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Campaigns are the highest level of the Campaign structure and house ad groups and ads. To advertise on Pinterest, first you need to create a campaign. Once you’ve created a campaign, you can edit or duplicate it.

Note: If you’re running a campaign with the consideration objective, you can also set your budget at the campaign level.

Create a campaign

To run ads on Pinterest, create a campaign.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Ads, click Create campaign
  • Click Manual campaign, then Get started
  • Under Choose a campaign objective, select a goal
  • Enter your campaign details
    • If you’re running a campaign with the consideration objective, you’ll also set your budget at the campaign level
  • Click Continue to create your campaign and move on to creating your ad groups
  • Edit a campaign

    Make adjustments to a campaign that you’ve already created.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Ads, click Reporting
  • In the reporting table, tick the box next to the campaign you want to edit and click Edit above the reporting table
  • Update your campaign information
    • If you’re running a campaign with the consideration objective, you can also edit your budget at the campaign level
  • Click Save edits
  • Duplicate a campaign

    Duplicate a campaign to copy and edit information from a campaign that you’ve already created. Carousel and archived campaigns can’t be duplicated.

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Ads, click Reporting
  • In the reporting table, tick the box next to the campaign you want to duplicate and click Duplicate above the reporting table
  • Select how many copies you want to make, then click Duplicate
  • Update your campaign information
    • If you’re running a campaign with the consideration objective, you can also update your budget at the campaign level
  • Click Review copies
  • Click Create campaigns
  • Experiencing a problem?

    If your campaign is missing any necessary information, errors will be highlighted in red in the left-hand side navigation. Click on the highlighted topics to jump to that section and fix any existing errors. The information that you enter will save as you move from step to step. If you exit the window before you click ‘Continue’, ‘Save edits’ or ‘Create campaigns’, your work will be lost.

    Next

    Once you’ve created, edited or duplicated a campaign, find out how to Create and edit an ad group in a campaign.

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