Overview
Direct links in Pinterest ads take users directly to your site, rather than to a close-up, after clicking on the ad. Ads with direct links also contain a call to action (CTA) beneath the ad creative that drives users to click and take action on your website. This feature can lead to more traffic and conversions on your website.
For Consideration and Conversion campaigns
Direct links are only available on static image ads, standard video, Carousel and Idea ads. It is the default option when creating a new ad and cannot be disabled.
To create a direct links ad:
Log in to your Pinterest business accountClick on
the collapsed menu icon
in the top left-hand corner of the pageUnder Ads, click Create campaignClick Manual campaign, then Get startedChoose Consideration or Conversion, then click ContinueClick Ads in the left navigationSelect the Pins you want to promoteUnder your selected Pins, click Review selected Pins to add details to your adsSelect a CTA from the Call to action drop-down. The default option will be Learn moreClick Publish
For catalogue sales campaigns
Direct links are available for travel catalogues and all shopping ads on static image and video. It is the default option when creating a new ad and cannot be disabled.
To create a new direct links ad:
Log in to your Pinterest business accountClick on
the collapsed menu icon
in the top left-hand corner of the pageUnder Ads, click Create campaignClick Manual campaign, then Get startedChoose Catalogue sales, then click ContinueEnter your ad group name and select your product groupSelect a CTA from the Call to action drop-down. The default option will be Shop now.Finish the rest of your campaign detailsClick Publish