Pinterest Analytics

Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what content, both paid and organic, resonates most on Pinterest. 

Navigating Analytics

  1. Log in to your Pinterest business account

  2. Click Analytics in the top left-hand corner and select Overview, or go to analytics.pinterest.com

  3. Find the filter panel on the left-hand side where you can view your content by date, content type, claimed account(s), device and source

  4. You'll see your top Pins, ordered by impressions or engagements

  5. Click on Export in the top right corner to export a snapshot of the selected data filters in a CSV file

You can use the data available in Analytics to customise your content and improve performance. For example, if you see that 50% of your impressions are from people using mobile devices, you could choose to improve your website view on mobile. Or, if you find that a specific item is driving the most traffic to your website, you could Pin that item to more boards and make sure it’s in stock and available. Such insights allow you to understand what your audience wants and what content they engage with most.

 

Video analytics

  1. Log in to your Pinterest business account
  2. Click Analytics in the top left-hand corner and select Overview, or go to analytics.pinterest.com/overview/video
  3. Click Video on the left-hand side
  4. You'll see your top video Pins, ordered by impressions or engagements
  5. Click Export in the top right-hand corner to export a snapshot of the selected data filters in a CSV file.

Top 50 Pins

As you filter the data, your top Pins for that selected filter will be displayed. Top Pins are the Pins, either organic or paid, that people have viewed or engaged with most. Scroll down on the Analytics page to view your top Pins.

By default, we will show top Pins by impressions, meaning the ones that were viewed the most. However, you can use the drop-down arrow under the header ‘Top Pins’ to view your top Pins by engagements, saves, close-ups or link clicks. This is a great place to see which content from your profile and/or website is resonating with your audience.

Metrics definitions

  • Impressions: The total number of times your Pins were shown.
  • Engagements: the total number of engagements on your Pins. This includes saves, close-ups, link clicks and carousel card swipes.
  • Close-ups: The total number of times people viewed a close-up version of your Pin.
  • Saves: The total number of times people saved your Pins to a board.
  • Link clicks: the total number of times people have clicked on your Pin to a destination on or off Pinterest. 
  • Video views: the amount of views for at least 2 seconds with 50% of the video in view

  • Average watch time: the average time someone spent watching your video

  • Saves: the number of times people saved your video Pin to a board

  • Link clicks: the number of video Pin clicks that drive to a destination, on or off Pinterest

  • 95% views: the number of times your video was viewed to 95% of its length

  • Total watch time: the total watch time for your video in minutes

Filter by date

You can view data from 1 January 2019 onwards. If you’d like to view an earlier date range, simply switch back to the old version by clicking Switch back in the top right-hand corner of Analytics.

  1. Go to analytics.pinterest.com.

  2. Find the filter panel on the left and click under date range.

  3. Select the circle next to the date range you want to see, or add custom start and end dates on the calendar.

  4. To set your own time frame, click the first date you’d like to view data from and then the last. The data will be updated automatically to reflect that timeframe.

If you’d like to export historical data that’s not available in the new version of Analytics, scroll down to the bottom of the Overview page and click Legacy export.

Filter by content type

Analytics shows an overview of both organic and paid activity over time.

Organic content refers to activity on:

  • Pins created or saved by you on your profile

  • Pins created or saved by others that drive to your claimed website or account

Paid content refers to activity on:

  • Pins promoted by you, including earned activity. This means that Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest

  1. Go to analytics.pinterest.com

  2. On the filter column, select All to view data from both, or specify a content type by selecting Organic or Paid. If you want to see reporting data from your ads, navigate to your reporting dashboard.

  3. Go to the top of the chart and use the drop-down arrow next to 'Impressions' and 'Split by' to see organic and paid activity side by side.

Filter by source

Analytics helps you see what Pinners are saving from your verified website.

  1. Go to analytics.pinterest.com

  2. On the filter column to the left, select All to view data from both, or choose to hone in on Pins created or saved by you (indicated by ‘from you’) vs. Pins created or saved by others on Pinterest that point to your claimed website or account (indicated by ‘not from you’).

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