Set up the Pinterest tag

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The Pinterest tag tracks the actions people take on your website after they view your ads. Install the Pinterest tag on your site to get audience insights, create audiences and measure your return on ad spend (RoAS).

When you add the Pinterest tag to your website, you can learn which ads lead to more conversions and how people engage with your website. If you use the Pinterest tag, you need to disclose your use of conversion tracking on your website, as described in our Advertising guidelines.

Choose how to install the tag



  • Enter a developer’s email address so we can send them instructions to set up the tag for you.
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