Create Story Pins

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Note: Story Pins are a work in progress and aren’t available to everyone yet. If you’re in the US, you can request access by filling in this form. Please be patient while we review your request. You’ll only hear back from us in 5-7 days if your request has been approved.

If you have a Pinterest business account, you can use Story Pins to record multiple videos and add images, lists and custom text to a single Pin. Like other Pins, Story Pins will stay on your boards once you’ve published them.

You can use Story Pins to:

  • Create a step-by-step guide, project or recipe

  • Upload multiple short videos with additional descriptive text or text overlay

  • Customise the colours and fonts in your Pin

  • Improve your targeting with topic tagging

  • Curate a collection of products

  • Tell a story in a brand new way

Create a Story Pin

When you create a Story Pin, it must follow our Community Guidelines. If a Story Pin violates our guidelines, you may lose access to Story Pins.

Edit Story Pins

After you’ve published a Story Pin, you can edit the board you published it to, topic tags and details. You can also delete an existing page, add a new page or reorder existing pages. You won’t be able to edit the content of an existing page. You can edit a Story Pin up to 2 weeks after publication.

You can also save one Story Pin as a draft on Android phones and iPhones and up to 50 drafts on desktop. You can come back later to your device to finish and publish it to a board.

Creative specs

Looking for tips on creating a great Story Pin? See Pinterest's Creative best practices and take a look at some of our favourites. Or get advice about Story Pins from other businesses on Pinterest in our Pinterest Business Community.

Aspect ratio Story Pin aspect ratio is 9:16, but there are no restrictions for images or videos
Encoding H.264 or H.265
File size

Android and iOS: 16 MB recommended

Web: 32 MB maximum for images and 50 MB for videos

File type

Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

Video: .MP4, .MOV, .M4V

Resolution

For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)

Video length

Videos should be between 1 and 60 seconds

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