Verified Merchant Programme

The Verified Merchant Programme helps people on Pinterest discover and buy from vetted brands. If you’re accepted into the programme, your Pins may appear organically to people who are searching for products and shopping on Pinterest.

Verified merchant benefits

  • Eligibility for distribution of your products within our shopping experiences
  • An exclusive badge on your profile and Pins letting people on Pinterest know you’ve been vetted
  • Price and availability information on all of your product Pins
  • A Shop tab on your profile making it easier for people on Pinterest to see what you sell
  • Early access to our Conversion Insights tool which measures the total sales impact of your paid and organic Pins


Here’s what you need to do before applying:

1. Connect your catalogue

Get all of your products on Pinterest by connecting your product feed so your product Pins have the most up-to-date price and product information. At least 50% of your products have to be ingested successfully. 

If you don’t want to connect your catalogue yourself, you can use any of the following catalogue management providers:

2. Install the Pinterest tag

Measure the impact that Pinterest is having on your business by installing the Pinterest Tag.

If you don’t want to install the Pinterest Tag yourself, you can use any of the following tag managers:

Your tag needs to be set up so that it tracks key conversion events and returns high-quality data on shopping-related events. To be included in the Verified Merchant Programme, please make sure:

  1. Your tag fires whenever a page visit, add to basket or checkout event occurs

  2. Your tag fires at least one page visit, add to cart and checkout event every 7 days

  3. Your checkout events have parsable, positive $ values with valid currency code

  4. Your product IDs sent in each of your tag events match product IDs in your catalogue

We recommend using enhanced match and installing the JavaScript tag instead of the Image tag. This way you can see more conversions by tracking website actions when there's no Pinterest cookie present.

It may take up to 7 days to verify the health of a tag that was previously unhealthy.

3. Meet our Merchant Guidelines

To verify your account, we check that you have clearly stated policies, don’t sell prohibited products, and aren’t a spammer or dropshipper. You can read all of our Merchant Guidelines here.

Any verified merchant who doesn’t have an active catalogue or functioning tag will have 30 days to meet the requirements before being removed from the programme. Merchants who don’t meet our Merchant Guidelines will be removed immediately.

Ready to become a verified merchant?

Apply to join the Verified Merchant Programme if you’re a merchant in the US. 

If you’re not based in the US, stay tuned! You’ll be able to apply later this year.