Promoted Pins overview

Promoted Pins are normal Pins that you pay to have placed where people are most likely to see them. These Pins will surface in your desired audience's home feed, category feeds and relevant search results.

Promoted Pin availability

Promoted Pins are available for business accounts in:

  • United States
  • Canada
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • The Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • Australia
  • New Zealand
  • Cyprus
  • Malta
  • Luxembourg

Shopping ads are currently only available in some of the ad markets listed above. Find out more about where shopping ads are available.

Set up Promoted Pins

You’ll need a business account to create Promoted Pins. The amount you pay will depend on the budget and spending limits you set for your campaigns. Find out how to set your bid. 

To begin running Promoted Pins, go to Ads Manager at The first time you access Ads Manager, you'll be asked to select your country. This will determine your billing currency and you won’t be able to edit this later.

Learn how to create Promoted Pins.

Promoted Pin requirements

Before promoting your Pins, make sure they meet these requirements:

  • Saved to your own business profile
  • Saved to public boards
  • Have destination URLs
  • Don’t have link shorteners in the destination URL or description
  • Not third-party videos or GIFs
  • Follow our Ad Standards

We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins that exceed a 2:4.2 width-height ratio will be truncated in people's feeds. That means people will only see part of your Pin, rather than the whole thing.

Explore more detailed product specs to help you decide which Pins to promote. 


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