Pick Pins to promote

After creating a campaign and ad group in Ads Manager, you will select Pins to promote. Promoted Pins are the ads that will be shown to your targeted audience on Pinterest. You can create new Pins or promote Pins you've saved before.

Create ads

  1. From your Pinterest business account, click Ads
    • To create ads in a new campaign, select Create ad
      • Click Ads in the left-hand side navigation
    • To create ads in an existing campaign, select Reporting
      • Click the tick box next to the campaign you want to add an ad to
      • Click the Ad groups tab
      • Click the name of an existing ad group or click Create ad group to create a new ad group
      • Click Create ad
  2. Select the Pins you want to promote
    • Click   to filter ads by format or to only show existing ads
    • You can see all of your pins while scrolling through the 'All Pins' tab, or go to the 'Boards' tab to select Pins by going through the boards on your profile
    • Click into the search bar to search for a specific Pin
    • Click   to create a Pin
  3. Click Selected to review the details of your selected Pins
    • Edit the ad name to change how your ad will be labelled in your reporting
    • Update the ad destination URL and add any click trackers
    • Click Remove to remove the Pin from this ad group
    • Click the tick box next to "Pause ad?" to create this ad in a paused state 
  4. Click Launch
    • If your campaign is missing any necessary information, errors will be highlighted in orange on the left-hand side of the screen
    • Click the highlighted topics in the left-hand navigation to jump to that section and fix any existing errors

Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines. 

When using the filter to create ads in a certain format, bear in mind that some ad formats are only available for certain campaign objectives.

Campaign objective Format options
Brand awareness
  • Static (default)
  • Carousel
  • Video
  • Max video
  • Static (default)
  • Carousel
  • Video
App install
  • App (default)
  • Static (default)
  • Carousel
  • Video

Explore more detailed information on our product specs to help you decide which Pins to promote.

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