Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic published content resonates most on Pinterest.

The insights you get from Analytics can help you make better decisions and customise your content. For example, if most of your impressions are on mobile devices, you can optimise your website for mobile. If an item on your site is driving traffic, you can make sure that it's available, feature it in more Pins and save it to more boards.

Review your overall performance, top Pins and boards, specific metrics and filter your data.

Over time, you may see your performance on Pinterest fluctuate or decrease. Learn how to troubleshoot and improve your performance.

Review your overall performance

You can review the overall performance of your Pins, boards and ads in real time. Bear in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease. Note: real-time analytics are not available for audience metrics or when you use the content type filter.

On the Overview page, you’ll see your top boards and Pins from the last 30 days. You can also review audience insights.

  • Log in to your Pinterest business account
  • Click Analytics in the top of your screen, then select Overview
  • With Pinterest Analytics, you can: 

  • Filter your results: Use the filter panel on the left-hand side of your screen to view your content by date range, claimed account(s), device, age, gender, content type source, format and data
  • View your top Pins or boards: Scroll down to see your top Pin or top boards ordered by impressions, engagements, Pin clicks, outbound clicks or saves
  • Export your data: Click Export in the top right-hand corner to export a snapshot of the selected data filters in a CSV file
  • Open the Pinterest app on your device and log in to your Pinterest business account
  • Tap your profile picture in the bottom right-hand corner to go to your profile
  • Tap  the chart bar icon in the top right-hand corner
  • Select Analytics
  • On the Analytics page, you can:

  • Select a date range: Tap Last 30 days  the directional chevron down icon at the top of your screen to view info from a specific date range
  • Filter your results: Tap  the filter icon in the top right-hand corner to view your content by content type, claimed account, device, age, gender, source, format and data
  • View your top Pins: Scroll to the bottom of the screen to see your top Pins, ordered by impressions and tap See all Pins to view your Pins ordered by impressions, engagements, Pin clicks, outbound clicks or saves
  • Open the Pinterest app on your device and log in to your Pinterest business account
  • Tap your profile picture in the bottom right-hand corner to go to your profile
  • Tap  the chart bar icon in the top right-hand corner
  • Select Analytics
  • On the Analytics page, you can:

  • Select a date range: Tap Last 30 days  the directional chevron down icon at the top of your screen to view info from a specific date range
  • Filter your results: Tap  the filter icon in the top right-hand corner to view your content by content type, claimed account, device, age, gender, source, format and data
  • View your top Pins: Scroll to the bottom of the screen to see your top Pins, ordered by impressions and tap See all Pins to view your Pins ordered by impressions, engagements, Pin clicks, outbound clicks or save
  • Metrics

    Below are the metrics you can find in Pinterest Analytics to learn how people are engaging and interacting with your Pins. Note: real-time analytics are not available for audience metrics.

    Metric Definition
    Impressions The number of times your Pins or ads were on screen.
    Engagements The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.
    Pin clicks The total number of clicks on your Pin or ad to content on or off Pinterest.
    Outbound click The number of times people perform actions that lead them to a destination off Pinterest.
    Outbound click rate The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.
    Video views The amount of views for at least 2 seconds with 50% of video in view.
    Average play time The average time someone spent playing your video.
    Saves The number of times people saved your video Pin to a board.
    Pin click rate The total number of clicks on your Pin or ad to content on or off Pinterest divided by the total number of times your Pins or ads were on screen.
    Played at 95% The number of times your video was viewed to 95% of its length.
    Total play time The total play time for your video in minutes.
    10-second views The number of times your video was viewed for at least 10 seconds or more of the length of the video.
    Engagement rate The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks and outbound clicks.
    Save rate The total saves of your Pins divided by the total number of times your Pins were on screen.
    Total audience The total number of people who have seen or engaged with your Pins.
    Total engaged audience The number of people who have engaged with your Pins.
    Monthly total audience The total number of people who have seen or engaged with your Pins in a 30-day window up to and including each day.
    Monthly total engaged audience The total number of people who have engaged with your Pins in a 30-day window up to and including each day.
    Monthly views The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days.
    Filter your data

    Apply filters to get more insight into your performance. Note: Real-time analytics are not available when you use the content type, age or gender filters, or when you split your data.

  • Date range: View custom data ranges for the past year and a half, as well as real-time estimates from the last 48 hours. 
  • Content type:
    • Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
    • Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign that you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
  • Claimed account(s): What people on Pinterest are saving from your claimed website(s) or accounts.
  • Device: What device people are viewing your Pins on.
  • Age: Which age groups are interacting with your Pins.
  • Gender: Which genders are interacting with your Pins.
  • Source: Pins created and saved by you and activity for Pins created and saved by others from your claimed accounts.
  • Format: View data for different types of Pins.
  • Data: Include stats for Pins you’ve saved that are not linked to any of your claimed domains.
  • Log in to your Pinterest business account
  • Click Analytics at the top of the screen, then select Overview
  • Select the filters on the left-side navigation
    • Filter by date: Click  the directional chevron down icon  below Date range. Select the date range you want to see, or click  the calendar icon  to select custom start and end dates. The data will be updated automatically to reflect that date range. Toggle Use real-time estimates to include data from the last 48 hours.
    • Filter by content type: Select All to view data from both, or specify a content type by selecting Organic or Paid and earned below Content types. If you want to see reporting data from your ads, go to your reporting dashboard. At the top of the chart, click  the directional chevron down icon below Performance over time or next to Split by to see organic and paid activity side by side.
    • Filter by claimed accounts: Select All to view data from all accounts or select one of your claimed accounts.
    • Filter by device: Select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    • Filter by age: Select All to view data from people of all ages, select one of the age categories to view data from specific age groups, or select Unknown to view data from people of unknown ages. Note: Unknown refers to people who have not specified their age.
    • Filter by gender: Select All to view data from people of all genders, select Male or Female to view data from males or females, or select Unspecified to view data from people of unspecified genders. Note: Unspecified refers to people who have not specified their gender.
    • Filter by source: Select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
    • Filter by format: Select All to see data about the different formats for your Pin traffic, or select Standard, Product, Video or Idea to view data from a specific Pin format.
    • Filter by data: Toggle Include saved Pins to view data from Pins you’ve saved that do not link back to your claimed accounts.
  • Click Export in the top right-hand corner to export a snapshot of the selected data filters in a CSV file.

  • Open the Pinterest app on your device and log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner to go to your profile.
  • Tap the chart bar icon in the top right-hand corner.
  • Select Analytics.
  • Select the filters you want to use:
    • Filter by date: Tap Last 30 days at the top of the screen. Select the circle next to the date range you want to see or tap  the directional chevron down icon below From: and To: to select a custom start and end date. Toggle View real-time estimates to include data from the last 48 hours.
    • Filter by content type: Tap  the filter icon in the top right-hand corner and select All under Content type to view data from both, or specify a content type by selecting Organic or Paid and earned under Content types.
    • Filter by claimed account: Tap  the filter icon in the top right-hand corner. Under Claimed account, select All to view data from all accounts, select one of your claimed accounts or select Other Pins.
    • Filter by device: Tap  the filter icon in the top-right corner. Under Device, select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    • Filter by age: Tap  the filter icon in the top right-hand corner. Below Age, select All to view data from people of all ages, select one of the age categories to view data from specific age groups, or select Unknown to view data from people of unknown ages.
    • Filter by gender: Tap  the filter icon in the top right-hand corner. Below Gender, select All to view data from people of all genders, select Male or Female to view data from males or females, or select Unspecified to view data from people of unspecified genders.
    • Filter by source: Tap  the filter icon in the top right-hand corner. Under Source, select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
    • Filter by format: Tap  the filter icon in the top right-hand corner. Under Format, select All to view data from all formats, or specify a format by selecting Standard, Product, Video or Idea.
    • Filter by data: Tap  the filter icon in the top right-hand corner and toggle Include saved Pins under Data.
  • Tap Done.
  • Open the Pinterest app on your device and log in to your Pinterest business account.
  • Tap your profile picture in the bottom right-hand corner to go to your profile.
  • Tap the chart bar icon in the top right-hand corner.
  • Select Analytics.
  • Select the filters you want to use:
    • Filter by date: Tap Last 30 days at the top of the screen. Select the circle next to the date range you want to see or tap  the directional chevron down icon below From: and To: to select a custom start and end date. Toggle View real-time estimates to include data from the last 48 hours.
    • Filter by content type: Tap  the filter icon in the top right-hand corner and select All under Content type to view data from both, or specify a content type by selecting Organic or Paid and earned under Content types.
    • Filter by claimed account: Tap  the filter icon in the top right-hand corner. Under Claimed account, select All to view data from all accounts, select one of your claimed accounts or select Other Pins.
    • Filter by device: Tap  the filter icon in the top-right corner. Under Device, select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
    • Filter by age: Tap  the filter icon in the top right-hand corner. Below Age, select All to view data from people of all ages, select one of the age categories to view data from specific age groups, or select Unknown to view data from people of unknown ages.
    • Filter by gender: Tap  the filter icon in the top right-hand corner. Below Gender, select All to view data from people of all genders, select Male or Female to view data from males or females, or select Unspecified to view data from people of unspecified genders.
    • Filter by source: Tap  the filter icon in the top right-hand corner. Under Source, select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
    • Filter by format: Tap  the filter icon in the top right-hand corner. Under Format, select All to view data from all formats, or specify a format by selecting Standard, Product, Video or Idea.
    • Filter by data: Tap  the filter icon in the top right-hand corner and toggle Include saved Pins under Data.
  • Tap Done.
  • Review your top Pins

    When you filter your data, your top Pins for that selected filter will be displayed. Top Pins are the Pins, either organic or paid, that people have viewed or engaged with most. You can also view your top boards on a desktop.

    To start, your top Pins and boards will be sorted by most impressions. Click  the directional chevron down icon below Top boards or Top Pins or to update the filter to engagements, Pin clicks, outbound clicks or saves.

    To start, your top Pins and boards will be sorted by most impressions. Tap See all Pins, then  the directional chevron down icon next to Impressions to update the filter to engagements, Pin clicks, outbound clicks or saves. These changes will be saved automatically.

    To start, your top Pins and boards will be sorted by most impressions. Tap See all Pins, then  the directional chevron down icon next to Impressions to update the filter to engagements, Pin clicks, outbound clicks or saves. Tap Done to save your changes.

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