Performance+ and Performance+ creative are currently in Beta and are only available to a limited number of advertisers. We will be gradually rolling out these features to all advertisers. 

Performance+ bundles Pinterest’s automation and AI features to simplify campaign creation and boost campaigns to maximise ad impressions.

Performance+ is available in Ads Manager for the Consideration, Conversion and Catalogue sales objectives. The Catalogue sales objective also includes additional creative optimisations via the Performance+ creative.
Features

Performance+ combines Pinterest’s top-performing automation and AI features into a simplified campaign setup with 50% fewer inputs and optimised features:

  • Simple activation: Activate Performance+ campaigns with a toggle at the beginning of campaign creation for Consideration, Conversions or Catalogue sales campaigns.
  • Ad groups: A new ad group is created automatically when you begin a new Performance+ campaign. 
  • Budget: Performance+ uses Lifetime and Average Daily budgets only. There’s no budget limit per campaign.
  • Performance+ creative for the Catalog sales objective: You have the option to use AI to generate image backgrounds, and/or implement creative optimisations which automatically create Collections, Carousels and Shopping ads from your catalogue.
  • Targeting: Simplified targeting options to maximise performance. Performance+ campaigns allow country selection and simplified age targeting, and support customer lists (include/exclude). 
  • Optimisation & delivery:
    • Performance+ campaigns use Performance+ bidding to ensure the most outcomes at the lowest cost.
    • Conversion and catalogue sales campaigns can use conversions and add to basket as conversion events. 
  • Catalogue Sales product groups: Performance+ uses the All Products product group and does not include a product group picker.
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    Ad groups

    Performance+ automatically creates ad groups for your campaigns based on different actions taken during the create flow process. 

  • All Performance+ campaigns automatically receive one auto-generated ad group 
  • If you include a customer list in your campaign, we’ll create a second remarketing ad group from your customer list(s). 
  • If you run a Performance+ Catalogue sales campaign, we’ll create a prospecting ad group (using the All Products product group) and another Dynamic Retargeting ad group to remarket to users.  You cannot opt out of the Dynamic Retargeting ad group during the create flow experience, nor can you control the percentage of spend that goes to each ad group. If you wish, after the campaign is live, you can pause the Dynamic Remarketing or Prospecting ad group. 
  • If you add a customer list to your Performance+ Catalogue sales campaign, we’ll also make a third ad group targeting those users.
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    Performance+ creative

    Performance+ creative provides automated assistance to help you create ads across multiple Pinterest formats, optimise your ads according to your campaign objectives and use AI to generate backgrounds for both Performance+ and non-Performance+ Catalogue sales campaigns.

  • Creative optimisations: Automatically turn your product Pins into multiple types of ads (carousel, collections and shopping) and deliver the best-performing ads to users at scale.
  • Generate backgrounds: Uses generative AI to apply backgrounds for your product images that help drive user inspiration and engagement.
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    Performance+ creative is available for both Performance+ and non-Performance+ Catalogue sales campaigns.

    Note: Generate backgrounds and Creative optimisations can be used independently or together.

    Performance+ setup
    1. Log in to your Pinterest business account
    2. Click Business hub in the top left-hand corner of your screen
    3. Click Create campaign
    4. Select Manual campaign, then click Get started
    5. Select Consideration as the campaign objective
    6. Click the Performance+ On toggle to activate the Performance+ simplified campaign mode
    7. Fill in your Campaign name and Campaign status
    8. Choose your Campaign budget and schedule.  Performance+ campaigns only allow Lifetime and flexible daily budgets.
    9. Enter your targeting details. Performance+ campaigns only allow additional targeting by Country, Age and Customer lists.
    10. Performance+ uses automatic bidding for campaign delivery. 
    11. Select the Pins for your ads
    12. Once you’ve entered all the details, click Publish
    1. Log in to your Pinterest business account
    2. Click Business hub in the top left-hand corner of your screen
    3. Click Create campaign
    4. Select Manual campaign, then click Get started
    5. Select Conversions as the campaign objective
    6. Click the Performance+ On toggle to activate the Performance+ simplified campaign mode
    7. Fill in your Campaign name and Campaign status
    8. Choose your Campaign budget and schedule.  Performance+ campaigns only allow Lifetime and flexible daily budgets.
    9. Enter your targeting details. Performance+ campaigns only allow additional targeting by Country, Age and Customer lists.
    10. Enter your conversion data and conversion event. Performance+ only supports Conversion and Add to basket as conversion events. 
    11. Select the Pins for your ads
    12. Once you’ve entered all the details, click Publish
    1. Log in to your Pinterest business account
    2. Click Business hub in the top left-hand corner of your screen
    3. Click Create campaign
    4. Select Manual campaign, then click Get started
    5. Select Catalogue sales as the campaign objective
    6. Click the Performance+ On toggle to activate the Performance+ simplified campaign mode
    7. Fill in your Campaign name and Campaign status
    8. Choose your Campaign budget and schedule.  Performance+ campaigns only allow Lifetime and flexible daily budgets
    9. Fill in your Product group information. Select your product feed 
      1. Click the Creative optimisations toggle to automatically turn your product Pins into multiple types of ads (carousel, collections and shopping) 
      2. Click the Generate backgrounds toggle to create backgrounds for your eligible product images. Turning on the Generate backgrounds feature will not update the ad preview window.
    10. Enter your targeting details. Performance+ campaigns only allow additional targeting by Country, Age and Customer lists.
    11. Choose your Optimisation strategy. Enter your conversion data and conversion event. Performance+ only supports Conversion and Add to basket as conversion events.
    12. Once you’ve entered all the details, click Publish.

    Creative optimisations automatically turn your product Pins into multiple types of ads (carousel, collections and shopping) to help deliver the best-performing ads to users. You can use creative optimisations in any Catalogue sales campaign, independent of the other Performance+ features. 

    1. Log in to your Pinterest business account
    2. Click Business hub in the top left-hand corner of your screen
    3. Click Create campaign
    4. Select Manual campaign, then click Get started
    5. Select Catalog sales (either Performance+ or non-Performance+) as the campaign objective
    6. Fill in the rest of the details, then click Continue
      1. For non-Performance+ campaigns, choose one or more product groups
    7. Toggle on Creative optimisations in the top right-hand corner
    8. Once you’ve entered all the details, click Publish
       

    Performance+ creative uses generative AI to apply backgrounds for your product images that help drive user inspiration and engagement.

    You can use the generated backgrounds feature in any Catalogue sales campaign, independent of the other Performance+ features. Generated backgrounds are only available for eligible product images.

    1. Log in to your Pinterest business account
    2. Click Business hub in the top left-hand corner of your screen
    3. Click Create campaign
    4. Select Manual campaign, then click Get started
    5. Select Catalog sales (either Performance+ or non-Performance+) as the campaign objective
    6. Fill in the rest of the details, then click Continue
      1. For non-Performance+ campaigns, choose one or more product groups
    7. At the right-hand side of the screen, toggle on Generate backgrounds. Turning on the Generate backgrounds feature will not update the ad preview window. 
    8. To preview sample backgrounds, click View sample
    9. Once you’ve entered all the details, click Publish

    Note:

    • We may change the image aspect ratio to fit our ad guidelines. 
    • We may add backgrounds to product images that range from complex lifestyle scenes to simple colours. 
    • If any logos or overlays are a part of the background, we may remove them in order to apply the generated background.

       
    Performance+ campaign reporting 

    Advertisers will see your traditional metrics on the Ads manager Ads reporting page with some changes to the targeting breakdown feature.

    You can choose to see targeting breakdowns by ad groups, geography and audience list, if a list was included. Advertiser cannot access the targeting breakdowns in Performance+ campaigns for: 

  • Gender 
  • Age 
  • Language 
  • Interests 
  • Keywords 
  • Device 
  • Placement
    •  Performance+ creative reporting

    If you’re using either creative optimisations or generated backgrounds in your Catalogue sales campaigns, you can view information about these features in Ads Manager.

  • Log in to your Pinterest business account
  • Click Business hub in the top left-hand corner of your screen
  • Click Ad reporting
  • To see reporting for creative optimisations:
    1. Click the Product groups tab 
    2. Creative optimisations are listed in the Product group ad format column
  • To see reporting for generated backgrounds:    
    1. Click Custom reports.
    2. Click Create new report
    3. Select the Product Group level
    4. Click Targeting breakdown and select Generated backgrounds
    5. Once you’ve entered all the details, click Run report or Run and save
       
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