Pick Pins to promote

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After creating a campaign and ad group in Ads Manager, you’ll select Pins to promote. These ads will be shown to your target audience on Pinterest. You can create new Pins or promote Pins that you've saved before. If you’d like to promote a Pin from a group board, you’ll need to save it to one of your own boards before promoting it.

Create ads

You can promote a Pin in a new campaign or from an existing campaign.

Objective and ad format availability

Bear in mind that some ad formats are only available for certain campaign objectives. You can see the complete list of available ad formats by objective below.

 

Campaign objective Format options
Brand awareness
  • Static (default)
  • Carousel
  • Video
  • Max video
  • Collections ads
Traffic
  • Static (default)
  • Carousel
  • Video
  • Collections ads
App install
  • App (default)
Conversions
  • Static (default)
  • Carousel
  • Video
  • Collections ads

 

To help you decide which Pins to promote, find out more about our product specs.

Preview your ads

If you're creating an ad using Ads Manager, you can send a preview of the ad to your mobile device. You'll need your computer and a mobile device with the latest version of the Pinterest app.

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