Set up placement targeting

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Placement targeting lets you specify where you’d like your ads to appear on Pinterest.

You can choose from the following placements:

  • Browse: Show your ads as people browse their home feeds and related Pins
  • Search: Show your ads in search results and related Pins
  • All: Show your ads in both search and browse placements

Note: To begin with, we recommend targeting all placements to maximise your chances of reaching people across all areas of Pinterest. This is the default setting when you set up an ad group.

Add placement targeting in Ads Manager

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New ad group from the left-hand side navigation
  4. Click Targeting from the left-hand side navigation
  5. Scroll down to Advanced options
  6. Under Ad group placement, select All (recommended), Browse or Search
  7. When complete, select your Budget & schedule, Optimisation & delivery and Ads
  8. Review your information
  9. Click Launch

Add placement targeting in Bulk Editor

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill in column Z, Ad placement
  5. Enter the placement you want in this format: SEARCH, BROWSE or leave the column blank to target all placements
  6. When complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Ad review process

When you launch your campaign, we’ll review it to make sure it follows our Advertising Guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it has been approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can find out more in our targeting overview article.

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