Ads reporting

Campaign performance data is available daily, and hourly reporting is also available from the the past two completed UTC days. For hourly reporting, there's about a 3 hour delay in data shown.

Keep in mind that all data is displayed in UTC.  

 
Understand the summary dashboard
Viewing campaign data
Exports
Glossary of general terms
Glossary of conversion tracking terms
The summary dashboard on ads.pinterest.com provides an overview of your Promoted Pin campaigns across goals.
 
You’ll see:
  1. A topline summary over the last 30 days
  2. Next steps based on campaigns ending soon or running out of budgets, disapproved Pins and bid performance
  3. A summary by campaign type (last 30 days)
  4. Highest-performing/lowest-performing Pins
  5. Guides for making great Pins and for following best practices
 

View campaign reporting by clicking the Ads dropdown in the header and select the campaign type: Awareness, Engagement, Traffic or Promoted App Pin. You can also go to the overview page at ads.pinterest.com and select the button 'View All' next to the campaign type where you want to see performance data. 
 
We provide reporting for campaigns, ad groups and Promoted Pins. Click into individual campaigns to see how they’re performing. From the campaign, click into an ad group, then into individual Promoted Pins to see details at each level. Hover over the table headers or resize the columns to view the full titles.
 
Graph metrics to see performance over time
  • You can choose to graph two metrics against each other for the time range selected.
Selecting Dates (data shown in UTC)
  • Hourly reporting: The hourly view shows up to 48 hours of campaign history. There is an approximately 3 hour delay in data shown.
  • Daily reporting: Last 7, 14, or 30 days. You can customize date ranges by selecting dates on the calendar
Different ways to view data
  • Campaigns are grouped by status: active, paused, not started, completed and archived. Toggle accordingly, using the status filters under the graph.
  • Change the metrics in your data table by selecting different pre-set views or by creating your own.
    • There are two pre-set reporting views for common reporting purposes: 'Delivery' and 'Performance'. These views quickly surface metrics that help you understand how you're pacing to your goals.
    • You can also create your own view by opening the 'View' dropdown and clicking on Add custom.
      • Select what metrics you'd like to see at each campaign level and click Apply.
    • The data that used to be shown on the Overview, Activity and Spend tabs across the top of Ads manager can now be found as legacy presets in the reporting dropdown.
  • Select the conversion settings that apply to your campaign performance reporting.
    • Choose your attribution window and tag to report on. If you are reporting based on the Pinterest tag, you can customize the event types you want reporting on.
  • You can view your data based on different targeting breakdowns: gender, location, interest, keyword, device.
  • Display up to 100 rows of campaigns at a time.
  • Sort by and resize any column.

Metrics included in the Delivery reporting view Metrics included in the Delivery reporting view

Below are the fields that are included in the pre-set Delivery reporting view, from left to right:

  • Info: status, name
  • Details: [campaign] n/a; [ad group] budget, budget type, bid; [Promoted Pin]; destination URL
  • Delivery: spend, total impressions, CPM (cost per thousand impressions), total engagement, ER (engagement rate), CPE (cost per engagement), total clicks, total CTR (total click-through rate), CPC (cost per click), total saves, total close ups
  • Paid metrics: paid impressions, paid engagement, paid ER, paid clicks, paid CTR, paid saves, paid SR (paid save rate), paid close ups
  • Earned metrics: earned impressions, earned engagement, earned clicks, earned CTR, earned saves, earned SR, earned close ups
  • Overview: [ad group] start date, end date

Metrics included in the Performance reporting view Metrics included in the Performance reporting view

Below are the fields that are included in the pre-set Performance reporting view, from left to right:

  • Info: status, name
  • Details: [campaign] n/a; [ad group] budget, budget type, bid; [Promoted Pin]; destination URL
  • Delivery: spend, total conversions, total impressions, CPM (cost per thousand impressions), total clicks, total CTR (total click-through rate), CPC (cost per click), total saves, total close ups

 
Campaign, ad group, Promoted Pin, and targeting
  • Click through from campaign to ad group to Promoted Pin to view performance reporting. The campaign page will show metrics of the overall campaign and list all the ad groups within the campaign. The ad group page will list the Promoted Pins within that ad group and any metrics for that collection of Pins; the Promoted Pin page will show performance for just that one Pin.
  • You can sort by status, which includes: all, active, paused, not started, pending and archived.
    • Note: Archiving an object will permanently remove it from the default views and reports, and you can't undo this. However, you can export reporting on archived objects by pulling a custom export.
  • Targeting performance metrics can be found for ad groups and for individual Promoted Pins. View delivery and performance by selecting a targeting option from the dropdown menu.
 

To export data, select the 'export data' button in the top right corner of any campaign, ad group, or Promoted Pin view in Ads Manager. Through exports, you can:

  • Pull raw data for the 'current view' - this will allow you to pull performance metrics by campaign, ad group, Pin and Pin-targeting, depending on your view
  • Use the 'custom' selection to pull data by campaign, ad group, or Pin, and by status (for example, all active campaigns or all paused Pins)
  • Pull custom conversion reporting to see conversion data by campaign, ad group, and by Pin, as well as cross-device reporting 
  • Manually calculate metrics important to you: return on ad spend, cost per action, average order value, cost per visitor, etc. 

To learn about conversion reporting, visit the reporting section of the Pinterest Tag article.

Attribution window: The acceptable length of time between the conversion and ad engagement, varies across partners

Budget remaining: How much money you have left for a given campaign
 
Checkout conversion: A purchase of a product or service from your site
 
Clicks: The number of visits to your website that come directly from your Promoted Pins (these are the only clicks you pay for)
 
Closeups: Number of times a Pinner tapped directly on your Promoted Pin (these are the only close ups you pay for)
 
Conversions: If you’re using our conversion tracking tag, the number of completed actions (purchase, sign-up, download, etc.) on your website that can be attributed to Promoted Pins
 
Conversions from clicks: When someone on Pinterest clicks your Pin and keeps going to your site (leaving Pinterest)
 
Conversions from repins + closeups:
When someone repins your Pin or clicks to see it close-up (staying on Pinterest) Conversions from views: When somebody sees your Pin on Pinterest
 
Cost per click (CPC): Cost per click, the average amount you paid per click to your website (cost/paid clicks)
 
Cost per engagement (CPE): Cost per engagement, the average amount you paid per engagement (repin, closeup and click) on your content (cost/total engagements)
 
Cost per thousand impressions (CPM): Cost per thousand impressions, the average amount you paid per thousand views of your Promoted Pin (cost/ total impressions)
 
CTR: The clickthrough rate (clicks/paid impressions)
 
CUR: The closeup rate (closeups/paid impressions)
 
Custom conversion: An action that does not fall into one of the other conversion types
 
Earned clicks: The number of visits to your website after your Promoted Pins were repinned or viewed. You do not pay for these.
 
Earned impressions: The number of views your Promoted Pins got after they were repinned. You do not pay for these.
 
Earned saves: The number of times your Promoted Pins were saved by people who saw it outside of your paid campaign. You do not pay for these.
 
Effective cost per click (eCPC): Effective cost per click = total spend/total clicks
 
eCTR: Effective clickthrough rate of Promoted Pins (total clicks/total impressions)
 
Effective cost per engagement (eCPE): Effective cost per engagement = total spend/total engagements (repin, closeup and click) 
 
Effective cost per thousand impressions (eCPM): Effective cost per thousand impressions = total spend/total impressions
 
Effective engagement rate (eER): The effective engagement rate of Promoted Pins (total repins + total closeups + total clicks/paid impressions)
 
Effective cost per action (eCPA): Effective cost per action = total spend/total conversions Order Value: Total revenue generated by the conversion
 
Engagements: Closeups, repins and clicks on your Promoted Pins (these are only the engagements you pay for)
 
Engagement rate (ER): Engagement rate (repins + close ups + clicks/paid impressions)
 
Impressions: The total number of views your Promoted Pins got from your paid campaign
 
Page visit conversion: A visit to a page on your site
 
Predicted Pin Performance: The likelihood your Promoted Pin will get the action you want (e.g. click or engagement) if it wins the auction. Performance is based on things like past pin performance (CTR for Traffic campaigns and ER for Engagement campaigns), the pin description, and targeting
 
Predicted Pin Value: Your maximum bid for your Promoted Pin multiplied by its Predicted Pin Performance. Your Predicted Pin Value determines how your Promoted Pin serves in the auction
 
Quantity: The number of items in a checkout conversion
 
Return on Ad Spend: How much revenue your ads generated; ROAS = total revenue/total spend
 
Saves: The number of times your Promoted Pins were saved by people who saw it from your paid campaign
 
Sign up conversion: A sign up for a newsletter, email, etc. from your site
 
Status: This is the status of your campaign or Promoted Pins
 
Total clicks: The number of visits to your website from Promoted Pins, including visits earned from repins
 
Total closeups: Number of times a Pinner took a closer look at your Pin, including closeups earned from repins (a closeup is a single tap or click on the Pin that makes it appear larger)
 
Total engagements: Closeups, repins and clicks on your Promoted Pins,
including engagements earned from repins
 
Total impressions: The total number of views your Promoted Pins got, including impressions earned from repins of your Promoted Pins
 
Total saves: The number of times your Promoted Pins were saved by others and repinned again
 
Total spend: The amount you’ve spent during the selected date range

Page visit conversions

  • Website page visit: The number of times a page was visited on your website from a Promoted Pin and repins of that Promoted Pin. Includes website page visits from clicks, engagements and views.
  • Website page visit - clicks: Page visits traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Website page visit - engagements: Page visits traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
  • Website page visit - views: Page visits traced back to when somebody saw your Promoted Pin. 
  • Conversion value from website page visit: The total value of page visits on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the page visit in your Pinterest conversion tag.
  • Conversion value from website page visit - clicks: The value of page visits on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Conversion value from website page visit - engagements: The value of page visits on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
  • Conversion value from website page visit - views: The value of page visits on your website traced back to times when somebody saw your Promoted Pin.
  • Website page visit CPA: The average cost of a website page visit. (spend/total number of website page visits)

Signup conversions:

  • Website signup: The number of signups on your website from a Promoted Pin and repins of that Promoted Pin. Includes website signups from clicks, engagements and views.
  • Website signup - clicks: Signups traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Website signup - engagements: Signups traced back to times when people repinned or clicked your Promoted Pin to see it close­ up, staying on Pinterest.
  • Website signup - views: Signups traced back to when somebody saw your Promoted Pin.
  • Conversion value from website signup: The total value of signups on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the signup in your Pinterest conversion tag.
  • Conversion value from website signup - clicks: The value of signups on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Conversion value from website signup - engagements: The value of signups on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
  • Conversion value from website signup - views: The value of signups on your website traced back to times when somebody saw your Promoted Pin.
  • Website signup CPA: The average cost of a website signup. (spend/total number of website signups)

Checkout conversions:

  • Website checkout: The number of checkouts on your website from a Promoted Pin and repins of that Promoted Pin. Includes website checkouts from clicks, engagements and views.
  • Website checkout - clicks: Checkouts traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Website checkout - engagements: Checkouts traced back to times when people repinned or clicked your Promoted Pin to see it close ­up, staying on Pinterest.
  • Website checkout - views: Checkouts traced back to when somebody saw your Promoted Pin.
  • Conversion value from website checkout: The total value of checkouts on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value assigned to the checkout in your Pinterest conversion tag.
  • Conversion value from website checkout - clicks: The value of checkouts on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Conversion value from website checkout - engagements: The value of checkouts on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
  • Conversion value from website checkout - views: The value of checkouts on your website traced back to times when somebody saw your Promoted Pin.
  • Website checkout CPA: The average cost of a website checkout. (spend/total number of website checkouts)

Custom conversions: 

  • Website custom: The number of custom conversions on your website from a Promoted Pin and repins of that Promoted Pin. Includes custom conversions from clicks, engagements and views.
  • Website custom - clicks: Custom conversions traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.
  • Website custom - engagements: Custom conversions traced back to times when people repinned or clicked your Promoted Pin to see it close­ up, staying on Pinterest.
  • Website custom - views: Custom conversions traced back to when somebody saw your Promoted Pin.
  • Conversion value from website custom: The total value of custom conversions on your website from your Promoted Pin and repins of your Promoted Pin. This is based on the value to the custom conversion event in your Pinterest conversion tag.   
  • Conversion value from website custom - clicks: The value of custom conversions on your website traced back to when somebody clicked a Promoted Pin and continued to your site, leaving Pinterest.   
  • Conversion value from website custom - engagements: The value of custom conversions on your website traced back to times when people repinned or clicked your Promoted Pin to see it close up, staying on Pinterest.
  • Conversion value from website custom - view: The value of custom conversions on your website traced back to times when somebody saw your Promoted Pin.
  • Website custom CPA: The average cost of a website custom conversion. (spend/total umber of website custom conversions)

Cross-device conversions:

  • % cross-device website conversions: The percent of website conversions that included cross-device behavior from Pinners.     
  • Desktop action to Desktop conversion: A Pinterest action took place on a desktop computer and led to a conversion on desktop.
  • Desktop action to mobile conversion: A Pinterest action took place on a desktop computer and led to a conversion on mobile.   
  • Desktop action to tablet conversion: A Pinterest action took place on a desktop computer and led to a conversion on a tablet.   
  • Mobile action to desktop conversion: A Pinterest action took place on a mobile phone and led to a conversion on desktop. 
  • Mobile action to mobile conversion: A Pinterest action took place on a mobile phone and led to a conversion on mobile.
  • Mobile action to tablet conversion: A Pinterest action took place on a mobile phone and led to a conversion on a tablet.  
  • Tablet action to desktop conversion: A Pinterest action took place on a tablet and led to a conversion on desktop. 
  • Tablet action to mobile conversion: A Pinterest action took place on a tablet and led to a conversion on mobile.
  • Tablet action to tablet conversion: A Pinterest action took place on a tablet and led to a conversion on a tablet.