After creating a campaign and ad group in Ads Manager, you’ll select Pins to promote. These ads will be shown to your target audience on Pinterest. You can create new Pins or promote Pins that you've saved before. If you want to promote a Pin from a group board, you’ll need to save it to one of your own boards before promoting it.
Note: Secret boards and Pins can not be promoted through ads.
You can promote a Pin in either a new campaign or an existing campaign.
- Click on the filter icon to filter ads by format or to show only existing ads.
- Click All Pins to see all of your Pins, or click;Boards to select Pins from your boards.
- Click into the search bar to search for a specific Pin.
- Click All Pins, then click on the plus circle icon to open the Pin builder and create an organic Pin. To create multiple Pins, click on the plus icon at the top of the Pin builder screen or click on the ellipsis icon above a Pin to duplicate it. To edit or delete multiple Pins, either click on the Select all tick box at the top of the screen or the tick box next to individual Pins, then click Edit selected or Delete selected. Once complete, click Publish to publish your organic Pins.
- Review and edit the ad name to change how your ad will be labelled in your reporting.
- Review and edit the ad destination URL and add any
optional tracking parameters .
- If your campaign is missing any necessary information, errors will be highlighted in red on the left-hand side of the screen.
- Click the highlighted topics in the left navigation to go to that section and fix any existing errors.
Once you click Publish, your Pins will go through our ad review process to make sure that they follow our
- Click on the filter icon to filter ads by format or to show only existing ads.
- Click All Pins to see all of your Pins, or click&;Boards to select Pins from your boards.
- Click into the search bar to search for a specific Pin.
- Click All Pins, then click on the plus circle icon to open the Pin builder and create an organic Pin. To create multiple Pins, click on the plus icon at the top of the Pin builder screen or click on the ellipsis icon above a Pin to duplicate it. To edit or delete multiple Pins, either click on the Select all tick box at the top of the screen or the tick box next to individual Pins, then click Edit selected or Delete selected. Once complete, click Publish to publish your organic Pins.
- Review and edit the ad name to change how your ad will be labelled in your reporting.
- Review and edit the ad destination URL and add any
optional tracking parameters .
- If your campaign is missing any necessary information, errors will be highlighted in red on the left-hand side of the screen.
- Click the highlighted topics in the left navigation to go to that section and fix any existing errors.
Once you click Publish, your Pins will go through our ad review process to make sure that they follow our
Bear in mind that some ad formats are only available for certain campaign objectives. You can see the complete list of available ad formats by objective below.
Campaign objective | Format options |
---|---|
Brand awareness |
|
Video views |
|
Consideration |
|
Conversions |
|
Catalogue sales |
|
To help you decide which Pins to promote, learn more about
If you're creating an ad using Ads Manager, you can send a preview of the ad to your mobile device. You'll need your computer and a mobile device with the
Note: Ad preview is only available for ads created using Ads Manager. It can't be used to preview organic Pins or shopping ads. If you want to get alerts for your Pin previews,