complete, select your Budget & schedule, Optimisation & delivery and Ads
  7. Review your information
  8. Click Launch

Add interest targeting in Bulk Editor

  1. Log in to your Pinterest business account 
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill in column AP, Interests
  5. Use interest codes to find the related ID and add an interest in this format: {"id": "934876475639", "name": "diy and crafts"} using a comma to separate multiple interests
  6. When complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Find out how to edit your existing ads using the Bulk Editor.

Ad review process

When you launch your campaign, we’ll review it to make sure it follows our Advertising Guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it has been approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can find out more in our targeting overview article.

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