Review your Pin stats

Review your Pin's performance metrics with Pin stats. See all of the ways in which people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

To view your Pin stats, you'll need a business account. If you want to see stats for Pins created by others from your website, claim your website and Instagram, Etsy or YouTube accounts. If you have a personal account and access to Story Pins, you might be able to see Story Pin stats without having a business account or claiming a website. Only you can see these stats.

See your Pin stats

With Pin stats, you can:

Review your Pin's metrics and engagements

We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all of the people who have saved content from your site using the Save button or our browser extension, or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, such as saves from your Pinterest profile, resaves from someone else's profile or clicks on anywhere the Pin exists.

If you've created a Story Pin or video Pin, we'll show you real-time metrics on that Pin for the first 7 days. These real-time metrics are a good way to see how your Pin is performing straight after it's published. After 7 days, Pin stats will typically be updated daily.


Metric definition

Standard Pins Video Pins (standard and max width) Story Pins (business account) Story Pins (personal account)
Impressions The number of times your Pins were on screen

Clicks The number of times people tapped on your Pin for a closer look

Saves The number of times people saved your Pin to a board
Video views Any 2-second continuous playback of your video Pins while 50% in view
Played at 95% The number of times your video Pins reached 95% of their length or greater (includes skipping ahead to this point)
Average play time The average time your video Pins were played for – this includes when your video was played again within the same day
Total play time (minutes) Total play time for your video Pins in minutes


To see more details of your Pin's performance, check out Pinterest Analytics. Note: Because some Pin stats are updated in real time, they might look different from the data you see in Pinterest Analytics.

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