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Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, take a look at Pinterest Analytics.

To view your Pin stats, you'll need to set up a business account. If you want to see stats for Pins created by others from your website, learn how to claim your website.
Access your Pin stats
  • Log into your Pinterest business account.
  • Click your profile picture at the top right of your screen.
  • Click Created beneath your profile name.
  • Select a Pin.
  • Review the metrics shown at the top of the screen.
  • Click See more stats to access all metrics for your Pin.
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    With Pin stats, you can:

  • Filter your data: Click next to Date range, Content types, Devices or Source to filter your data.
  • Review your Pin's engagement: View metrics on the Overall tab or the Video stats tab (if your Pin is a video).
  • View your data on the graph: Click one of the metrics above the graph to view that data on the graph.
  • Compare your data: Click next to Split by: to split the info on your graph according to Content type, Device or Source (if applicable).
  • View and respond to conversations about your Pin: Click Respond below Comments.
  • View the boards your Pins have been saved to: To see this, scroll to the Saved to these boards section. Note: If your Pins have been saved to a private board, you will not see the board details here.
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  • Log in to your Pinterest business account.
  • Tap your profile picture at the top right of your screen to open your profile.
  • Tap Created.
  • Select a Pin, then tap Stats (or See more if your Pin shows a preview of your Pin stats).
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    With Pin stats, you can:

  • View and respond to your engagements:Tap to view all of the comments on your Pin or tap to see how many people have reacted to your Pin.
  • Review your Pin's engagement: Tap into each Engagement summary metric to see more detailed information. If your Pin is a video, you can also tap into the Video stats metrics.
    • Filter your data: Tap to filter your data by Date range, Content type, Device or Source, then tap Done.
  • View your data on a graph: Tap the drop-down menu in the top left of your screen to change the metric shown on the graph.
  • Compare your data: Tap the drop-down menu in the top right of your screen to split the data according to Content type, Device or Source.
  • View the boards your Pins have been saved to To see this, scroll to the Saved to these boards section. Note: If your Pins have been saved to a private board, you will not see the board details here.
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  • Log in to your Pinterest business account on the Pinterest app.
  • Tap your profile picture in the bottom right-hand corner to go to your profile.
  • Tap Created.
  • Select a Pin, then tap Stats (or See more if your Pin shows a preview of your Pin stats).
    •

    With Pin stats, you can:

  • View and respond to your engagements:Tap to view all of the comments on your Pin or tap to see how many people have reacted to your Pin.
  • Review your Pin's engagement: Tap into each Engagement summary metric to see more detailed information. If your Pin is a video, you can also tap into the Video Stats metrics.
    • Filter your data: Tap to filter your data by Date range, Content type, Device or Source, then tap Done.
  • View your data on a graph: Tap the drop-down menu in the top left of your screen to change the metric shown on the graph.
  • Compare your data: Tap the drop-down menu in the top right of your screen to split the data according to Content type, Device or Source.
  • View the boards your Pins have been saved to: To see this, scroll to the Saved to these boards section. Note: If your Pins have been saved to a private board, you will not see the board details here.
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    Depending on the Pin’s format (whether it’s an image or video), you’ll see different metrics.

  • You'll always see the following core metrics: Impressions, Saves, Pin clicks and Outbound clicks.
  • If it's a video Pin, you'll also see Video views, Watch time and Average watch time.
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    Learn more about these metrics in the table below.

    Note: All organic Idea Pins created before 16 August 2023 are considered a video format. Single-image Idea Pins created on or after 16 August 2023 are considered an image format.
    Review your Pin's metrics

    We calculate Pin stats by aggregating the data for all Pins that share an image and, if applicable, a URL. This includes data from all the people who have saved content that you’ve created and published, or have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, such as saves from your Pinterest profile or when someone saves your Pins from someone else's profile.

    If you've created a Pin, we'll show you real-time metrics on that Pin. These real-time metrics are a good way to learn how your Pin is performing directly after publishing. Bear in mind that these real-time metrics are estimates and are subject to change. As a result, they may decrease.
    Metric Metric definition
    Impressions The number of times your Pins or ads were on screen.
    Pin clicks The total number of times people tap on a Pin or ad that leads them to a destination on or off Pinterest.
    Saves The number of times people saved your Pin to a board.
    Outbound clicks The total number of clicks to the destination URL associated with your Pin or ad.
    Profile visits The number of people who visited your profile after viewing your Pin.
    Follows The number of followers gained from a particular Pin. 
    Reactions The number of times people have reacted to your Pin.
    Comments The number of comments received on your Pin.
    Video views Any 2-second continuous playback of your video Pins, while 50% in view
    10-second plays The number of times that your video was viewed for at least 10 seconds or more.
    Played at 95% The number of times your video Pins reached 95% of their length or greater – includes skipping ahead to this point.
    Average play time The average time your video Pins were played – this includes when your video was played again on the same day.
    Total play time (minutes) Total play time for your video Pins in minutes.

    To see more information about your Pin's performance, take a look at Pinterest Analytics. As most Pin stats update in real time, they may look different from the data you see in Pinterest Analytics.
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