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The Verified Merchant Programme (or VMP) helps people on Pinterest discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest. You may also get exclusive access to features, such as merchant details, so you can showcase the values and communities your brand represents.

You can check the status of your application at any time on Business hub

Verified merchant benefits
  • Eligibility for distribution of your products within our shopping experiences
  • A blue tick on your profile and Pins letting people on Pinterest know you’ve been vetted
  • Eligibility for exclusive features such as merchant details
  • Price and availability information on all of your product Pins
  • Check your eligibility

    Before you get started with requirements, make sure your Pinterest account and website are eligible by confirming the following:

  • Your Pinterest account must be at least three months old.
  • Your business’s website must be claimed and have been created at least 13 months ago.
  • Your Pinterest profile must have a profile picture and a completed 'About' section.
  • Your products and website must meet our Merchant guidelines. We’ll review your website and products once you've uploaded your catalogue. If you do not meet these guidelines, you’ll be notified in your Business Hub where you can also appeal this decision.
  • If your Pinterest account and website do not meet the criteria, you will not be able to join the VMP.

    Requirements

    Once you’ve confirmed that your Pinterest account and website are eligible, follow the requirements below to join the VMP.

    1. Connect your catalogue

    Get all of your products on Pinterest by connecting your catalogue. Once connected, your product Pins will have the most up-to-date price and product information. At least 50% of your products have to be ingested successfully. If your products are not ingested successfully, check the Catalogues section of Ads Manager to view and fix any issues.

    Note: We’ll check the health of your feeds in markets where the VMP is available.

    If you do not want to connect your catalogue yourself, you can use any of the following third-party catalogue managers:

  • ChannelAdvisor
  • Square
  • Lengow
  • Feedonomics
  • GoDataFeed
  • Productsup
  • 2. Set up a conversion source

    Set up a conversion source to measure the impact Pinterest is having on your business. You have the option of installing the Pinterest tag, using the Pinterest API for conversions, or uploading conversion files.

    If you set up a conversion source, it needs to be configured so that it tracks key conversion events and returns high-quality data on shopping-related events. To be included in the VMP, please make sure your conversion data has sent the following in the last 30 days:

  • At least one page visit event
  • At least one add to cart event
  • At least one checkout event
  • Checkout events have currency
  • Reasons for suspension from the programme

    You must meet all of the above requirements to remain in the VMP. If you fail to do so at any point, you’ll be suspended from the VMP. We also monitor shopping experience quality while you’re in the programme. If we detect excessive user reports on your Products Pin and/or shop, you may also be suspended. If you’ve been suspended, you’ll be alerted on Business hub as well as via email. Once you’ve been alerted, you’ll have 30 days to fix any outstanding issues. If you resolve the issues within these 30 days, you’ll be re-enrolled automatically in the programme. If the issues are not fixed within these 30 days, you may be suspended. Changes to your eligibility can take up to 48 hours to be reflected on our system.

    Ready to become a verified merchant?

    If you’re a merchant in Australia, Austria, Brazil, Canada, France, Germany, Italy, Mexico, the Netherlands, Spain, Switzerland, the UK or the US, apply to join the Verified Merchant Programme.

    If you’re not based in these countries, stay tuned. We'll announce when the Verified Merchant Programme is available in more countries.

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