Awareness, Consideration, Conversion and Catalogue campaigns are budgeted using campaign budgets. The video view objective uses ad group budgets.


Campaign budgets aim to simplify campaign setup and improve performance by automatically adjusting spend across ad groups based on their performance, removing the need for you to manually review and adjust. Input how much you’re willing to spend for your campaign, and our technology will allocate that budget across ad groups in an effort to drive more results at an efficient price.

How campaign budgets work

Campaign budgets optimise spend across ad groups in an effort to deliver the most results for your campaign. The results that each campaign optimises towards will be based on the objective. 

  • The Awareness objective optimises for impressions.

  • The Consideration objective optimises for pin clicks.

  • The Conversion objective optimises for conversions.

  • The Catalog objective optimises for pin clicks or conversions, based on your bid type. 

  • You may find that ad groups delivering more results receive more spend than ad groups delivering less results within a single campaign. This is expected, and is meant to help you optimise your budget in order to help deliver the most results possible.

    Set up a campaign budget

    Create a campaign using campaign budgeting.

  • Log in to your Pinterest business account
  • Click Ads at the top of the screen, then click Create ad
  • Select your campaign objective
  • Enter your campaign details including campaign name, status, campaign budget type (daily or lifetime), campaign budget and ad schedule
  • Click Continue to create your campaign and move on to create your ad groups

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