The Recommendations page in Ads Manager makes it easy to optimise your ad campaign by offering customised suggestions to help you meet business goals.
You may see a wide range of campaign recommendations including bid suggestions, targeting recommendations, best practices and more.
Throughout your campaign lifecycle, our algorithms will look for ways to improve and optimise your ads. We will add these suggestions to your Recommendations page whenever there is an opportunity to improve.
Recommendations are based on your campaign objectives combined with machine learning models, historical data and input from account managers.
Note: Recommendations are customised based on your current performance, historical data and intended outcomes of a campaign. They do not take into account certain factors, such as seasonality or product experiments, or unpredictable market factors. Results are not guaranteed.
- To accept a recommendation, click Accept.
- To review a recommendation, click Review. You’ll land on a modal where you can review and edit the proposed changes. Then, click Apply change or Cancel.
If the recommendation is ignored, it will disappear from the list once it is no longer relevant.
Recommendations will continue to refresh as we find new ways to help optimise your campaigns.
There are several reasons you may not be seeing recommendations on your page: