Set up location targeting

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Location targeting helps you get your ad in front of people in a specific geographic location. You can target by country, region, metropolitan area, postcode or designated market area (DMA). We recommend choosing targeting locations based on places where your customers live and where your business can serve them.

Note: The default location used in Ads Manager is your business' country. For example, US businesses will default to targeting people located in the United States.

Add location targeting in Ads Manager

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New Ad group from the left-hand side navigation
  4. Click Targeting from the left-hand side navigation
  5. Scroll to Locations and select Pick specific locations
    • Click Countries, regions and metros to add larger geographic locations
    • Click Postcodes to add specific towns and cities
  6. When complete, select your Budget & schedule, Optimisation & delivery and Ads
  7. Review your information
  8. Click Launch

Add location targeting in Bulk Editor

  1. Log in to your Pinterest business account.
  2. Click Ads at the top of the screen, then click Bulk Editor.
  3. Click Download sample sheet to download a sample spreadsheet.
  4. Fill in column AK, Geos.
  5. Enter the postcodes you want to add in this format: [US:94100]. Leave column AJ, Locations, blank as entering locations will cancel the postcodes you want to target.
  6. Once complete, click Upload template to upload your bulk editor sheet.
  7. Click Upload.

Add designated market area targeting

If you’re interested in targeting specific locations based on media markets, you can use DMA or designated market area targeting. This type of targeting is only available in the US and UK. In the US, there are 210 metropolitan areas mapped to Nielsen’s DMA definition. In the UK, there are 15 ITV metropolitan areas mapped to ITV’s definition of regional broadcasting locations.

If you’d like to add DMA targeting, select Pick specific locations under Locations. Then click Countries, regions and metros. Click the caret right icon   next to either US or United Kingdom, then click the caret right icon next to Metros to select the metropolitan areas you want to target.

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it's been approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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