When you create a Pin, you can add alternative text to your Pin to explain what people can see in your Pin. This makes your Pin more accessible to people with visual impairments by helping them understand what’s happening in your Pin. At this time, you can only add alternative text to static  Pins. If you have a business account, you can also add alt text to video Pins.

Alternative text descriptions will only be read to people using a screen reader to access Pinterest on the web or their mobile device. Read this article to learn how to turn on a screen reader for Pinterest.

Add alternative text to a Pin

Add alternative text when you publish a static Pin or video Pin.

Add alternative text to a static Pin
  • Log into your Pinterest account 
  • Click  the plus icon at the bottom-right of your home feed if you have a personal account
  • Click Create a Pin
  • Add an image by clicking the directional arrow up circle icon , then select an image from your computer or drag and drop an image into the uploader
  • Fill out information about your Pin
    • Title: Add a title for your Pin
    • Description: Tell people what your Pin is about
    • Alt text: Explain what people can see in the Pin (500 characters max)
    • Destination link: Add a link to a website if you want
  • Choose to publish your Pin immediately or schedule it for a later date
  • Choose an existing board to save your Pin to from the dropdown menu, or select Create board to create a new one
  • Click Publish
  • Add alternative text to a video Pin
  • Log into your Pinterest business account
  • Click Create at the top-left of the page and then click Create Pin
  • Click the directional arrow up circle icon  to upload a video or drag and drop a video into the uploader
  • Move the selector left or right to select an image in your video for the cover image photo
  • Fill out information about your Pin
    • Title: Add a title for your Pin
    • Description: Tell people what your Pin is about
    • Alt text: Explain what people can see in the Pin (500 characters max)
    • Tags: Add up to 10 related topic tags
    • Destination link: Add a link to a website if you want
  • Publish your Pin immediately or schedule it for a later date
  • Choose a board from the dropdown menu, or select Create board to create a new public one
  • Click Publish
  • Add alternative text to a static Pin
  • Open the Pinterest app on your device and log into your Pinterest account
  • Tap your profile picture in the bottom-right corner
  • Tap  the plus icon and select Pin
  • Select an image from your device’s gallery that you'd like to Pin
  • Tap Next
  • Add a title, description, and destination website
  • Publish your Pin immediately or schedule it for a later date
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max)
  • Select a board for your Pin and it will automatically save
  • Add alternative text to a video Pin
  • Open the Pinterest app on your device and log into your Pinterest business account
  • Tap  the plus icon at the bottom of the screen
  • Tap Pin
  • Select a video for your Pin from your device and tap Next
  • Slide the selector left or right to the image in your video that you would like as your cover image, then tap Next
  • Give the Pin a title, description, and destination website
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max), then tap Next
  • Search and add up to 10 related tag topics to add to your video Pin to reach people, then tap Done
  • Choose a public board for your video Pin or tap Create board to create a new public one
  • Your video Pin will automatically save.

    Add alternative text to a static  Pin
  • Open the Pinterest app on your device and log into your Pinterest account
  • Tap your profile picture in the bottom-right corner
  • Tap the plus icon  and select Pin
  • Select an image from your device’s gallery that you'd like to Pin
  • Tap Next
  • Add a title, description, and destination website
  • Publish your Pin immediately or schedule it for a later date
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max)
  • Select a board for your Pin and it will automatically save
  • Add alternative text to a video Pin
  • Open the Pinterest app on your device and log into your Pinterest business account
  • Tap  the plus icon at the bottom of the screen
  • Tap Pin
  • Select a video for your Pin from your device and tap Next
  • Slide the selector left or right to the image in your video that you would like as your cover image, then tap Next
  • Give the Pin a title, description, and destination website
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max), then tap Next
  • Search and add up to 10 related tag topics to add to your video Pin to reach people, then tap Done
  • Choose a public board for your video Pin or tap Create board to create a new public one
  • Your video Pin will automatically save.

    Edit a Pin's alternative text

    You can edit a static or video Pin's alternative text after you've published it.

  • Log into your Pinterest account
  • Click your profile picture at the top-right of your screen
  • Click on a board
  • Click on a Pin to open it
  • Click  the edit icon next to the Pin
  • Under Alt text, edit the text to explain what people can see in the Pin (500 characters max)
  • Click Save to save your changes
  • Open the Pinterest app on your device and log into your Pinterest account
  • Tap your profile picture at the bottom-right of your screen
  • Tap on a board
  • Tap on a Pin to open it
  • Tap  the ellipsis icon
  • Tap Edit Pin
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max)
  • Tap Done to save your changes
  • Open the Pinterest app on your device and log into your Pinterest account
  • Tap your profile picture at the bottom-right of your screen
  • Tap on a board
  • Tap on a Pin to open it
  • Tap  the ellipsis icon
  • Tap Edit Pin
  • Under Alt text, enter text to explain what people can see in the Pin (500 characters max)
  • Tap Done to save your changes
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