Location targeting helps you get your ad in front of people in a specific geographic location. You can target by country, region, metropolitan area, postcode or designated market area (DMA). We recommend choosing targeting locations based on places where your customers live and where your business can serve them.
Note: The default location used in Ads Manager is your business' country. For example, US businesses will default to targeting people located in the United States.
- Click Countries, regions and metros to add larger geographic locations
- Click Postcodes to add specific towns and cities
- When entering Japanese postcodes, use the format [JP:941-0000]
If you’re interested in targeting specific locations based on media markets, you can use DMA or designated market area targeting. This type of targeting is only available in the US and UK. In the US, there are 210 metropolitan areas mapped to Nielsen’s DMA definition. In the UK, there are 15 ITV metropolitan areas mapped to ITV’s definition of regional broadcasting locations.
If you’d like to add DMA targeting, select Pick specific locations under Locations. Then click Countries, regions and metros. Click the caret right icon next to either US or United Kingdom, then click the caret right icon next to Metros to select the metropolitan areas you want to target.
Once you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in
If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our