Review reporting

It looks as though you're viewing this from a region where Ads aren't available yet. See where Ads are available to Pinterest Business accounts.

Learn more

The reporting dashboard summarises how your ad campaigns are performing based on your objective, spend, clicks and more.

View the reporting dashboard

  1. From your computer, log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Reporting

On the reporting page, you’ll see a graph where you can apply filters to see a visual representation of your ads performance, and a reporting table where you can view or export your data.

Customise the reporting dashboard

You can customise the data shown in the graph and the reporting table by selecting and creating filters. 

Use the filters above the graph to change date ranges, objectives, status or conversion settings. To see data for specific campaigns, ad groups, ads or keywords, toggle between the tabs located between the graph and the table, then click the tickbox next to the one you want to view. Note: If you select a campaign, you’ll only see the ad groups and ads within that campaign as you switch between tabs. 

Select graph filters

Use existing graph filters to edit your reporting view.

  • Date range: Select a pre-defined date range or customise a specific date range within the last 25 months. Note: If you launched a campaign within the last 24 hours and you can’t see results in the graph, change the pre-defined date from 'Last 7 days' to 'Today' or 'Hourly'. The default, 'Last 7 days', doesn’t include the current day. 
  • Objective: Select one or more campaign objectives to view. For multi-objective reporting, select each of the objectives you want to view, then click 'Spend' in the top right-hand corner of the graph to choose which metric to plot. Hover over a bar in the graph to see data broken out by campaign objective.
  • Status: Select one or more campaign statuses to view. You can customise your view to see status at the campaign, ad group or ad level.
  • Conversion settings: Select a conversion window, date and source. Note: A longer attribution window will better measure how you influence people’s decision-making process on Pinterest. We recommend 30 days for clicks, 30 days for engagements and 1 day for views (30/30/1).

Create a graph filter

Select table filters

Use existing table filters to edit your reporting view.

  • Overview: Include top-line metrics such as impressions and clicks.
  • Delivery: Include delivery metrics such as paid and earned metrics.
  • Performance: Include conversion metrics for events captured by the Pinterest Tag.
  • Video: Include views and completion rate metrics for video Pins.

Create a table filter

Export data from the reporting dashboard

In addition to creating a custom data view in the reporting table, you can also export data. 

  1. From your computer, log in to your Pinterest business account
  2. Click Ads at the top of your screen, then click Reporting
  3. Click Export above the reporting table, then select the data you’d like to export 
  4. Your selected report type will be downloaded as a CSV
Still need help?
Contact us