Create and manage product groups

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A product group is a collection of items in your catalogue that can be featured on your Shop tab or promoted with shopping ads.  

You can create product groups manually as well as edit and delete them later. We’ll also auto-create product groups as suggestions for you, and these cannot be edited or deleted. If you’re not interested in an auto-created product group, you can ignore the suggestion.

Before you get started

Before you create product groups, you need to Add your data source.
 

Create product groups

Name your product groups based on the filters you select. For example, if you select 'Dresses' as the product type and 'Bestsellers' as the custom label, name your product group 'Bestselling dresses'. Remember that people on Pinterest will be able to see this name.

Group similar products together by category, product type and brand first, then add custom labels. Make sure you create product groups using filters that will always be in your data source. For example, if you create a product group using the brand filter, make sure the brand field of your data source is in use. If the filters you apply to a product group are not sent in the data source, that product group will have a product count of zero.

Edit your product groups

You can edit product groups that you’ve created manually but you cannot edit auto-created product groups created by Pinterest on your behalf.

Delete your product groups

You can delete product groups that you’ve created manually but you cannot delete auto-created product groups created by Pinterest on your behalf. If you’re not the account owner, you’ll need the appropriate level of access to delete product groups.

If you want to delete a product group connected to an active, paused or completed campaign, you’ll need to have access to the relevant ad account, as well as catalogues and campaign access, or admin access.

If you want to delete a product group not connected to a campaign or connected to an archived campaign, you’ll need to have catalogues access or admin access.

Auto-created product groups

In addition to the product groups you create, Pinterest might also automatically generate some product groups as suggestions on your behalf. These product groups will say 'Auto-created for you' next to the product group name. You can feature these product groups on your business profile or promote them as shopping ads in the same way you would for a manually created product group. You can also ignore these suggestions if they're not valuable or relevant to your business.

At the moment, the set of automatically created product groups is limited to the following six and these are updated offline on a daily basis. For each product group (except 'All products'), we limit the result set to only 1,000 products. You cannot edit or delete auto-created product groups.

Product group Summary
All products Consists of every product in your latest successful feed upload
Top sellers Consists of products with the highest conversion rate, if you have the conversion tag installed
Back in stock Consists of products that were previously out of stock and are now in stock
Best deals Consists of products with the biggest drop in price based on the sales_price field and price field
New arrivals Consists of products that are new to your catalogue
Most popular Consists of products that are resonating most with people on Pinterest, based on engagement

Feature product groups on your business profile

At the top of the product groups page in Catalogues, there’s a section for featured product groups. You can select product groups to feature in a Shop tab on your business profile by clicking the star icon next to each product group name. See how to create a shop.

What's the next step?

Once you’ve created your product groups, create shopping ads.

 

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