Set up device targeting

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Device targeting helps you get your ad in front of people using specific devices to browse Pinterest. You can choose to target your ad to people on one or multiple different devices.

Devices available for targeting

  • Android mobile: People browsing Pinterest using the app on an Android mobile device.
  • Android tablet: People browsing Pinterest using the app on an Android tablet device.
  • iPad: People browsing Pinterest using the app on an iPad tablet device.
  • iPhone: People browsing Pinterest using the app on an iPhone mobile device.
  • Web: People browsing the Internet using a desktop or laptop device.
  • Mobile web: People browsing the Internet using a mobile device, but not using the Pinterest app.

Add device targeting in Ads Manager

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click + New ad group from the left-hand side navigation
  4. Click Targeting from the left-hand side navigation
  5. Scroll to Devices
    • Click All devices to target every device
    • Click Pick specific devices to select a specific device or devices
  6. When complete, select your Budget & schedule, Optimisation & delivery and Ads
  7. Review your information
  8. Click Launch

Add device targeting in Bulk Editor

  1. Log in to your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill in column AW, Devices
    • Enter ALL to target every device
    • Enter specific device codes separated by commas to select a specific device or devices
  5. When complete, click Upload template to upload your bulk editor sheet
  6. Click Upload

Ad review process

When you launch your campaign, we’ll review it to make sure it follows our Advertising Guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once it has been approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up several different kinds of targeting on Pinterest or edit current campaign targeting, you can find out more in our targeting overview article.

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