For each ad group you set up on Pinterest, you can target your ads to reach the right people at the right time. You can combine targeting criteria to create an audience as narrow or as broad as you like. Use the 'Potential audience size' bar on the right-hand side of the screen to see the predicted size of your targeted audience.
|Targeting||How it works|
|Placement||Choose to place your ads in people's home feeds or search results|
|Interests||Select interests related to your ad to reach people while they browse Pinterest for similar interests|
|Keywords||Include or exclude specific words to target people as they search for similar ideas|
|Age||Pick a specific age range that your content would be most relevant for|
|Demographics||Choose locations, languages, devices or genders to refine your audience|
|Audience||Create audiences from your existing customer lists, people who've visited your website, or audiences that have interacted with your content before|
You can also turn on Expanded targeting to reach even more people on Pinterest. Expanded targeting helps you automatically target your ads at people searching for topics relevant to your ad.
Make sure your keywords are relevant and compliant with our policies to avoid ad disapproval for irrelevant targeting in the ad review process.
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