Create Story Pins

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If you have a Pinterest business account, you can use Story Pins to include multiple images, videos, lists and custom text in a single Pin. Like other Pins, Story Pins will stay on your boards once you’ve published them.

You can use Story Pins to:

  • Create a step-by-step guide, project or recipe

  • Share multiple short videos with additional descriptive text or text overlay

  • Customise the colours and fonts in your Pin

  • Improve your targeting with topic tagging

  • Curate a collection of products

  • Tell a story in a brand new way

Each Story Pin has a cover and title. Use a video cover to help capture people's attention in their home feed.

Create a Story Pin

Edit Story Pins

After you’ve published a Story Pin, you can edit the pages within the Story Pin. You won’t be able to edit Story Pin covers or tag topics.

You can also leave 1 Story Pin as a draft and come back later to finish it and publish it to a board.

Creative specs

Aspect ratio No restrictions for image or video
Character length

Android and iOS: Titles must have minimum 1 character and maximum 42 characters

Web: Titles must have minimum 1 character and maximum 100 characters

Encoding H.264 or H.265
File size

Android and iOS: 16 MB recommended

Web: 32 MB maximum for images and 50 MB for videos

File type

Image: .BMP, .GIF, .JPEG, .PNG, .TIFF, .WEBP

Video: .MP4, .MOV, .M4V


Image: 300x500 pixel size minimum, 1200x1800 pixel size recommended, 2000x3000 pixel size maximum

Video: 1080p maximum (1920x1080 pixel size)

Note: There is no maximum pixel size on Web

Video length Videos should be 2-20 seconds


Looking for tips on creating a great Story Pin? See Pinterest's Creative best practices and take a look at some of our favourites.

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