A paid partnership is a relationship in which a creator creates content with a brand that they have a material connection with in order to promote the brand or its products. These partnerships are already established by the creator and brand outside of Pinterest.
Creators tag a brand or company they have a partnership with in an Idea Pin. When a creator adds a paid partnership to their Idea Pin, the paid partnership label will appear automatically when the Pin is published. Brands will need to approve the tag in order for their name to appear with the paid partnership label on an Idea Pin.
The paid partnership tool is the feature within Idea Pins that allows creators to tag a brand that they have a sponsorship or branded content relationship with. Using this tool will allow your Idea Pin to be disclosed as a paid partnership alongside the brand’s name.
Once the Idea Pin has been published, the paid partnership label will appear on the Idea Pin without the brand's name.
The brand will receive a notification email and they will have the option to
If the brand declines the tag, the paid partnership label will be removed from the Idea Pin and you will not be able to tag them again in the same Pin. You will need to create a new Idea Pin to tag them.
You will be notified if a brand declines your paid partnership tag. You will not be notified if a brand removes the paid partnership tag from an Idea Pin that it previously approved.
Once the paid partnership label has been removed, the Pin will stay live as an Idea Pin unless the Pin violates Pinterest policies.
Creators can also remove a paid partnership tag at any time. Once the tag has been removed, it cannot be added again.
To remove the label:
Your changes will be saved automatically.
Once a creator has published an Idea Pin with paid partnership, their brand partner can promote the Pin as an
Creators cannot promote Pins themselves that include a paid partnership. Only brand partners can promote these Pins as Idea ads with paid partnership.
Brands cannot promote Idea Pins that include music or stickers, so please consider this while you’re creating the Pin. Attempting to promote these Pins will result in an error message. See all other reasons