The Verified Merchant Programme (or VMP) helps people on Pinterest discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest. You may also get exclusive access to features, such as merchant details, so you can showcase the values and communities your brand represents.

You can check the status of your application at any time on your Business hub.

Before you get started with requirements, make sure your Pinterest account and website are eligible by confirming the following:

If your Pinterest account and website do not meet the criteria, you will not be able to join the VMP.

Once you’ve confirmed that your Pinterest account and website are eligible, follow the requirements below to join the VMP.

Get all of your products on Pinterest by connecting your catalogue. Once connected, your product Pins will have the most up-to-date price and product information. At least 50% of your products have to be ingested successfully. If your products are not ingested successfully, check the Catalogues section of Ads Manager to view and fix any issues.

Note: We’ll check the health of your feeds in markets where the VMP is available.

If you do not want to connect your catalogue yourself, you can partner with an e-commerce site.

Set up a conversion source to measure the impact that Pinterest is having on your business. You have the option of installing the Pinterest tag, using the Pinterest Conversions API or uploading conversion files.

If you set up a conversion source, it needs to be configured so that it tracks key conversion events and returns high-quality data on shopping-related events. To be included in the VMP, please make sure your conversion data has sent the following in the last 30 days:

To check which conversion events your conversion source has tracked, take a look at the overview of event history on Ads Manager.

You must meet all of the above requirements to remain in the VMP. If you fail to do so at any point, you’ll be suspended from the VMP. We also monitor shopping experience quality while you’re in the programme. If we detect excessive user reports on your Products Pin and/or shop, you may also be suspended. If you’ve been suspended, you’ll be alerted on Business hub as well as via email. Once you’ve been alerted, you’ll have 30 days to fix any outstanding issues. If you resolve the issues within these 30 days, you’ll be re-enrolled automatically in the programme. If the issues are not fixed within these 30 days, you may be suspended. Changes to your eligibility can take up to 48 hours to be reflected on our system.

If you’re a merchant in Australia, Austria, Brazil, Canada, France, Germany, Italy, Mexico, the Netherlands, Spain, Switzerland, the UK or the US, apply to join the Verified Merchant Programme.

If you’re not based in any of these countries, stay tuned! We'll announce when the Verified Merchant Programme is available in additional countries.