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A product group is a collection of items from your catalogue that can be promoted with shopping ads.

You can use the auto-created and suggested product groups that we create for you, or you can create your own product groups. And if your business is on Shopify, you can link your Shopify account to Pinterest to create product groups from collections.
Before you get started

Since product groups are tied to your data source, you’ll need to add a data source before you can create product groups.

Note that products marked as out of stock will not be distributed across Pinterest organically, or via shopping ads.
Auto-created product groups

We create some product groups for you automatically. These product groups are updated once a day and will say ‘Auto-created for you’ beneath the product group name.

Auto-created product group Description Max number of products
All products All products in your latest successful feed upload No limit
Top sellers Products with the highest conversion rate (if you have the conversion tag installed) Limited to 1,000 products
Back in stock Products that were previously out of stock and are now in stock Limited to 1,000
Best deals Products with the biggest drop in price Limited to 1,000 products
New arrivals Products that are new to your catalogue Limited to 1,000 products
Most popular Products that are resonating most with people on Pinterest, based on engagement Limited to 1,000 products
Suggested product groups

There are suggested product groups you can add as well. These are created based on the items in your product feed and are updated every 24 hours.
  • Log in to your Pinterest business account from your desktop
  • Click on in the top left-hand corner of the page
  • Under Ads, click Catalogues and product groups
  • Click Product groups in the left menu
  • In the top right-hand corner of your screen, select a Data source
  • Click Create product group, then select Using suggested product groups
  • Select the suggested product groups that you want to use
  • Click Save
    •
    Create your own product groups

    When you create your own product groups, you’ll use filters to select similar products and group them together by type, availability, brand, category, price and more.

    We recommend naming your product groups based on the filters you select. In addition, we recommend adding “video” to the name of product groups that feature videos so you can easily find them later when you’re creating video shopping ads.

    Example Product type Custom label Product group name
    Example 1 Dresses Bestselling Bestselling dresses
    Example 2 Graphic tees New arrivals Graphic tees - New

    To use a specific filter, make sure the corresponding field exists in your data source. If the field does not exist, is not filled in or has been removed, you’ll be unable to use the filter to create a product group.
  • Log in to your Pinterest business account from your desktop.
  • Click on in the top left-hand corner of the page.
  • Under Ads, click Catalogues and product groups.
  • Click Product groups from the left-hand side menu.
  • At the top right of your screen, select a Data source.
  • Click Create product group.
  • Select Create manually from the drop-down menu.
  • Enter a Product group name.
  • Click Filters to select products for your product group.
    • Click on next to All to select which filters to match products to.
    • Click on next to Item ID to view all available filters, then select which one to use.
      • Note: If you select Price from the list, you’ll need to choose a currency (one per product group). If there’s a sale_price associated with the product, this is the price that will be reflected in the product group.
    • Click on next to Includes to select either Includes or Excludes.
    • Click on next to Select or search filter to select which products to include or exclude from your filter.
  • Click Apply filter and the filtered products will appear in a list below.
  • Click Add filter to apply additional filters.
  • Click Create product group.
    •
    Avoid product group overlap

    When you’re creating a new product group, it’s best to avoid including products that already feature in other product groups. This is because overlapping products in promoted product groups can cause bidding issues with your ads.

    You can do this by using the Product group filter when you’re creating a new product group. This lets you select which products to exclude from your new product group based on which product groups they already appear in.
  • Log in to your Pinterest business account from your desktop.
  • Click on in the top left-hand corner of the page.
  • Under Ads, click Catalogues and product groups.
  • Click Product groups from the menu on the left-hand side.
  • At the top right of your screen, select a Data source.
  • Click Create product group.
  • Select Create manually from the drop-down menu.
  • Enter a Product group name.
  • Click Filters to select products for your product group.
    • Click on next to All to select which filters to match products to.
    • Click on next to Item ID, then select Product group.
    • Click on next to Includes to select Excludes.
    • Click on next to Select or search filter to select which product groups to exclude.
  • Click Apply filter and the filtered products will appear in a list below.
  • Click Add filter to apply additional filters.
  • Click Create product group.
    •
    Shopify collections on Pinterest

    You can link your Shopify account to your Pinterest account to feature up to 30 of your Shopify collections as Pinterest product groups. Every 48 hours, we’ll sync up to 1,000 products in each of your Shopify collections to Pinterest as product groups.

    If you make any changes to your collections on Shopify, they’ll be reflected on Pinterest after every sync. To edit or delete product groups synced from Shopify, you’ll be directed to the Shopify app.
    What's next?

    Once you’ve created your product groups, you can create shopping ads. If you’re interested in finding out more about product groups, see more on how to manage your product groups and track product group performance.
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