Create and edit a campaign

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Campaigns are the highest level of the Campaign structure and house ad groups and ads. To advertise on Pinterest, first you need to create a campaign. Once you’ve created a campaign, you can edit or duplicate it.

Note: If you’re running a campaign with the consideration objective, you can also set your budget at the campaign level.

Create a campaign

To run ads on Pinterest, create a campaign.

Click on in the top left-hand corner of the page

Under Ads, click Create campaign

Click Manual campaign, then Get started

Under Choose a campaign objective, select a goal

Enter your campaign details

If you’re running a campaign with the consideration objective, you’ll also set your budget at the campaign level

Click Continue to create your campaign and move on to creating your ad groups

Edit a campaign

Make adjustments to a campaign that you’ve already created.

Click on in the top left-hand corner of the page

Under Ads, click Reporting

In the reporting table, tick the box next to the campaign you want to edit and click Edit above the reporting table

Update your campaign information

If you’re running a campaign with the consideration objective, you can also edit your budget at the campaign level

Click Save edits

Duplicate a campaign

Duplicate a campaign to copy and edit information from a campaign that you’ve already created. Carousel and archived campaigns can’t be duplicated.

Click on in the top left-hand corner of the page

Under Ads, click Reporting

In the reporting table, tick the box next to the campaign you want to duplicate and click Duplicate above the reporting table

Select how many copies you want to make, then click Duplicate

Update your campaign information

If you’re running a campaign with the consideration objective, you can also update your budget at the campaign level

Click Review copies

Click Create campaigns

Experiencing a problem?

If your campaign is missing any necessary information, errors will be highlighted in red in the left-hand side navigation. Click on the highlighted topics to jump to that section and fix any existing errors. The information that you enter will save as you move from step to step. If you exit the window before you click ‘Continue’, ‘Save edits’ or ‘Create campaigns’, your work will be lost.

Once you’ve created, edited or duplicated a campaign, find out how to Create and edit an ad group in a campaign.

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