A paid partnership is a relationship in which a creator creates content with a brand that they have a material connection with in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.
Creators tag a brand or company they have a partnership with in an Idea Pin. When a creator adds a paid partnership to their Pin, the paid partnership label will appear automatically when the Pin is published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on a Pin.
The paid partnership tool is the feature within Idea Pins that allows creators to tag a brand that they have a sponsorship or branded content relationship with. Using this tool will allow your Pin to be disclosed as a paid partnership alongside the brand’s name.
Once your Pin is published, the paid partnership label will appear on the Pin without the brand's name.
The brand will receive a notification email and they will have the option to
If the brand declines the tag, the paid partnership label will be removed from the Pin and you will not be able to tag them again in the same Pin. You will need to create a new Pin to tag them.
You will be notified if a brand declines your paid partnership tag. You will not be notified if a brand removes the paid partnership tag from an Pin that it previously approved.
Once the paid partnership label is removed, the Pin will stay live unless the Pin violates Pinterest policies.
Creators can also remove a paid partnership tag at any time. Once the tag has been removed, it cannot be added again.
To remove the label:
Your changes will be saved automatically.
Some of these options may only be available to account owners
Once a creator publishes an Idea Pin with paid partnership, their brand partner can promote the pin as an
Creators cannot promote Pins themselves that include a paid partnership. Only brand partners can promote these Pins as Idea ads with paid partnership.
We recommend that brands only promote Pins with music from our music library. All music is subject to licensing requirements regardless of how the music is added. See all other reasons