|How it works
|Create audiences from your customer lists, people who've visited your site, or people who have already interacted with your content on Pinterest.
|If your company sells trainers and you want to reach people who previously saved a Pin featuring a pair of trainers from your new line, you can use an engagement audience.
|Reach new people who behave similarly to one of your existing audiences.
|If your company sells cookware and you want to find more people who will love your products, you can create a new audience list modelled on behaviours from an existing list of top customers.
|Select topics related to your ad to reach people with similar tastes.
|If your company sells budget-friendly organic food, you might set your interests as 'health food', 'organic' and 'budget'.
|Include or exclude keywords or phrases to target people as they search on Pinterest.
|If your company sells men’s clothing, you might add keywords such as 'men’s fashion' and 'menswear'.
|If your company sells textbooks to nearby college students, you might target your ad to people ages 18-24 within your postcode area.
|Choose where you’d like your ads to appear on Pinterest: in the home feed, search results or related Pins.
If your company sells modern furniture and you only want your ad to appear after people search for 'mid-century modern furniture', you can use the 'Search' placement.
Note: To increase the possibility of someone seeing your ad, we recommend targeting all placements.
|Select expanded targeting to reach even more people on Pinterest by automatically targeting your ad to people searching for similar keywords or interests as the ones you selected.
|If your company sells snacks you might target topics like 'recipes' and 'snacks' but not think of targeting 'road trips'. Without selecting 'road trips', expanded targeting will put your ads in front of people interested in or searching for related ideas.
Once you’ve found the right targeting option for your campaign, add it to a new or existing ad group.
Targeting templates allow advertisers to save a set of targeting details including audience lists, keywords & interest, demographics and placements to use more than once during the campaign creation process.
Templates can be used to build out basic targeting criteria that you plan to use across campaigns and to reuse performance targeting from prior campaigns for new campaigns.
To use an older template, search by name or ID in Use Existing profile. All details selected in the template will be applied, and the details can be edited in campaign creation.
You can use saved templates when launching a new campaign:
To delete templates, click the bin icon next to the template names. Deleting templates won’t affect campaigns currently using these templates.
Once you’ve launched your campaign, we’ll review it to make sure that it follows our
If your campaign targeting goes against our Advertising Guidelines, we’ll send you a notification in
As described in our Targeting Guidelines, some ad categories also have targeting restrictions that limit the audience for the ad, such as to users over a certain age or in a certain location. This limited approval means that your ad will be approved but will only be served to that limited, approved audience.