Ads are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience's home feed, category feeds and relevant search results.
Ads are available to business accounts in:
Shopping ads are currently only available in some of the ad markets listed above.
Accounts that have been granted
You’ll need a
To begin running ads, go to Ads Manager at
Before promoting your Pins, make sure they meet these requirements:
We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins that exceed a 2:4.2 width-height ratio will be truncated in people's feeds. That means people will only see part of your Pin, rather than the whole thing.
The full-screen feed is a collection of Pins from different creators, displayed vertically across people’s mobile device screens. Ads in full-screen feeds are the ads that are shown within this feed, with a 9:16 aspect ratio. People will come across these ads as they browse Idea Pins in their home feed, search results and related Pins. They can tap these ads to go to your website, board or profile.
As an advertiser, you can opt in for your standard ads, standard video ads and max width video ads to be displayed in full-screen feeds.
Note: Ads in full-screen feeds are only viewable on Android and iOS devices.