Shopping ads help you engage with customers early, while people on Pinterest are looking for inspiration.
There are three types of shopping ads that you can create after you upload your product catalogue to Pinterest:
There are a few things you need to do before you can create your first shopping ad.
There are a few things you need to do before you can create your first shopping ad.
Ready to promote your products? You can use Ads Manager to set up shopping ad campaigns, or use our bulk editing tool to create several shopping ad campaigns at once. Alternatively, you can
Note: If your item has an associated static image as well as a video, we’ll promote the video in the shopping ad.
- The Campaign Objective column will be automatically set as CATALOG_SALES
- Fill in the Product Group ID column with the promoted product group ID that is generated once ad groups are created
- Fill in the Product Group Reference ID column which can be found on the catalogues product group page
- Fill in the Product Group Name column if you want to, as this is optional
- Fill in the Product Group Status column to set the status of your promoted product groups as either Active or Paused
Alternatively, you can
Remember to
Alternatively, you can
Remember to
- The Campaign Objective column will be automatically set as CATALOG_SALES
- Fill in the Product Group ID column with the promoted product group ID that is generated once ad groups are created
- Fill in the Product Group Reference ID column which can be found on the catalogues product group page
- Fill in the Product Group Name column if you want to, as this is optional
- Fill in the Product Group Status column to set the status of your promoted product groups as either Active or Paused
- Under Choose a format, select Collections ad.
- Click the plus circle icon to select an image or video Pin to be the hero creative, then click Done.
- Enter your Hero destination URL and optional tracking URL.
- For more details on how tracking parameters are set for collections ads, read our article
Track a collections ad .
- For more details on how tracking parameters are set for collections ads, read our article
- If you're running a campaign with a consideration objective, you can optimise for Pin clicks or outbound clicks. If you're running a campaign with a conversions objective, you can optimise for conversions.
- For more details on how tracking parameters are set for collections ads read our article
Track a collections ad
Pinterest uses the product data from your data source to show relevant products to interested people on Pinterest who are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.
While you can
In addition to promoting your products in ads, you can
Pinterest uses the product data from your data source to show relevant products to interested people on Pinterest who are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.
While you can
In addition to promoting your products in ads, you can
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