There are several ways to set up the Conversions API with a third-party partner. Compare the integration setup options and get in touch with your Pinterest representative for more information.
| Integration type | Partner name |
|---|---|
| Agencies | Optimise matter |
| Commerce platforms | WooCommerce Zalify |
| Customer data platforms | mParticle Eulerian Jentis |
| System integrators | Avatria Census Mable |
| Tag Manager | Datahash Ensighten/CHEQ |
Mobile measurement partners collect, organise and analyse app data to provide marketers with a unified view of their campaign performance. While not technically a CAPI partner, we wanted to showcase all third party options you have to send app data. As a reminder, Pinterest’s Conversions API also supports sending app data.
Each partner integration will have its own cost, setup difficulty and features. Compare the different options and get in touch with your Pinterest representative if you have questions about any of the details.
| Tag Managers | Other third-party partners | Direct integration | |
|---|---|---|---|
| Cost | Costs depend on the partner | Costs depend on the partner | Free |
| Estimated time to implement | 1 to 4 hours | Time to implement depends on the partner | 2 to 4 weeks |
| Resources required | Marketer (IT or developer support recommended) | Resources depend on the partner | Developer |
| Event sources supported | Event sources depend on the partner | Event sources depend on the partner | Web, app and offline |
| Event selection (which events you can send) | Configurable | Configuration options depend on the partner | Configurable |
| Parameter selection and transformation (which customer details you send for each event) | Configurable | Configuration options depend on the partner | Configurable |