A paid partnership is a relationship in which a creator creates content with a brand that they have a material connection with in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.

Creators tag a brand or company they have a partnership with in an Idea Pin. When a creator adds a paid partnership to their Pin, the paid partnership label will appear automatically when the Pin is published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on a Pin.

How to use the paid partnership tool

The paid partnership tool is the feature within Idea Pins that allows creators to tag a brand that they have a sponsorship or branded content relationship with. Using this tool will allow your Pin to be disclosed as a paid partnership alongside the brand’s name.

  • Log in to your Pinterest account and create an Idea Pin
  • On the Finishing touches screen, tap Advanced settings
  • Toggle on Add paid partnership label, then select Add a brand partner
  • Search for the brand to tag (you can only tag one brand per Pin)
  • Select Add beside the desired brand
  • Select Add on the Approval needed pop-up window (before the request is submitted to the brand, the Pin must be published)
  • Return to the Finishing touches screen and click Publish
  • Once your Pin is published, the paid partnership label will appear on the Pin without the brand's name.

    The brand will receive a notification email and they will have the option to approve or decline the tag. If the brand approves the partnership, their name will be added with the paid partnership label.

    Declined and removed paid partnerships

    If the brand declines the tag, the paid partnership label will be removed from the Pin and you will not be able to tag them again in the same Pin. You will need to create a new Pin to tag them.

    You will be notified if a brand declines your paid partnership tag. You will not be notified if a brand removes the paid partnership tag from an Pin that it previously approved.

    Once the paid partnership label is removed, the Pin will stay live unless the Pin violates Pinterest policies.

    Creators can also remove a paid partnership tag at any time. Once the tag has been removed, it cannot be added again.

    To remove the label:

  • Click on the Pin to open it
  • Click the ellipsis icon to the right of the Pin
  • Select Remove partnership
  • Click Remove
  • Your changes will be saved automatically.

    Idea ads with paid partnerships

    Chat icon with exclamation point Some of these options may only be available to account owners above a certain age.

    Once a creator publishes an Idea Pin with paid partnership, their brand partner can promote the pin as an Idea ad with paid partnership. These ads will include the same label denoting a paid partnership between the creator and the business.

    Creators cannot promote Pins themselves that include a paid partnership. Only brand partners can promote these Pins as Idea ads with paid partnership.

    We recommend that brands only promote Pins with music from our music library. All music is subject to licensing requirements regardless of how the music is added. See all other reasons why a Pin may not be promotable.

  • If your brand partner is not on Pinterest, you can still use the paid partnership label to disclose your branded relationship. When publishing, the paid partnership label will appear on the Pin but the brand’s name will not.
  • Paid partnership labels cannot be added after a Pin has been published. You will need to create a new Pin to include the label.
  • If the paid partnership is removed from an Idea ad, the ad will be set to Archive in Ads Manager.
  • If the Pin is flagged for violating our Community guidelines it will be submitted for review. If the Pin is not compliant with our content policy, then the Pin will be deactivated.
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