Pin stats

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Review your performance metrics on your actual Pins with Pin stats. See all of the ways people have interacted with your content across Pinterest in real time, gaining insight into how your Pins are performing.

To view your Pin stats, make sure you have a business profile and have claimed your website and other accounts. These stats are only visible to you.

View your Pin stats

  1. Go to your Pinterest profile

  2. Click on Pins

  3. Click on a Pin to view your Pin stats. At the top of the screen, you’ll see the impressions, saves and link clicks from the past 30 days.

  4. Click See more stats to see all metrics for your Pin

    • You can toggle between different date range options to see data for the last 30 days, last 7 days or last 24 hours

    • You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins

    • If you’re looking at a video Pin, you’ll be able to see additional lifetime metrics starting from 1 January 2019

  1. Open the Pinterest app and go to your profile

  2. Tap Pins

  3. Select a Pin to view your Pin stats. At the top of the screen, you’ll see the impressions, saves and link clicks from the past 30 days.

  4. Tap See more stats to see all metrics for your Pin

    • You can toggle between different date range options to see data for the last 30 days, last 7 days or last 24 hours

    • You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins

    • If you’re looking at a video Pin, you’ll be able to see additional lifetime metrics

  1. Open the Pinterest app and go to your profile

  2. Tap Pins

  3. Select a Pin to view your Pin stats. At the top of the screen, you’ll see the impressions, saves and link clicks from the past 30 days.

  4. Tap See more stats to see all metrics for your Pin

    • You can toggle between different date range options to see data for the last 30 days, last 7 days or last 24 hours

    • You’ll also see the boards people are saving your Pin to, which you can use to see how people think about your Pins

    • If you’re looking at a video Pin, you’ll be able to see additional lifetime metrics

Understanding your Pin stats

We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all of the people who have saved content from your site using your on-site Save button, our browser extension, or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, such as saves from your Pinterest profile, resaves from someone else's profile or clicks on any instance of the Pin.

Metrics for static Pins

  • Impressions: the number of times your Pin was seen on Pinterest

  • Close-ups: the number of times people tapped on your Pin for a closer look

  • Saves: the number of times people saved your Pin to a board

  • Link clicks: the number of Pin clicks that drive to a destination, on or off Pinterest

Metrics for video Pins

  • Video views: the amount of views for at least 2 seconds with 50% of the video in view

  • Average watch time: the average time someone spent watching your video

  • Saves: the number of times people saved your video Pin to a board

  • Link clicks: the number of video Pin clicks that drive to a destination, on or off Pinterest

  • 95% views: the number of times your video was viewed to 95% of its length

  • Total watch time: the total watch time for your video in minutes

To see more details of your performance, check out Pinterest Analytics. Because Pin stats are updated in real time, they may look different to the data in Analytics.

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