After uploading your conversion events, you can gain access through the reporting dashboard in Ads Manager or generate a report in the Report Centre.
To find out more about creating custom reports, read
A conversion window is the window of time during which a conversion will be attributed to an
Conversion sources refer to the technology used to send conversion events to Pinterest. Learn more about
You can view offline conversion reporting by the ad event date or the conversion event date.
Reporting type | What you'll see | Example |
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Ad event date | Number of ad events in the date range. Offline conversions attributed to these ad events are post-dated by the conversion window. |
Date range: 1/1/2020 - 1/30/2020 Conversion window: 30/30/30 All ad events happening between 1/1/2020 - 1/30/2020 will be displayed. Assume these events attribute to 100 conversions from 1/1/2020 - 2/29/2020 within the conversion window. The 100 conversions will display in the reporting. |
Conversion event date | Number of conversions in the date range. Ad events attributing to these conversions are retroactive depending on the selected conversion window. |
Date range: 1/1/2020 - 1/30/2020 Conversion window: 30/30/30 All conversion events happening between 1/1/2020 - 1/30/2020 will be displayed. Assume these conversions are attributed to 100 ad events from 12/2/2019 - 2/29/2020 within the conversion window. The 100 ad events will be displayed in the reporting.
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