Note: During the week of 18 March 2024, Pinterest will migrate the following ads to a default direct-links experience without the ability to toggle back to close-up: 

  • Consideration objective: static image, standard video, idea ads, carousel 
  • Conversions objective: static image, standard video, idea ad, carousel
  • Catalogue sales objective optimising for clicks and conversions 
    • Retail catalogue: static image, video
    • Travel catalogues
  • Overview

    Direct links in Pinterest ads take users directly to your site, rather than to a close-up, after clicking on the ad. Ads with direct links also contain a call to action (CTA) beneath the ad creative that drives users to click and take action on your website. This feature can lead to more traffic and conversions on your website.

    For Consideration and Conversion campaigns

    Direct links are only available on standard image ads and standard video ads. This is the default option when you are creating a new ad. To enable or disable direct links:

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Ads, click Create campaign
  • Click Manual campaign, then Get started
  • Choose Consideration or Conversion, then click Continue
  • Click Ads in the left navigation
  • Select the Pins you want to promote
  • Under your selected Pins, click Review selected Pins to add details to your ads
  • Under direct links, switch the toggle to on or off to enable or disable direct links
  • Click Publish
  • Note: Direct links cannot be disabled for standard image ads with a consideration objective.

    For catalogue sales campaigns

    Direct links are available for all shopping ads. This is currently the default option when creating a new shopping ad.

    Direct links cannot be disabled for shopping ads optimising for pin clicks or outbound clicks. To enable or disable direct links for shopping ads optimising for conversions:

  • Log in to your Pinterest business account
  • Click on the collapsed menu icon in the top left-hand corner of the page
  • Under Ads, click Create campaign
  • Click Manual campaign, then Get started
  • Choose Catalogue sales, then click Continue
  • Enter your ad group name and select your product group
  • Under Direct links, switch the toggle to on or off to enable or disable direct links
  • Finish the rest of your campaign details
  • Click Publish
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