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There are two ways you can promote your product groups through the catalog sales objective in Ads Manager or bulk editor:

  • Shopping ads: Single image ads that promote a product relevant to people’s interests
  • Personalized collections ads: Multi-image ads that display a lifestyle image of your choice, followed by a group of products relevant to people’s interests
  • In addition to promoting your product groups, you can also use dynamic retargeting to target people on Pinterest who have already visited your website or have items sitting in their shopping cart.

    Note: If you update imagery for your entire catalogue, delivery of your shopping ads or collections ads might be delayed by a couple of days.

    Set up a shopping ad campaign

    Shopping ads help you engage with your customers early, while people on Pinterest are looking for inspiration. Once you’ve set up your product groups within catalogs, you can promote them as shopping ads to surface your products to people.

    Pinterest uses the product data from your data source to show relevant products to interested people on all Pinterest surfaces, including shopping surfaces where people are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.

    If you have multiple ad accounts, all of them will be able to access catalogues, which live at the business account level.

    Note: You can choose to set up placement targeting on Pinterest with your ads, but you cannot choose which shopping surfaces your shopping ads will appear on. We will automatically place your shopping ads across shopping surfaces for you.

    Set up a shopping ad campaign

    Shopping ads help you engage with your customers early, while people on Pinterest are looking for inspiration. Once you’ve set up your product groups within catalogs, you can promote them as shopping ads to surface your products to people.

    Pinterest uses the product data from your data source to show relevant products to interested people on all Pinterest surfaces, including shopping surfaces where people are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.

    If you have multiple ad accounts, all of them will be able to access catalogues, which live at the business account level.

    Note: You can choose to set up placement targeting on Pinterest with your ads, but you cannot choose which shopping surfaces your shopping ads will appear on. We will automatically place your shopping ads across shopping surfaces for you.

    1. Log in to your Pinterest business account.
    2. Click on the collapsed menu icon in the top left-hand corner of the page.
    3. Under Create, click Create campaign.
    4. Select Catalogue sales below Choose a campaign objective.
    5. Enter the rest of your campaign details, then click Continue.
    6. Enter your Ad group name and finish selecting your Product groups, Targeting details, Budget and schedule, and Optimisation and delivery details. Note: Keyword or interest targeting is not necessary for catalogue sales campaigns.
    7. Review your information.
    8. Click Publish.
    1. Log in to your Pinterest business account.
    2. Click on the collapsed menu icon in the top left-hand corner of the page
    3. Under Create, click Bulk Editor
    4. Click Download sample shopping sheet to download a sample spreadsheet
      • The Campaign Objective column will be automatically set as CATALOG_SALES
      • Fill in the Product Group ID column with the promoted product group ID that is generated once ad groups are created
      • Fill in the Product Group Reference ID column which can be found on the catalogues product group page
      • Fill in the Product Group Name column if you want to, as this is optional
      • Fill in the Product Group Status column to set the status of your promoted product groups as either Active or Paused
    5. Fill in the rest of the columns as needed and once complete, click Upload template to upload your bulk editor sheet
    6. Click Upload
    1. Log in to your Pinterest business account.
    2. Click on the collapsed menu icon in the top left-hand corner of the page.
    3. Under Create, click Create campaign.
    4. Select Catalogue sales below Choose a campaign objective.
    5. Enter the rest of your campaign details, then click Continue.
    6. Enter your Ad group name.
    7. Choose the product group you want to feature in your ad (once you select this, a box will appear on the right).
      • Under Choose a format, select Collections ad.
      • Click the plus circle icon to select an image or video Pin to be the hero creative, then click Done.
      • Enter your Hero destination URL and optional tracking URL.
        • For more details on how tracking parameters are set for collections ads, read our article Track a collections ad.
    8. Finish selecting your Targeting details, Budget and schedule, and Optimisation and delivery details. Note: Keyword or interest targeting is not necessary for catalogue sales campaigns.
      • If you're running a campaign with a consideration objective, you can optimise for Pin clicks or outbound clicks. If you're running a campaign with a conversions objective, you can optimise for conversions.
    9. Review your information.
    10. Click Publish.
    1. Log in to your Pinterest business account
    2. Click on the collapsed menu icon in the top left-hand corner of the page
    3. Under Create, click Bulk Editor
    4. Click Download sample sheet to download a sample spreadsheet
    5. Under Campaign Objective, enter CATALOG_SALES
    6. Under Ad format, enter COLLECTIONS
    7. Enter the product group reference ID
    8. Enter optional tracking
      • For more details on how tracking parameters are set for collections ads read our article Track a collections ad
    9. Under Existing Pin ID, enter your collections hero Pin ID
    10. Add your collections hero Pin URL
    11. Once you’ve completed the above steps and saved your template, click Upload template
    12. Click Upload
    Set up a dynamic retargeting campaign

    Dynamic retargeting helps you reach people on Pinterest who have already visited your site or who have unpurchased items in their basket, by retargeting exact or similar products to those they engaged with as they browse Pinterest.

    Before you run a dynamic retargeting campaign, you need to make sure:

  • Your catalogue is active with your products
  • You’ve set up the Pinterest tag on your website and are tracking the following conversion events: Checkout, AddToCart and PageVisit
  • Your events are passing back the product ID event data, and the product IDs being passed back are the same as the product IDs in your catalog
  • You've met the necessary number of PageVisit and AddToCart events in the last 7 days
  • If your campaign has stopped running after launch, make sure that you still meet the above requirements.

    If you do not meet these requirements, start by adding the Pinterest Tag or use standard audience targeting.

    Recommendations
  • Start broad and create a campaign with your default “All Products” product group. Break out additional campaigns or ad groups after launch to optimize and drive performance.
  • Select a longer lookback window when using dynamic retargeting. That way, you’ll increase the chances for greater reach when you first set up the campaign and then you can optimise accordingly.
  • Launch your campaign using automatic bidding to maximise your chances of getting results. Bids are updated by Pinterest automatically several times a day to try to get you the most results at the lowest-possible cost per result while also spending your entire budget.
  • What's next?

    Learn how to measure the success of your shopping ad campaign in our guide to Reporting, targeting, and tracking your campaigns: the fundamentals.

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