Placement targeting lets you specify where you’d like your ads to appear on Pinterest.

You can choose from the following placements:

Note: To begin with, we recommend targeting all placements to maximise your chances of reaching people across all areas of Pinterest. This is the default setting when you set up an ad group.

When you launch your campaign, we’ll review it to make sure it follows our Advertising Guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it has been approved, we’ll start distributing your ad.

If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can find out more in our targeting overview article.