The Pinterest Trends tool displays a historic view of the top search terms across different regions and countries. You can use it to learn when people start searching for various keywords, find out what content is popular on Pinterest and see what’s trending specifically among your audience.

Pinterest Trends is available to everyone but you’ll need a Pinterest account to access most features.

Select a region

First, choose the region you want to view data from. This selected region will be reflected in most of the data on the page, unless you change it.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Analytics, select Trends
  • Click on the directional chevron down icon below Region in the top right-hand corner to select which region you want to see data from
  • It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    Search for specific trends

    Use the search bar at the top of the page to search for keywords you’re interested in and view data on a graph. The search results will reflect data from the region you’ve selected.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Analytics, select Trends
  • Click on the directional chevron down icon below Region in the top right-hand corner to select which region you want to see data from
  • Enter a keyword in the search bar
  • When you search for a keyword or select one of the top trends, you’ll see the information on a graph. Pinterest normalises search volume by only considering the ratio of searches for each trend to the total number of searches that happened on our platform during the same time frame. To make comparisons between terms easier, the highest point of the search term is indexed to 100, and the lowest point is indexed to 0 on each plot. The rest of the points on the plot are proportional to the highest and lowest point.

    Further below, under Demographics, you can review the age and gender distribution for each keyword you’ve searched for and added to the graph. At the bottom of the page, under Popular Pins, you’ll see search results for top Pins based on these keywords. Click any of these Pins to see actual Pinterest search results for the keywords.

    If you decide to create an advertising campaign based on the data you see, click Create campaign in the top right-hand corner of your screen.

    Select a date range

    View searches on the graph as they were during a particular time frame.

  • Below Date range at the top of the graph, select the window of time you want to see data from. You can choose between the last three months, the last six months or the last year.
  • Below End date, choose the date you want to see data until. For example, if you select three months as your date range and 20/8/2022 as your end date, you’ll see data for the three months up to 20/8/2022.
  • Compare trends

    Enter up to four keywords in the search bar at one time to compare their popularity on the graph. To remove keywords from the graph, click the x icon to the right of each term. In addition, you can select a keyword below Related trends to compare it on the graph. Click on the directional chevron right icon to explore the full list.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    View trends specific to your audience

    If you have a Pinterest business account, you can view the top trends specific to your engaged users and followers from the past 90 days. This data is updated daily and reflects your worldwide audience, even if you have a specific region selected. If you cannot see this feature, it’s because your audience is not large enough yet.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Analytics, select Trends
  • Below Trends your audience loves, click on the directional chevron down icon next to All interests to select a specific interest to view. Click on the directional chevron right icon to explore the full list.
  • The number below each trend displays how many more searches were completed by your followers compared with the rest of Pinterest.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    Discover trends on Pinterest

    You can use the trends table to see which content is popular and when people start searching for different keywords on Pinterest. The table will reflect data from the region you’ve selected. You need a Pinterest account to access this section of Pinterest Trends.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Analytics, select Trends
  • Click the directional chevron down icon  below Region in the top right-hand corner to select which region you want to see data from
  • Scroll down to the table below Discover trends
  • Filter the data according to Trend type, End date, Interests, Keywords, Age and Gender as needed
  • You’ll be able to view popular keywords, see whether a trend is seasonal and review the weekly change, monthly change and yearly change of a particular trend. Click the trend to view it on a graph.

    If you decide to create an advertising campaign based on what you’ve seen, click Create campaign to the top right above the table.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    View top trends of the week

    See which keywords had a high search volume within the last seven days. These trends will reflect data from the region you’ve selected. You do not need a Pinterest account to access this section of Pinterest Trends.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Analytics, select Trends
  • Click the directional chevron down icon  below Region in the top right-hand corner to select which region you want to see data from
  • Below Top trends on Pinterest this week, click a trend to view the data on a graph
  • It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

    It looks as though you're reading this on a mobile device. At the moment, you'll need to use your desktop browser or mobile browser to access Pinterest Trends. Tap Web above to see these instructions.

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