Set your bid

A bid tells us the most you're willing to pay for desired actions like clicks, or impressions on your Promoted Pins on Pinterest. Set your bid for what that action is worth to you.

Understanding bids

Every campaign has a different bid floor. Within each campaign type, different countries have different floors. The minimum bid will depend on which countries you select for your campaign to target. The bid floor for each country is then converted to the USD equivalent based on the current exchange rate. The minimum bid will be the highest of the different floors for the different countries.

If you select multiple formats, your bid floor will respect the bid floor of the highest format.

For example, if you have a CPC campaign targeting US, UK and Canada, the bid floors are $0.10, £0.07 and $0.10 respectively. We convert these bid floors to USD then set the minimum as the highest price, which would be $0.10.

Minimum bids for each bidding model

Country

CPC (cost per click)

CPA (cost per action)

CPM (Cost per 1000 impressions)

Video CPM: Promoted video – standard width

Video CPM: Promoted video – max width

Video CPV: Promoted Video - Standard Width Video CPV: Promoted Video – Max Width

US (USD)

$0.10

$0.25

$2.00

$2.00

$6.00

$0.005

$0.015

UK (GBP)

£0.07

£0.18

£1.40

£1.40

£4.10

£0.003 £0.010

Canada (CAD)

$0.10

$0.25

$2.00

$2.00

$6.10

$0.005 $0.015

Eurozone (EUR)

€0.05

€0.13

€1.00

€1.00

€3.00

€0.003 €0.008

Australia (AUD)

$0.10

$0.26

$2.10

$2.10

$6.20

$0.005 $0.015

New Zealand (NZD)

$0.11

$0.28

$2.20

$2.20

$6.70

$0.006 $0.017

Denmark (DKK)

0.40 kr

0.90 kr

7.50 kr.

7.50 kr.

22.50 kr.

0.02 kr. 0.06 kr.

Sweden (SEK)

0.50 kr

1.20 kr

10.00 kr

10.00 kr

30.00 kr.

0.02 kr 0.07 kr

Norway (NOK)

0.70 kr

1.80 kr

14.40 kr

14.40 kr

43.20 kr.

0.04 kr 0.11 kr

Switzerland (CHF)

CHF 0.09

CHF0.23

CHF 1.70

CHF 1.70

CHF 5.20

CHF 0.003 CHF0.013
Hungary (HUF)  Ft16.00  Ft39.00  Ft310.00  Ft310.00  Ft940.00  Ft0.78  Ft2.35
Poland (PLN) 0.20 zł 0.50 zł 4.30 zł 4.30 zł 12.80 zł 0.01 zł 0.03 zł
Romania (RON) RON0.20 RON0.60 RON4.70 RON4.70 RON14.00 RON0.01 RON0.03
Czech Republic (CZK) 1.30 Kč 3.20 Kč 25.90 Kč 25.90 Kč 77.60 Kč 0.06 Kč 0.19 Kč

Keyword-level bids

When you use keywords, you have the option to apply a keyword-level bid. Keyword-level bids can help you optimise your campaign based on individual keyword performance. If you use keyword targeting but don't provide a keyword-level bid, we'll default to your ad group-level bid.

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