Guide to creating Pins

What are Pins?

Pins are visual bookmarks that people use to save content they love on Pinterest. People can search for Pins, save the ones they like and click on a Pin to learn more.

How to create Pins

You can upload an image or video to Pinterest directly from your mobile device or computer. A Pin can be a standalone image or video, or with the Pinterest app, you can upload multiple images and videos in one Pin to tell a more comprehensive story. All the Pins you create will appear on the Created tab of your profile.

You can also create Pins from images you find online. Unless you’ve claimed the website as your own, all the images you save this way will appear on the Saved tab of your profile.

Create a Pin with your own images and videos

Click Create at the top left of your screen, then click Create Pin from the drop-down menu.

Click Create new or click on one of your drafts under Pin drafts.

Click to select an image or video from your computer (or drag and drop into the upload window).

Tip: To upload multiple images and videos in one Pin, use the Pinterest app.

Add some information about your Pin:

Title: Enter a title for your Pin.
Description and details: Write a description of your Pin and share more details by adding ingredients, supplies or notes
Link: If you have one, add a link to give people on Pinterest a place to learn more.
Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one.
Tags: You can add up to 10 tagged topics to your Pin to help people searching for similar ideas find your Pin.
Publish later: If you have a business account, you’ll see the option to Publish at a later date (you can schedule up to 30 days in advance).
Advanced settings: Select More options to turn comments and shopping recommendations on or off.

Click in the top right-hand corner of your image or video to edit your content (you can add text, change the aspect ratio and more).

Click Done to finish editing.

If you uploaded a video, click Edit cover to choose a thumbnail for your Pin.

Click Publish.

Tap at the bottom of the screen.

Tap Pin.

Select 1 or more photos or images from your device or tap the camera button to take a new image or video. You can also tap the to record and upload a new photo or video.

Tip: You may need to grant the Pinterest app permissions.

Tap Next.

Use the menu at the bottom to edit your images and videos, add text and other effects.

When you’ve finished editing and adding effects, tap Next.

On the Finishing touches page, add some information about your Pin:

Title: Enter a title for your Pin.
Cover: If you uploaded multiple images or videos, tap Edit cover to choose a thumbnail for your Pin.
Details: Write a description of your Pin (this field is especially helpful for specifying ingredients, listing supplies or adding notes).
Link: If you have one, add a link to give people on Pinterest a place to learn more.
Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one.
Tags: You can tag up to 10 related topics to help people searching for similar ideas find your Pin.
Schedule publish date: If you have a business account, select when you’d like to publish your Pin (you can schedule it up to 30 days in advance).
Settings: Tap Advanced Settings, then toggle the switch to allow comments or shopping recommendations or to add a paid partnership label.

Tap Publish.

Tap at the bottom of the screen.

Tap Pin.

Select 1 or more photos or images from your device or tap the camera button to take a new image or video. You can also tap the to record and upload a new photo or video.

Tip: You may need to grant the Pinterest app permissions.

Tap Next.

Use the menu at the bottom to edit your images and videos, add text and other effects.

When you’ve finished editing and adding effects, tap Next.

On the Finishing touches page, add some information about your Pin:

Title: Enter a title for your Pin.
Cover: If you uploaded multiple images or videos, tap Edit cover to choose a thumbnail for your Pin.
Details: Write a description of your Pin (this field is especially helpful for specifying ingredients, listing supplies or adding notes).
Link: If you have one, add a link to give people on Pinterest a place to learn more.
Board: If you’d like to add your Pin to a board, choose one from the drop-down menu or click Create board to create a new one.
Tags: You can tag up to 10 related topics to help people searching for similar ideas find your Pin.
Schedule date: If you have a business account, select when you’d like to publish your Pin (you can schedule it up to 30 days in advance).
Settings: Tap Advanced Settings, then toggle the switch to allow comments or shopping recommendations or to add a paid partnership label.

Tap Publish.

Create a Pin from an image your find online

Click Create at the top left of your screen, then click Create Pin from the drop-down menu.

Click Create new and select Save from a URL.

Enter the website URL (i.e. the website where the image you want to save is).

Click to load available images.

Select an image and click Add 1 Pin.

Tip: Select multiple images to save several images as Pins.

Add a title and description.

Select a board for your Pin from the drop-down menu at the top right of your screen.

Click Publish.

Save a lot of images to Pinterest?Learn how to add the Pinterest Save extension to your browser.

Tap at the bottom of the screen.

Tap Pin.

Tap at the bottom left of your screen.

Enter the web address and tap Search.

Select the images you want to add to your Pin and tap Next.

Tip: Select multiple images to save several images as Pins.

Select a board for your Pin.

Tap See Pin to view your new Pin or tap Done to keep browsing.

Save a lot of images to Pinterest?Learn how to add the Pinterest Save extension to your browser.

Tap at the bottom of the screen.

Tap Pin.

Tap at the bottom left of your screen.

Enter a web address and tap Go.

Select the images you want to add to your Pin and tap Next.

Tip: Select multiple images to save several images as Pins.

Select a board for your Pin.

You can view your new Pin on the Saved tab of your profile. If you save a lot of images to Pinterest, learn how to add the Pinterest Save extension to your browser.

Design a Pin

Once you’ve selected the images and videos you want to include in your Pin, you have the option to add effects like text overlay, stickers, music and more.

Design tools

Add text: Select Add text layer in the bottom left-hand corner to add overlay text. Choose a font style, font size, text alignment, colour and highlight.

Orientation: Choose a landscape or portrait orientation.

Aspect ratio: Resize your image or video by adjusting the aspect ratio from 1:2, 9:16, 2:3, 3:4, 4:5 or 1:1.

Background colour: Click the drop-down menu to select or change the background colour.

To access more design tools, please use the Pinterest app on Android or iOS.

Design tools

Size: Choose from five different aspect ratios: 9:16, 2:3, 3:4, 4:5 and 1:1. To reposition, tap and move the highlighted area to your desired position.

Clips: Rearrange, cut and move the slider to adjust the length of your clips. You can also:

Rearrange clips: Press and hold on a clip, then drag it where you’d like.

Add more clips: Tap at the bottom of your screen.

Delete a clip: Select the clip, then tap the bin icon and confirm by tapping Delete clip.

Text: Add multiple text boxes, change your font style (see below for a font list), size, colour combination and text position. Once you have added overlay text to your Pin, you can edit and adjust the timing by tapping on it.

Music: You can find thousands of songs in the Pinterest music library. Explore music by genre, mood and licence type.

Stickers: There are a variety of stickers you can add to your Pin.Use the search bar at the top to search for stickers with keywords or scroll down to explore stickers by category.

Types of stickers:

@mention: Tag up to five people per Pin.

Product: Tag up to five products per Pin.

Try On: Add products to your Pin for people to try on virtually (with a limit of three per Pin).

Photo: Add a photo from your device to use as a sticker.

Illustrations and GIFs: Choose from a variety of illustrated stickers and GIFs to add a pop of colour, catch the eye or draw attention to something in your Pin

Board sticker: Tag up to five of your boards per Pin (boards must be public).

Draw: Choose from different brushes and tools at the bottom of the screen to draw on your Pin. Use the slider on the right-hand side of the screen to adjust the line thickness. Tap the circle in the bottom right-hand corner to change the colour of your brush.

Colour: If your image or video is smaller than the screen size, you’ll see the option to change the background colour. Select a colour from the menu or use the eyedropper tool to select a colour from your image or video.

Design tools

Size: Choose from five different aspect ratios: 9:16, 2:3, 3:4, 4:5 and 1:1. To reposition, tap and move the highlighted area to your desired position.

Clips: Rearrange, cut and move the slider to adjust the length of your clips. You can also:

Rearrange clips: Press and hold on a clip, then drag it where you’d like.

Add more clips: Tap at the bottom of your screen.

Delete a clip: Select the clip, then tap the bin icon and confirm by tapping Delete clip.

Text: Add multiple text boxes, change your font style (see below for a font list), size, colour combination and text position.Once you add overlay text to your Pin, you can edit and adjust the timing by tapping on it.

Music: You can find thousands of songs in the Pinterest music library. Explore music by genre, mood and licence type.

Audio: Tap the record button to add a voiceover or tap the filter icon to control your music, original audio and recorded audio volumes.

Stickers: There are a variety of stickers you can add to your Pin.Use the search bar at the top to search for stickers with keywords or scroll down to explore stickers by category.

Types of stickers:

@mention: Tag up to five people per Pin.

Product: Tag up to five products per Pin.

Board: Tag up to five of your boards per Pin (boards must be public).

Ask a question: Add a question sticker to your Pin to spark conversation in the comments (up to 70 characters with a limit of one question per Pin). Replies from your audience will appear as public comments on your Pin.

Try On: Add products to your Pin for people to try on virtually (with a limit of three per Pin).

Photo: Add a photo from your device to use as a sticker.

Illustrations and GIFs: Choose from a variety of illustrated stickers and GIFs to add a pop of colour, catch the eye or draw attention to something in your Pin

Filters: Tap the menu on the bottom to scroll over to the Filters tool. Add a filter to your images and videos and use the slider to adjust the level of intensity. Tap Custom to make your own adjustments to exposure, contrast, vibrance and more.

You can find detailed image guidelines, recommended file sizes and more in our Review Pin specs article.

Tag products in your Pins

You may want to tag products in your Pins so people on Pinterest can shop for them. You can add up to five product tags per Pin. Just make sure any products you add align with our merchant guidelines and affiliate guidelines.

It looks like you're reading this from a web browser. At present, you'll need to use your phone or tablet to tag products in your Pins. You can see those instructions by clicking Android or iOS above.

Open the Pinterest app on your device and log in to your Pinterest account.

Tap at the bottom of your screen.

Tap Pin.

Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next.

Tap Stickers at the bottom of your screen.

Tap product.

Tap Search Pins to select a product from your recently saved product Pins, or search for a product Pin using keywords in the search bar.
Tap Use a link at the top of the screen and enter the link to the retailer’s product page. Select an image for the product Pin, then tap Create in the top right-hand corner of your screen.
- Make sure you toggle the switch to disclose if it's an affiliate link or sponsored product.

Select a colour for your product tag, then tap Done.

Tip: Tap the product tag sticker again to edit if needed.

Use the menu at the bottom to add more effects, then tap Next.

On the Finishing touches page, add some information about your Pin.

If applicable, tap the next to Advanced settings to add a paid partnership label.

Return to the Finishing touches page and tap Publish.

Open the Pinterest app on your device and log in to your Pinterest account.

Tap at the bottom of your screen.

Tap Pin.

Tap the record button to record up to 60 seconds of video or select one or more photos or videos from your device, then tap Next.

Tap Stickers at the bottom of your screen.

Tap product.

Tap Search Pins to select a product from your recently saved product Pins, or search for a product Pin using keywords in the search bar.
Tap Use a link at the top of the screen and enter the link to the retailer’s product page. Select an image for the product Pin, then tap Create in the top right-hand corner of your screen.
- Make sure you toggle the switch to disclose if it's an affiliate link or sponsored product.

Select a colour for your product tag, then tap Done.

Tip: Tap the product tag sticker again to edit if needed.

Use the menu at the bottom to add more effects, then tap Next.

On the Finishing touches page, add some information about your Pin.

If applicable, tap the next to Advanced settings to add a paid partnership label.

Return to the Finishing touches page and tap Publish.

Add links to your Pins

When you add a link to your Pin, you’re giving your audience a clear next step. Many Pinterest creators like to send people on Pinterest to their blog, website or another website they’re affiliated with.

You’ll see the option to add a link when you’re adding the descriptive details to your Pin (like choosing a title, board, etc.). With a business account, you can see how often people are viewing your Pin and visiting the links you share. Learn more about how to view Pinterest Analytics.

Review before publishing

Before publishing your Pin, make sure you take a final look to ensure it looks right and has all the correct details. This includes reviewing the overall design and any details you’ve added like a title, cover image, tags and link.

Edit or delete a Pin

After publishing, you can edit a Pin’s title, board and a few other descriptive details. However, you cannot make changes to the image, video or audio contents of your Pin once it’s been published. If you want to do that, you’ll need to create a new Pin.

Edit a Pin

Click your profile picture at the top right of your screen.

Look through your Saved Pins until you find the Pin you want to edit.

Click the Pin to open it.

Click , then select Edit Pin.

Edit the Pin's title, link, details or board.

Click Save to save your changes.

Delete a Pin

Once a Pin has been deleted, it cannot be recovered.

Click your profile picture at the top right of your screen.

From your profile, go to your Saved tab.

Click into a board, then into a section (if that’s where you saved the Pin).

Click on a Pin to open it.

Click , then select Edit Pin.

Select Delete in the bottom left-hand corner.

Click Delete to confirm.

Edit a Pin

Tap your profile picture at the bottom right of your screen.

Look through your Saved Pins until you find the Pin you want to edit.

Tap on a Pin to open it.

Tap in the top right-hand corner, then tap the edit option.

Edit the Pin's title, link, details or board.

Tap Done to save your changes.

Delete a Pin

Once a Pin has been deleted, it cannot be recovered.

Tap your profile picture at the bottom right of your screen.

Look through your Saved Pins until you find the Pin you want to edit.

Tap on a Pin to open it.

Tap in the top right-hand corner, then tap the edit option.

Tap Delete this Pin at the bottom of the screen.

Tap Delete to confirm.

Edit a Pin

Tap your profile picture at the bottom right of your screen.

Look through your Saved Pins until you find the Pin you want to edit.

Tap on a Pin to open it.

Tap in the top right-hand corner, then tap the edit option.

Edit the Pin's title, link, details or board.

Tap Done to save your changes.

Delete a Pin

Once a Pin has been deleted, it cannot be recovered.

Tap your profile picture at the bottom right of your screen.

Look through your Saved Pins until you find the Pin you want to edit.

Tap on a Pin to open it.

Tap in the top right-hand corner, then tap the edit option.

Tap Delete this Pin at the bottom of the screen.

Tap Delete to confirm.

Allow downloads and sharing

You can choose whether people on Pinterest can download your full-screen video Pins. If you turn on the download option, your full-screen video Pins can be downloaded and a watermark of your username will appear at the bottom.

Note: This setting only applies to full-screen (or 9:16) video Pins.

Enable downloads

Click in the top right-hand corner to open your menu.

Click Settings.

Select Social permissions.

Toggle the switch next to Video Pin downloads to turn the option on or off.

Click Save.

This will apply to all your published, full-screen video pins.

Enable downloads

Tap your profile picture in the bottom right-hand corner.

Tap in the top right-hand corner.

Tap Settings.

Select Social permissions.

Toggle the switch next to Video Pin downloads to turn the option on or off.

This will apply to all your published, full-screen video pins.

Enable downloads

Tap your profile picture in the bottom right-hand corner.

Tap in the top right-hand corner.

Tap Settings.

Select Social permissions and activity.

Toggle the switch next to Video Pin downloads to turn the option on or off.

This will apply to all your published, full-screen video pins.

Creation best practices

As a content creator on Pinterest, you should review the Creator Code and follow our community guidelines. If you create a Pin that violates these guidelines, you may lose the ability to create Pins. And if we notice any spam-related behaviour, your account may be temporarily blocked.

Looking for tips on how to make Pins that perform? Take a look at our creative best practices.

Do more with your Pins

When you set up a business account, you have access to extra tools and features on Pinterest. You can:

Access Pin analytics

Promote your Pins as ads

Create a product catalogue

And if you have a website, you can create rich Pins. Rich Pins will be updated automatically to reflect any edits you make to your blog posts, recipes or other pages on your website.

Still need help?

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