Availability: US, UK, CA, DE, FR, AU, JP, ES, IT, NL, BR, MX

Premiere Spotlight availability is limited. Contact your account team to learn more about access and availability.

Overview

Premiere Spotlight allows advertisers to use max. width video to showcase their latest product launch or seasonal moments with exclusive placements on the Pinterest home feed and search page for an entire day.

Premiere Spotlight on home: reserved access to the first ad placement on the home feed, located on the second page of the home feed, for an entire day.
Premiere Spotlight on search: reserved access to the first ad placement on the search page Carousel Pins for an entire day.

Campaign details

Premiere Spotlight is not like a standard auction ad campaign: 

  • Reservations are required
  • Ads must follow a unique set of guidelines and be pre-approved for serving
  • Ads are priced per day, not based on our usual auction
  • Campaign durations are fixed
  • US campaigns are for one day
  • Non-US can be for either one day or three days
  • Frequency caps are fixed
  • Premiere Spotlight on home has a frequency cap of 3
  • Premiere Spotlight on search does not include a frequency cap
  • Collections is only available as an ad format on the Premiere spotlight home feed.
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    Note: Premiere spotlight campaigns require in-house support, so advertisers will need to contact their account representatives to set up their campaigns.
     
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